مطالعه کیفی فرآیند استخدام مبتنی بر بازی کاری در کسب و کارهای نوپا

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Brewer, R. S., G. E. Lee, and P. M. Johnson, 2011. The Kukui Cup: a dorm energy competition focused on sustainable behavior change and energy literacy, 44th Hawaii International Conference in System Sciences (HICSS), 1-10. IEEE.

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Deterding, S. 2011. Situated motivational affordances of game elements: A conceptual model. Gamification: Using Game Design Elements in Non-Gaming Contexts, a workshop at CHI2011.

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Hamari, J. and J. Koivisto, 2013. Social motivations to use gamification: an empirical study of gamifying exercise. ECIS 2013.

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Huotari, K. and J. Hamari, 2012. Defining gamification: a service marketing perspective. the 16th International Academic MindTrek Conference: ACM.

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Marin I. & Hierro E., Gamification: The power of the game in business management and connection with customers. Barcelona: Active Company, 2013.

 McGonigal, J. (2011). Reality is Broken: Why Games Make Us Better and How They Can Change the World. Penguin Books.

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Zicherman, G. & Cunningham, C. (2011) Gamification by Design: Implementing Game Mechanics in Web and Mobile Apps. O’Reilly Media.

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