نقش مدیریت تغییر سازمانی در ارتقاء سطح بلوغ بازاریابی صنعتی

Abarashi, A., Hosseini, S.I. (2012). Structural Equation Modeling. Sociological Publications.43-52

American Association of Change Management Professionals (2018). Change Management Standard. Translated by Farrokh Tellohosseini et al., Mehraban Publications, first edition, pp. 88-156. (In Persian).

American Project Management Association, (2018) Managing Change in Organizations: A Practical Guide, Translated by Farrokh Tellohosseini et al., Shahid Beheshti University Jihad Publications, Tehran, First Edition. P.118. (In Persian).

Asad Amraji, Elham; Mohammadian, Ayoub; Rajab Zadeh Ghatari, Ali; Shoar, Maryam (2017). A Digital Transformation Maturity Model Based on Mixed Method: Case Study of Pharmaceutical Companies. Iranian Journal of Information Management, Volume 5, Number 2, Autumn and winter, PP. 48-69 (In Persian).

Bahrinejad, R., Khanlari, A., Hasangholipor Yasory, T., Hosseini, S.M. (2018). Identifying the Most Important Marketing Processes in Iran Banking Industry to Develop a Banking Marketing Maturity Model. Journal of Business Management, 10(4), 795-814. (In Persian)

Bakhtieva, Elina. (2017). Digital Marketing Maturity Models: Overview and Comparison, World Academy of Science, Engineering and Technology International Journal of Economics and Management Engineering, Vol: 11, No: 5. pp.2-9

Belynda Cianci, (2020), the B2B Sales KPIs You Should Be Tracking According to 60+ Experts, https://databox.com/b2b-sales-kpis-every-company-should-be-tracking.

Campaign Monitor (2021), 17 Email Marketing Metrics Every Marketer Needs to Know.

Cokins, G. (2012). Evaluating the costing journey: a costing levels continuum maturity framework 2.0. New York. P.29. https://www.ifac.org.

De Bruin, T., Freeze, R., Kaulkarni, U., & Rosemann, M. (2005). Understanding the main phases of developing a maturity assessment model. In Australasian Conference on Information Systems (ACIS), 2005, Australia, New South Wales, Sydney.p.109.

Deloitte, (2018), Digital Maturity Model Achieving digital maturity to drive growth.

Demand Metric, (2020). Content Marketing Maturity Model, https://www.demandmetric.com.

Demand Metric, (2020). CRM Maturity Model, https://www.demandmetric.com/

Demand Metric, (2020). Customer Engagement Maturity Model, https://www.demandmetric.com.

Demand Metric, (2020). Demand Generation Maturity Model, https://www.demandmetric.com.

Demand Metric, (2020). Digital Marketing Maturity Model, https://www.demandmetric.com.

Demand Metric, (2020). Email Marketing Maturity Model, https://www.demandmetric.com.

Demand Metric, (2020). Go-to-Market Framework, https://www.demandmetric.com

Demand Metric, (2020). Lead Generation Maturity Model, https://www.demandmetric.com.

Demand Metric, (2020). Mobile Marketing Maturity Model, https://www.demandmetric.com.

Demand Metric, (2020). Public Relations Maturity Model, https://www.demandmetric.com.

Demand Metric, (2020). Sales enablement Maturity Model, https://www.demandmetric.com.

Demand Metric, (2020). Sales Training Maturity Model, https://www.demandmetric.com.

Demand Metric, (2020). Shopper Marketing Maturity Model, https://www.demandmetric.com.

Demand Metric, (2020). Social Media Marketing Maturity Model, https://www.demandmetric.com.

Demand Metric, (2020). Video Marketing Maturity Model, https://www.demandmetric.com.

Demand Metric, (2020). World Class Marketing Organization Maturity Model, https://www.demandmetric.com.

Didekhani, Hossein, Mehrani, Hormoz, Badiei, Farnaz and Yousefi Komijani, Arefeh, (2011) Designing a model for evaluation and strategy selection of multiple distribution channels in the dairy supply chain - Fuzzy decision approach, Business Research Quarterly, No. 92, p.79 -55. (In Persian).

Edynamic (2021), B2B Marketing Operations: The Marketing Operations Maturity Model, http://www.edynamic.net/marketing-operations.

Edynamic (2021), Business and Marketing Needs: ACHIEVE Model, http://www.edynamic.net/marketing-operations.

Elise Dopson (2020), The 20 Most Important B2B KPIs According to More Than 50 Businesses, https://databox.com/most-important-b2b-kpis.

Eskandari, Farshid (2010). Practical application of organizational transformation models in risk banks. Institute of Humanities and Cultural Studies, Comprehensive Portal of Humanities, Bank Saderat, pp. 131-141. (In Persian).

Fraser, P., Moultrie, J., & Gregory, M. (2002). The use of maturity models/grids as a tool in assessing product development capability. In IEEE international engineering management conference (Vol. 1, pp. 244–249).

Gartner, (2018). Gartner Marketing Maturity Assessment Tool, https: //www.Gartner.com.

Ghazinoori, Soroush; Olfat, Laya; Soofi, Bamdad; Jahanyar, Rezvan Ahadi (2019), A CRM process maturity model emphasizing the supply chain capabilities: A case study of the organic agricultural products supply chain, Journal of Business Administration Researches, Yazd University ,11 year, N. 22, autumn and winter, (In Persian).

