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khoshbakht ahmadi, elham, Azimzadeh, Seyed Morteza, Keshtidar, Mohammad. (1400). Investigating the Effect of Emotional Persuasion on Intention, Motivation and Change in Attitudes toward Entrepreneurship of Sports Students. سامانه مدیریت نشریات علمی, 3(5), 149-164. doi: 10.22054/nass.2022.64599.1104
elham khoshbakht ahmadi; Seyed Morteza Azimzadeh; Mohammad Keshtidar. "Investigating the Effect of Emotional Persuasion on Intention, Motivation and Change in Attitudes toward Entrepreneurship of Sports Students". سامانه مدیریت نشریات علمی, 3, 5, 1400, 149-164. doi: 10.22054/nass.2022.64599.1104
khoshbakht ahmadi, elham, Azimzadeh, Seyed Morteza, Keshtidar, Mohammad. (1400). 'Investigating the Effect of Emotional Persuasion on Intention, Motivation and Change in Attitudes toward Entrepreneurship of Sports Students', سامانه مدیریت نشریات علمی, 3(5), pp. 149-164. doi: 10.22054/nass.2022.64599.1104
khoshbakht ahmadi, elham, Azimzadeh, Seyed Morteza, Keshtidar, Mohammad. Investigating the Effect of Emotional Persuasion on Intention, Motivation and Change in Attitudes toward Entrepreneurship of Sports Students. سامانه مدیریت نشریات علمی, 1400; 3(5): 149-164. doi: 10.22054/nass.2022.64599.1104

Investigating the Effect of Emotional Persuasion on Intention, Motivation and Change in Attitudes toward Entrepreneurship of Sports Students

New Approaches in Exercise Physiology
دوره 3، شماره 5، شهریور 2021، صفحه 149-164
نوع مقاله: Research Paper
شناسه دیجیتال (DOI): 10.22054/nass.2022.64599.1104
نویسندگان
elham khoshbakht ahmadi1؛ Seyed Morteza Azimzadeh* 2؛ Mohammad Keshtidar3
1Sports Management, ,Faculty of Sports Sciences, Ferdowsi University of Mashhad
2Assistant Professor of Sport Management, Faculty of Sport Sciences, Ferdowsi University, Mashhad, Iran
3Associate Professor of Sport Management, Faculty of Sport Sciences, Ferdowsi University, Mashhad, Iran
چکیده
Purpose: The aim of this study was to investigate the effect of emotional motivation on intention, motivation and change in attitudes toward entrepreneurship of sports science students. Method: The study method of this research was quasi-experimental with three groups of subjects (two experimental and control groups) and pre-test and post-test design. The research population consists of graduate and bachelor's degree students in sports sciences of Mashhad universities, in which 150 people were randomly selected as a sample and were exposed to persuasive messages for one month. Results: Findings show that positive emotional motivation, intention, motivation and change of attitude towards entrepreneurship of sports science students have a positive and significant effect. Also, negative emotional motivation had no effect on students' entrepreneurial motivation and attitude, but in relation to the variable of entrepreneurial intention, it shows a significant effect. Conclusion: Therefore, it can be concluded that by showing videos and playing clips along with images and messages related to entrepreneurship, students can be encouraged to take steps towards entrepreneurship‎.‎
کلیدواژه‌ها
Emotional Persuasion؛ Entrepreneurial Intention؛ Entrepreneurial Motivation؛ Entrepreneurial Attitude؛ Sports Entrepreneurship ‎
آمار
تعداد مشاهده مقاله: 371


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