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تحلیل کتابسنجی و مصورسازی پژوهشهای منتشر شده در زمینه رسانههای اجتماعی و گردشگری | ||
| فصلنامه مطالعات مدیریت گردشگری | ||
| مقاله 5، دوره 16، شماره 55، مهر 1400، صفحه 105-138 اصل مقاله (1.19 M) | ||
| نوع مقاله: مقاله پژوهشی | ||
| شناسه دیجیتال (DOI): 10.22054/tms.2021.53998.2390 | ||
| نویسندگان | ||
| سارا ایلچی1؛ امیرسالار ونکی2؛ مصباح سیوندیان* 3 | ||
| 1کارشناسی ارشد رشته مدیریت بازاریابی، دانشگاه تهران، تهران، ایران | ||
| 2دانشجوی دکتری رشته مدیریت بازرگانی، دانشگاه تهران، تهران، ایران | ||
| 3کارشناسی ارشد رشته مدیریت صنعتی، دانشگاه تهران، تهران، ایران | ||
| چکیده | ||
| رسانههای اجتماعی در بسیاری از جنبههای گردشگری خصوصا در جستجوی اطلاعات، تصمیمگیری، ارتقاء گردشگری و تعامل با مشتریان نقش مهمی ایفا میکنند. با توجه به رشد روزافزون پژوهشهای منتشرشده در این زمینه، هدف این پژوهش تحلیل روند انتشارات و تحلیل علمسنجی پژوهشهایی است که در زمینه رسانههای اجتماعی و گردشگری منشر شده اند. بدین منظور اطلاعات 1054 مقاله که در بازه 2009 تا 2020 منتشر شدهاند، از پایگاه دادهای وب آو ساینس استخراج شده و مورد تحلیل قرار میگیرند. در این تحقیق به دو سطح تحلیل پرداخته میشود. در سطح اول روند تحقیقات و تاثیر مقالات، نویسندگان و مجلات با استفاده از تحلیل استنادی مورد بررسی قرار میگیرد. در سطح دوم ساختار شبکه همرخدادی کلمات و شبکه همتالیفی نویسندگان، موسسات و کشورها تحلیل میشود. نتایج این پژوهش نشان میدهند که استفاده از رسانههای اجتماعی در بخشهای مختلف گردشگری در سالهای اخیر رشدی فزاینده داشته است | ||
| کلیدواژهها | ||
| تحلیل کتابسنجی؛ رسانههای اجتماعی؛ گردشگری؛ شبکه همرخدادی؛ شبکه همکاری | ||
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