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Waves of Virtual Consumption among Contemporary Iranians: A Critical Cultural Analysis within the Context of Consumption Studies Paradigms | ||
| Society and Culture in the Muslim World | ||
| مقاله 1، دوره 1، شماره 1، آذر 2019، صفحه 11-18 اصل مقاله (814.46 K) | ||
| نوع مقاله: Original Article | ||
| شناسه دیجیتال (DOI): 10.22054/scmw.0621.10138 | ||
| نویسنده | ||
| Abdollah Karimzadeh | ||
| University of Tehran | ||
| چکیده | ||
| As a cultural phenomenon, consumption is one of the key concepts for understanding modern societies, because modern man’s lifestyle, aesthetic taste and desires are strongly dependent on his/her cultural consumption. A literature review in the tradition of consumption studies demonstrates that at least three paradigm shifts in consumption theories have taken place: Consumption as a passive act, consumption as a communicative act, and consumption as an act of resistance. As a consequence of these paradigm shifts, the practice of consuming cultural commodities has become the focus of attention in Cultural Studies with an emphasis on the discussion of this practice. With this epistemology at hand, the present paper situated itself within the context of consumption studies paradigms to explain contemporary Iranians’ consumption behavior within the cyberspace known as “virtual consumption”, which is of cultural and ideological significance for cultural analysts. Accordingly, the three waves of virtual consumption theorized by Lehdonvirta (2009) were reframed into the Iranian context to see if and to what extent there exists a correspondence between them. | ||
| کلیدواژهها | ||
| Cultural consumption؛ virtual consumption؛ contemporary Iranians؛ discursive practice | ||
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