Prioritizing Factors Affecting Consumer-Buying Behavior in Online Social Media Marketing

Agyei, J., Sun, S., Abrokwah, E., Penney, E. K., & Ofori-Boafo, R. (2020). Influence of Trust on Customer Engagement: Empirical Evidence from the Insurance Industry in Ghana. SAGE Open, 10(1). https://doi.org/10.1177/2158244019899104

Akter, S., D’Ambra, J., & Ray, P. (2011). An evaluation of PLS based complex models: The roles of power analysis, predictive relevance and GoF index. 17th Americas Conference on Information Systems 2011, AMCIS 2011, 2, 1313–1319.

Al-Dmour, H. H., Ali, W. K., & Al-Dmour, R. H. (2019). The relationship between customer engagement, satisfaction, and loyalty. International Journal of Customer Relationship Marketing and Management, 10(2), 35–60. https://doi.org/10.4018/IJCRMM.2019040103

Ananda, A. S., Hernández-García, Á., & Lamberti, L. (2016). N-REL: A comprehensive framework of social media marketing strategic actions for marketing organizations. Journal of Innovation and Knowledge, 1(3), 170–180. https://doi.org/10.1016/j.jik.2016.01.003

Asma, G., Misbah, M. (2018). Impact of Social Media Marketing on Consumer Buying Behaviour - A study. Research review International Journal of Multidisciplinary, 3(6).219-222. www.rrjournals.com.

Auf, M. A. A., Meddour, H., Saoula, O., & Majid, A. H. A. (2018). Consumer buying behaviour: The roles of price, motivation, perceived culture importance, and religious orientation. Journal of Business and Retail Management Research, 12(4), 177–186. https://doi.org/10.24052/jbrmr/v12is04/art-18

Aw, E. C. X., Kamal Basha, N., Ng, S. I., & Ho, J. A. (2021). Searching online and buying offline: Understanding the role of channel-, consumer-, and product-related factors in determining webrooming intention. Journal of Retailing and Consumer Services, 58(May 2020). https://doi.org/10.1016/j.jretconser.2020.102328

Bailey, A. A., Bonifield, C. M., & Arias, A. (2018). Social media use by young Latin American consumers: An exploration. Journal of Retailing and Consumer Services, 43(February), 10–19. https://doi.org/10.1016/j.jretconser.2018.02.003

Bansal, S., & Bansal, I. (2018). Consumer engagement in electronic word-of-mouth on social networking sites. Elk asia pacific journal of marketing and retail management. 9(1). https://doi.org/ 10.16962/EAPJMRM

Bismoaziiz, B., Suhud, U., & Saparuddin, S. (2021). Influence of Social Media Marketing, Electronic Word of Mouth and Consumer Engagement To Brand Loyalty in Indonesia Grab Company. International Journal of Business and Social Science Research, January 2020, 16–26. https://doi.org/10.47742/ijbssr.v2n2p3

Cambra-Fierro, J. J., Fuentes-Blasco, M., Huerta-Álvarez, R., & Olavarría, A. (2021). Customer-based brand equity and customer engagement in experiential services: insights from an emerging economy. Service Business, 15(3), 467–491. https://doi.org/10.1007/s11628-021-00448-7

Canio, F. De, & Fuentes-blasco, M. (2021). Journal of Retailing and Consumer Services I need to touch it to buy it ! How haptic information influences consumer shopping behavior across channels ☆. Journal of Retailing and Consumer Services, 61(October 2020), 102569. https://doi.org/10.1016/j.jretconser.2021.102569

Casais, B., Fernandes, J., & Sarmento, M. (2020). Tourism innovation through relationship marketing and value co-creation: A study on peer-to-peer online platforms for sharing accommodation. Journal of Hospitality and Tourism Management, 42(November 2019), 51–57. https://doi.org/10.1016/j.jhtm.2019.11.010

Chatterjee, S., & Kumar Kar, A. (2020). Why do small and medium enterprises use social media marketing and what is the impact: Empirical insights from India. International Journal of Information Management, 53, 102103. https://doi.org/10.1016/J.IJINFOMGT.2020.102103

Chen, S. C., & Lin, C. P. (2019). Understanding the effect of social media marketing activities: The mediation of social identification, perceived value, and satisfaction. Technological Forecasting and Social Change, 140(November 2018), 22–32. https://doi.org/10.1016/j.techfore.2018.11.025

Cheng, T. C. E., Lam, D. Y. C., & Yeung, A. C. L. (2006). Adoption of internet banking: An empirical study in Hong Kong. Decision Support Systems, 42(3), 1558–1572. https://doi.org/10.1016/j.dss.2006.01.002

Cheung, M. F. Y., & To, W. M. (2021). Effect of customer involvement on co-creation of services: A moderated mediation model. Journal of Retailing and Consumer Services, 63(June). https://doi.org/10.1016/j.jretconser.2021.102660

Chin W, M. G. (1998). The Partial Least Squares Approach to Structural Formula Modeling. Advances in Hospitality and Leisure, 8（2）(January 1998), 5.

