بررسی تاثیر محتوای تبلیغات در بازی های دیجیتال بر یادآوری برند در بین بازیکنان بازی های دیجیتال

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Asadollahi, E, Tojari, F, & Zarei, A. (2017). The Effect of Promotional Tools on Conveying Brand Identity from Sport Consumers’ Viewpoint in the Country’s Premier League. International Journal of Applied Exercise Physiology, 6(3), 32–41.

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Cartwright, J, McCormick, H, & Warnaby, G. (2016). Consumers’ emotional responses to the Christmas TV advertising of four retail brands. Journal of Retailing and Consumer Services, 29, 82–91.

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Hernandez, M. R. (2017). The Impact of Marketing Content in Advertising and Promotional Efforts on Community College Enrollment. University of St. Francis.

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