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مدل تجربه همآفرینی مشتری در صنعت میهماننوازی نظیر به نظیر: رویکرد متاسنتز | ||
| فصلنامه مطالعات مدیریت گردشگری | ||
| مقاله 2، دوره 17، شماره 59، مهر 1401، صفحه 9-38 اصل مقاله (708.72 K) | ||
| نوع مقاله: مقاله پژوهشی | ||
| شناسه دیجیتال (DOI): 10.22054/tms.2022.68761.2734 | ||
| نویسندگان | ||
| زهره دهدشتی شاهرخ* 1؛ وحید ناصحی فر2؛ اسماعیل قادری3؛ افرا شعاران4 | ||
| 1استاد گروه مدیریت بازرگانی دانشگاه علامه طباطبائی | ||
| 2دانشیار، گروه مدیریت بازرگانی، دانشگاه علامه طباطبایی، تهران، ایران | ||
| 3دانشیار، گروه مدیریت گردشگری، ددانشگاه علامه طباطبایی، تهران، ایران | ||
| 4دانشجوی دکتری مدیریت بازرگانی، دانشگاه علامه طباطبایی | ||
| چکیده | ||
| با ظهوراقتصاد اشتراکی، اقامتگاههای نظیر به نظیر رونق چشمگیری یافتهاند. یکی از راهها برای موفقتر عمل نمودن این اقامتگاهها، بهرهبرداری از پتانسیل همآفرینی گردشگران است. همچنین در سالهای اخیر توجه ویژهای به تجربه مصرف در صنعت میهماننوازی میشود. بنابراین هدف این پژوهش ارائه مدلی جدید برای تجربه همآفرینی گردشگران در اقامتگاههای نظیر به نظیر میباشد. برای این منظور از روش متاسنتز هفت مرحلهای سندلوسکی و باروسو استفاده شد. به تعداد 63 مقاله کیفی شناسایی و با روش تحلیل مضمون مورد تحلیل قرار گرفت. نتایج ابعاد کنترل، یادگیری، اتصال، شخصیسازی، اصالت و خودمختاری را بعنوان ابعاد تجربه همآفرینی شناسایی نمود. همچنین عوامل مربوط به میزبان، عوامل مربوط به مشتری، عوامل مربوط به سایر مشتریان و جامعه محلی، عوامل مربوط به تکنولوژی و عوامل مربوط به اقامتگاه بعنوان پیشآیند و متغیرهای ارزش کارکردی، ارزش هزینه، ارزش اجتماعی و ارزش تجربی بعنوان پیامدهای آن شناسایی شدند. | ||
| کلیدواژهها | ||
| تجربه همآفرینی؛ اقامتگاههای نظیر به نظیر؛ متاسنتز؛ تحلیل مضمون | ||
| مراجع | ||
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