شناسایی عوامل مؤثر بر برندسازی هم‌آفرینی در استارت‌آپ‌ها با بهره‌گیری از فراترکیب

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References [In Persian]

Afrand Khalil Abad, M., Mirbargkar, S. M., Chirani, E., & Shahroodi, K. (2020). A model for value co-creation in business-to-business marketing. Accounting and Auditing Research, 12(48), 157-176. doi: 10.22034/iaar.2020.128232.

Dehdashti Shahrokh, Z., Nasehifar, V., Torkestani, M., & Eslamipanah, M. (2022). Designing a model of brand co-creation behavior with the customer with emphasis on antecedents, factors and consequences. Journal of Business Management Perspective, 21(49), 71-94. doi: 10.52547/jbmp.21.49.71.

Kordnaeij, A., Moshabaki, A., & Asghari Goudarzi, F. (2022). Identifying the Antecedents of Value Co-Creation in Startups in A Shared Economy Environment: A Qualitative Content Analysis Approach. Journal of Business Management Perspective, 21(49), 37-70. doi: 10.52547/jbmp.21.49.37.

Shirkhodaie, M., Abedin, B., & Dadash Pour, S. (2023). Identifying Effective Factors of Brand Co-creation in the Social Media Brand Community. New Marketing Research Journal, 12(4), 69-90. doi: 10.22108/nmrj.2022.132696.2657.

Soltani, M., Jandaghi, G., & Forouzandeh Shahraki, P. (2016). Investigating co-creation intention and its correlation with perceived value and positive Word-of-Mouth; considering the role of perceived time risk. New Marketing Research Journal, 6(3), 127-146. doi: 10.22108/nmrj.2016.21076.

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‌ ‌استناد به این مقاله: حسینی، سیدرسول.، فرخیان، ساحل.، تقوی، هادی. (1402). شناسایی عوامل مؤثر بر برندسازی هم‌آفرینی در استارت‌آپ‌ها با بهره‌گیری از فراترکیب، مطالعات مدیریت کسب وکار هوشمند، 11(44)، 1-38.

DOI: 10.22054/ims.2023.73424.2321

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