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Investigating the Effect of Emotional Persuasion on Intention, Motivation and Change in Attitudes toward Entrepreneurship of Sports Students | ||
| New Approaches in Exercise Physiology | ||
| دوره 3، شماره 5، شهریور 2021، صفحه 149-164 | ||
| نوع مقاله: Research Paper | ||
| شناسه دیجیتال (DOI): 10.22054/nass.2022.64599.1104 | ||
| نویسندگان | ||
| elham khoshbakht ahmadi1؛ Seyed Morteza Azimzadeh* 2؛ Mohammad Keshtidar3 | ||
| 1Sports Management, ,Faculty of Sports Sciences, Ferdowsi University of Mashhad | ||
| 2Assistant Professor of Sport Management, Faculty of Sport Sciences, Ferdowsi University, Mashhad, Iran | ||
| 3Associate Professor of Sport Management, Faculty of Sport Sciences, Ferdowsi University, Mashhad, Iran | ||
| چکیده | ||
| Purpose: The aim of this study was to investigate the effect of emotional motivation on intention, motivation and change in attitudes toward entrepreneurship of sports science students. Method: The study method of this research was quasi-experimental with three groups of subjects (two experimental and control groups) and pre-test and post-test design. The research population consists of graduate and bachelor's degree students in sports sciences of Mashhad universities, in which 150 people were randomly selected as a sample and were exposed to persuasive messages for one month. Results: Findings show that positive emotional motivation, intention, motivation and change of attitude towards entrepreneurship of sports science students have a positive and significant effect. Also, negative emotional motivation had no effect on students' entrepreneurial motivation and attitude, but in relation to the variable of entrepreneurial intention, it shows a significant effect. Conclusion: Therefore, it can be concluded that by showing videos and playing clips along with images and messages related to entrepreneurship, students can be encouraged to take steps towards entrepreneurship. | ||
| کلیدواژهها | ||
| Emotional Persuasion؛ Entrepreneurial Intention؛ Entrepreneurial Motivation؛ Entrepreneurial Attitude؛ Sports Entrepreneurship | ||
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آمار تعداد مشاهده مقاله: 415 |
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