مدلی برای کسب‌وکار پلتفرمی در مرحله‌ی ورود به بازارهای پلتفرمی دیجیتال در ایران

Afuah. A. Tucci, C. (2000) Internet Business Models and Strategies: Text and Cases, New York, McGraw-Hill.

Alt, R., & Zimmermann, H. D. (2019). Electronic markets on platform competition. Electronic Markets, 29, 143–149. DOI:10.1007/s12525-019-00353-y.

Amit, R., & Zott, C. (2001). Value creation in e‐business. Strategic management journal, 22 (6‐7), 493-520. DOI: 10.1002/smj.187.

Ardolino, M., Saccani, N., Adrodegari, F., & Perona, M. (2020). A business model framework to characterize digital multisided platforms. Journal of Open Innovation: Technology, Market, and Complexity, 6(1), 10-28. DOI: 10.3390/joitmc6010010

Attri, R., Grover, S., Dev, N., & Kumar, D. (2013). An ISM approach for modelling the enablers in the implementation of Total Productive Maintenance (TPM). International Journal of System Assurance Engineering and Management, 4 (4), 313-326. DOI: 10.1007/s13198-012-0088-7.

Blank, S., & Dorf, B. (2020). The startup owner's manual: The step-by-step guide for building a great company. John Wiley & Sons.

Chase, R. (2015). Peers Inc: How people and platforms are inventing the collaborative economy and reinventing capitalism. PublicAffairs

Evans, D. S., Schmalensee, R. (2008). “Markets with Two-Sided Platforms.” Issues in Competition Law and Policy (ABA Section of Antitrust Law) 1 (28).

Hagiu, A. Wright, J. (2015). Multi-sided platforms. International Journal of Industrial Organization, 43, 162-174. DOI: 10.1016/j.ijindorg.2015.03.003.

Hagiu, A. (2014). Strategic decisions for multisided platforms. MIT Sloan Management Review, 55 (2), 71.

Hänninen, M., Smedlund, A., Mitronen, L. (2017). Digitalization in retailing: multi-sided platforms as drivers of industry transformation. Baltic Journal of Management. DOI: 10.1108/bjm-04-2017-0109.

Koo, T. K., & Li, M. Y. (2016). A guideline of selecting and reporting intraclass correlation coefficients for reliability research. Journal of chiropractic medicine, 15 (2), 155-163. DOI: 10.1016/j.jcm.2016 .02.012.

Kretschmer, T., Leiponen, A., Schilling, M., & Vasudeva, G. (2020). Platform ecosystems as meta‐organizations: Implications for platform strategies. Strategic Management Journal. DOI: 10.1002/smj.3250

Gawer, A. (2009). Platform dynamics and strategies: from products to services. Platforms, markets and innovation, 45-57. DOI: 10.4337/9781849803311.00009

Mason, K., Spring, M. (2011). The sites and practices of business models. Industrial Marketing Management, 40 (6), 1032-1041. DOI: 10.1016/j.indmarman.2011.06.032

Osterwalder, A. Pigneur, Y. (2010). Business model generation: a handbook for visionaries, game changers, and challengers. John Wiley & Sons. DOI: 10.1111/j.1540-5885.2012.00977_2.x.

Parker, G., Van Alstyne, M. W., Choudary S. P. (2016). Platform Revolution: How networked markets are transforming the economy – and how to make them work for you, WW Norton & Company. DOI: 10.33077/uw.24511617.ms.2017.68.418.

Reillier, L. C. Reillier, B. (2017). Platform Strategy: How to Unlock the Power of Communities and Networks to Grow Your Business. Taylor & Francis. DOI: 10.4324/9781315598949.

Rietveld, J., & Schilling, M. A. (2021). Platform competition: A systematic and interdisciplinary review of the literature. Journal of Management, 47 (6), 1528-1563. DOI: 10.1177/0149206320969791.

Stallkamp, M., & Schotter, A. P. (2021). Platforms without borders? The international strategies of digital platform firms. Global Strategy Journal, 11 (1), 58-80. DOI: 10.1002/gsj.1336.

Staykova, K. S., Damsgaard, J. (a) (2015). The race to dominate the mobile payments platform: Entry and expansion strategies. Electronic Commerce Research and Applications, 14 (5), 319-330. DOI: j.elerap.2015.03.004.

Staykova, K. S., Damsgaard, J. (b) (2015). A typology of multi-sided platforms: the core and the periphery. ECIS, Completed Research Papers.

Stoian, C. A., & Tohanean, D. (2021). Platform Business Models–A Case Study of the Technology Industry. Journal of Economics and Management Sciences, 4 (1), p18-p18. DOI: 10.30560/jems.v4n1p18.

Stummer, C., Kundisch, D., & Decker, R. (2018). Platform launch strategies. Business & Information Systems Engineering, 60 (2), 167-173. DOI: 10.1007/s12599-018-0520-x.

Thakkar, J., Kanda, A., & Deshmukh, S. G. (2007). Evaluation of buyer-supplier relationships using an integrated mathematical approach of interpretive structural modeling (ISM) and graph theoretic matrix: the case study of Indian automotive SMEs. Journal of Manufacturing Technology Management, 19 (1), 92-124. DOI: 10.1108/17410380810843471.

Trabucchi, D., & Magistretti, S. (2020). The battle of superheroes: the rise of the knowledge platform strategy in the movie industry. Journal of Knowledge Management. DOI: 10.1108/jkm-04-2020-0296.

Tura, N., Kutvonen, A., & Ritala, P. (2018). Platform design framework: conceptualisation and application. Technology Analysis & Strategic Management, 30 (8), 881-894. DOI: 10.1080/09537325.2017.1390220.

Veisdal, J. (2020). The dynamics of entry for digital platforms in two-sided markets: a multi-case study. Electronic Markets, 30 (3), 539-556. DOI: 10.1007/s12525-020-00409-4.

Zervas, G. Proserpio, D. Byers, J. W. (2017). The rise of the sharing economy: Estimating the impact of Airbnb on the hotel industry. Journal of Marketing Research, 54 (5), 687-705. DOI: 10.1509/jmr.15.0204.

Zhu, X. Song, B. Ni, Y. Ren, Y. Li, R. (2016). Business Trends in the Digital Era. Singapore: Springer.

References [In Persian]

Ghaderi, E. Taghavifard, M. Bapiri, J. (2020) Classification of tour and activity business models using cluster analysis, Journal of Tourism and Development,9(1), 47-65. [In Persian]. DOI: 10.22034/ JTD.2019.174844.1674

Khalil Nezhad, S. Ghanbari, M. Rezaian Astaneh, M. (2020) The relationship between gamification and user experience quality by modulating pricing strategies on platforms, Journal of Business Management Vision, 19(43), 98-118. [In Persian]. DOI: 10.52547/JBMP.19.43.98

Nazari, M. Vedadhir, A. Ezati, H. (2019) Transforming the Business Model in the Urban Transportation Industry, Commercial Management Vision, 18(38). [In Persian]. DOI:  10.29252/JBMP.18.38.37

Yarmohammadi, M. Rezvani, M. Alborzi, M. (2017) Exploring the Goals and Enablers of Participating in the Platform Ecosystem from the Supply-Side Innovators’ Perspective in Software Industry: Small Companies in Tehran, Journal of Innovation Management, 6(2), 65-86. [In Persian].