نقش برنامه‌های واقعیت افزوده موبایل بر استفاده مداوم و قصد خرید توسط مصرف‌کننده

 

https://doi.org/10.22054/tms.2016.5731

https://jcm.srbiau.ac.ir/article_15613.html

https://doi.org/10.22067/riis.v0i0.64249

 

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References [In Persian]

Alikhani, Parastoo; Rezaizadeh, Morteza; Haji Zain al-Abidini, Mohsen; Vahidi Asl, Mojtaba. (2019). Identifying the impact dimensions of augmented reality technology on library services. Journal of Library and Information Science, 8(2), 370-355. https://doi.org/10.22067/ riis.v0i0.64249 [in Persian]

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Saedi, T., kharazi azar, R., & mozafari, A. (2019). Augmented Reality technology application in advertising and marketing. Journal of Cultural Management, 13(44), 101-112. https://jcm.srbiau.ac.ir/ article_15613.html [in Persian]

Torkestani, M. S., Mafakheri, F., Haghighat, F. (2018). The Effect of Satisfaction and Trust on Electronic Loyalty and Tourism Products Online Shopping. Tourism Management Studies, 11(34), 93-109. https://doi.org/10.22054/tms.2016.5731 [in Persian]‌

 

‌ ‌استناد به این مقاله: آتش سوز، علی.، رحمانی، پریناز. (1402). نقش برنامه‌های واقعیت افزوده موبایل بر استفاده مداوم و قصد خرید توسط مصرف‌کننده، مطالعات مدیریت کسب وکار هوشمند، 11(43)، 1-29.

DOI: 10.22054/IMS.2023.66467.2137

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