Hayat, Jeffrey; Chrissy, Timothy (2017), Change Management: The People Side of Change, translated by Farrokh Tellohosseini et al., Publications, Director Fallah Publications, Third Edition, p.60 (In Persian).

https://www.prosci.com/

https://www.sei.cmu.edu/

Jessica Malnik, (2020), 39 Most Important KPIs to Track across Your Company, https://databox.com/important-kpis#head2.

Jessica Malnik, (2021), 12 Marketing KPIs You Should Share With Your Manager, https://databox.com/which-marketing-kpis-to-share-with-your-boss.

Jessica Malnik, (2021), the Definitive List of Marketing KPIs Every Team Should Track, https://databox.com/the-definitive-list-of-marketing-kpis-every-team-should-track#header1.

Katyal, Prerna (2018). B2B Technology Marketing Maturity Framework: Evaluate and Enhance Your Marketing Effectiveness, https://www.business2community.com.

Kiera Abbamonte, (2021), Top 43 B2B Marketing Software Tools for 2022 (By Use Case), https://www.leadfeeder.com/blog/b2b-marketing-software-tools/#b2b-marketing-analytics-software.

Krakauer, Josh (2021). Social Media Marketing Maturity Model: A Guide to All 6 Levels, https://wearesculpt.com/blog/social-media-maturity.

Marx, F., Worthmann, F., & Mayer, J. H. (2012). A maturity model for management control systems. Business & Information Systems Engineering, 4(4), 193–207.

Matt Osborn, (2017), 10 KPIS TO MEASURE SUCCESSFUL B2B MARKETING, https://blog.apruve.com/10-kpis-to-measure-successful-b2b-marketing.

MediaBeacon, (2018). Digital Marketing Maturity Model, httpss://www.mediabeacon.com.

Menges, Steven A. Liff, David K. (2017). The Business-to-Business Marketing Maturity Models, Copyright B2B3 LLC, www.b2b3.org. Pp.1-22.

Miley Rostami, Ghasem, Aghajani, and Hassan Ali, Yahyazadehfar, (2015) Explaining and examining the B2B status of e-commerce in the National Iranian Gas Company, The New Marketing Research Journal, 5 Year, Second Issue, No. 17. (In Persian).

Murton Beets, Lisa, & Handley, Ann, (2018). B2B Content Marketing: 2018 Benchmark, Budgets, and Trends-North America, Marketo, Matketingsherpa. Pp.5-17

Murton Beets, Lisa, & Handley, Ann, (2019). B2B Content Marketing: 2019 Benchmark, Budgets, and Trends-North America, Marketo, Matketingsherpa. 7.38

Nasertorabi, Armaghan, Talaneh and Mansouri, Fardin (2022), the role of organizational change management in improving the level of management accounting maturity, financial accounting knowledge, Imam Khomeini International University, No. 33. Pp.97-126 (In Persian).

Prosci. (2014). Prosci Change Management Maturity Model™ Audit, Loveland, Co: Change Management Learning Center. P.7.

Prosci. (2018). Best Practices in Change Management. Loveland, Co: Change Management Learning Center. Pp.30-43

Prosci. (2020). Best Practice of Change Management, Loveland, Co: Change Management Learning Center. Pp.77-141

Prosci. (2020). Change Management Toolkit: Using Prosci’s ADKAR model for managing the people side of change, Loveland, Co: Change Management Learning Center. p.234

Prosci. (2022). Best Practices in Change Management. Loveland, Co: Change Management Learning Center. p.9

PWC. (2014). Pricing Matturity Assessment, B2B Pricing, www.pwc.an/pricing.

Roberto Mora Cortez, Wesley J. Johnston (2017), The future of B2B marketing theory: A historical and prospective analysis, Industrial Marketing Management,  Volume 66, Pages 90-102.

Roskey, Ann. (2013). Modern Marketing Maturity Model, ORACLE. Pp.11

SAP, (2018). Maturity Model for Data-driven Government, www.sap.com. pp.113

Schwartz, Julie. (2018). Marketing Maturity Model: A Roadmap for Marketing Renewal, https://www.itsma.com.

Seabeck, Allison (2020). Why Choose Prosci. Loveland, Co: Change Management Learning Center, Prosci Global Affiliate Network.p.12

Shami Zanjani, Mehdi, (2021) Models for measuring the maturity of customer experience management, site http://shamizanjani.ir. (In Persian).

Shane Barker, (2021), 17+ Best B2B Marketing Tools & Software You Need in 2022, https://shanebarker.com/blog/b2b-marketing-tools.

Simpson, Mark (2017), Taxonomy of change models, https://www.scribd.com/oauth/authorize. P.10.

Tellohosseini, Farrokh; Sanavifard, Rasoul; Eyvazi Heshmat, Ali Asghar (2022), Providing B2B Marketing Maturity Model, Journal of Business Management (JBM), University of Tehran, Volume 14, Number 3 (In Persian).

Todd Kunsman, (2020), 12 Best B2B Marketing Tools to Improve Your Tech Stack, https://everyonesocial.com/blog/b2b-marketing-tools.

Trello (2021). B2B Marketing Capability Scale, https://trello.com.

Uwe G. Seebacher, (2021), "The B2B Marketing Maturity Model: What the Route to the Goal Looks like!" Management for Professionals, in: Uwe G. Seebacher (ed.), B2B Marketing, chapter 3, pages 53-88, Springer.

Yazdanian, Allameh (2017), Development of Internal Audit Maturity Model, Thesis for Doctorate in Accounting, University of Tehran. Pp.207.231 (In Persian).

Zucker, Mat (2018). The Maturity Model for Marketing, https://www.linkedin.com/pulse/maturity-model-marketing-mat-zucker.