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Servant Leadership in the Health Insurance organization to Achieve the Digital Health System | ||
| Journal of Digital Content Management | ||
| دوره 3، شماره 4، 2022، صفحه 133-152 اصل مقاله (721.04 K) | ||
| نوع مقاله: Original Article | ||
| شناسه دیجیتال (DOI): 10.22054/dcm.2022.14022 | ||
| نویسندگان | ||
| Farzaneh Taghizadeh Zanouz1؛ Jafar Ghahremani* 2؛ Ghafar Tari3 | ||
| 1PhD Student, Educational Management, Marand Branch, Islamic Azad University, Marand, Iran | ||
| 2Assistant Professor, Educational Management, Marand Branch, Islamic Azad University, Marand, Iran | ||
| 3Assistant Professor, Management, Marand Branch, Islamic Azad University, Marand, Iran | ||
| چکیده | ||
| Purpose: This study was conducted to identify the model for removing obstacles and executive mechanisms to implement servant leadership in the health insurance organization to achieve the digital health system. Method: The present research has been exploratory and qualitative. Content analysis method has been used to identify server leadership mechanisms. The statistical population of the study includes employees of different levels of the Health Insurance Organization that 12 people were selected based on theoretical saturation through purposive non-random sampling method. Library methods and semi-structured interviews were used to collect data. The data analysis method was theoretical coding derived from server leadership theories using MAxqda software. Findings: The results obtained from data analysis show that the components of humility, service, trustworthiness, interaction with employees and collection and ethics are the most important barriers to implementation and executive mechanisms of health insurance servant leadership, respectively. Using MAxqda software, the indicators desired by the experts are prioritized. Conlusion: Accordingly, the most important and effective barriers to the implementation of servant leadership are "inappropriate structure", "moral barriers", "centralism and self-centeredness" and "subordinate conditions", respectively. The components of ethics, cooperation, communication, planning and scientism are among the main mechanisms of servant leadership in the first to fifth priority, respectively. | ||
| کلیدواژهها | ||
| Servant Leadership؛ Digital Insurance؛ Executive Mechanisms؛ Health Insurance Organization؛ Ethics | ||
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