Chuang, H. M., & Chen, C. I. (2022). Sustaining the Well-Being of Wearable Technology Users: Leveraging SEM-Based IPMA and VIKOR Analyses to Gain Deeper Insights. Sustainability (Switzerland), 14(13). https://doi.org/10.3390/su14137799

Cohen, J. E. (1988). Statistical Power Analysis for the Behavioral Sciences. Hillsdale, NJ: Lawrence Erlbaum Associates, Inc

Dabbous, A., & Barakat, K. A. (2020). Bridging the online offline gap: Assessing the impact of brands’ social network content quality on brand awareness and purchase intention. Journal of Retailing and Consumer Services, 53(November 2018), 101966. https://doi.org/10.1016/j.jretconser.2019.101966

Dhingra, A. (2023). Impact Of social media On Consumer Behaviour and Preference. 5(2), 1–8.

Dwivedi, Y. K., Ismagilova, E., Hughes, D. L., Carlson, J., Filieri, R., Jacobson, J., Jain, V., Karjaluoto, H., Kefi, H., Krishen, A. S., Kumar, V., Rahman, M. M., Raman, R., Rauschnabel, P. A., Rowley, J., Salo, J., Tran, G. A., & Wang, Y. (2021). Setting the future of digital and social media marketing research: Perspectives and research propositions. International Journal of Information Management, 59(June). https://doi.org/10.1016/j.ijinfomgt.2020.102168

Eger, L., Komárková, L., Egerová, D., & Mičík, M. (2021). The effect of COVID-19 on consumer shopping behaviour: Generational cohort perspective. Journal of Retailing and Consumer Services, 61(December 2020). https://doi.org/10.1016/j.jretconser.2021.102542

Eneizan, B., Alsaad, A., Alkhawaldeh, A., Rawash, H. N., & Enaizan, O. (2020). E-WOM, trust, usefulness, ease of use, and online shopping via websites: The moderating role of online shopping experience. Journal of Theoretical and Applied Information Technology, 98(13), 2554–2565

Erkan, I. (2015). Electronic Word of Mouth on Instagram: Customers’ Engagements with Brands in Different Sectors. International Journal of Management, Accounting and Economics, 2(12), 1435–1444.

Eslami, S. P., Ghasemaghaei, M., & Hassanein, K. (2021). Understanding consumer engagement in social media: The role of product lifecycle. Decision Support Systems, xxxx, 113707. https://doi.org/10.1016/j.dss.2021.113707

Fakfare, P. (2021). Influence of service attributes of food delivery application on customers’ satisfaction and their behavioural responses: The IPMA approach. International Journal of Gastronomy and Food Science, 25(June), 100392. https://doi.org/10.1016/j.ijgfs.2021.100392

Felix, R., Rauschnabel, P. A., & Hinsch, C. (2017). Elements of strategic social media marketing: A holistic framework. Journal of Business Research, 70, 118–126. https://doi.org/10.1016/j.jbusres.2016.05.001

Feng, N., Feng, H., Li, D., & Li, M. (2020). Online media coverage, consumer engagement and movie sales: A PVAR approach. Decision Support Systems, 131(February), 113267. https://doi.org/10.1016/j.dss.2020.113267

Gallart-Camahort, V., De la Oliva-Ramos, E., & Fernández-Durán, L. (2021). Luxury Brands: awareness and image and its influence on loyalty and engagement. Contextus – Revista Contemporânea de Economia e Gestão, 19, 305–315. https://doi.org/10.19094/contextus.2021.71415

García-Fernández, J., Fernández-Gavira, J., Sánchez-Oliver, A. J., Gálvez-Ruíz, P., Grimaldi-Puyana, M., & Cepeda-Carrión, G. (2020). Importance-performance matrix analysis (Ipma) to evaluate servicescape fitness consumer by gender and age. International Journal of Environmental Research and Public Health, 17(18), 1–19. https://doi.org/10.3390/ijerph17186562

Goyal, M. (2018). A review of literature on social media marketing strategies. Journal of Emerging Technologies and Innovative Research (JETIR), 5(4). 35-39

Grimmer, L. (2022). Lessons from the COVID19 pandemic: The case of retail and consumer service firms. Journal of Retailing and Consumer Services, 68(April), 103012. https://doi.org/10.1016/j.jretconser.2022.103012

Habibi, A., & Adanvar, M. (2017). Structural equation modeling and Factor Analysis, LISREL software application training. (6th ed). Tehran. Academic center for education, culture and research.

Haddara, M., Hsieh, J., Fagerstrøm, A., Eriksson, N., & Sigurðsson, V. (2020). Exploring customer online reviews for new product development: The case of identifying reinforcers in the cosmetic industry. Managerial and Decision Economics, 41(2), 250–273. https://doi.org/10.1002/mde.3078

Hair, J. F., Sarstedt, M., & Ringle, C. M. (2019). Rethinking some of the rethinking of partial least squares. European Journal of Marketing, 53(4), 566–584. https://doi.org/10.1108/EJM-10-2018-0665

Hassan, H., Hsbollah, H. M., & Mohamad, R. (2021). Examining the interlink of social media use, purchase behavior, and mental health. Procedia Computer Science, 196(2021), 85–92. https://doi.org/10.1016/j.procs.2021.11.076

Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115–135. https://doi.org/10.1007/s11747-014-0403-8

Hussain, S., Fangwei, Z., Siddiqi, A. F., Ali, Z., & Shabbir, M. S. (2018). Structural Equation Model for evaluating factors affecting quality of social infrastructure projects. Sustainability (Switzerland), 10(5), 1–25. https://doi.org/10.3390/su10051415

Isa, J., & Riyadi, S. (2018). E-Wom And Price Perception On Image , Satisfaction , And Loyalty For Consumers Of Toyota Family Cars. 7(3), 29–37.

Ismail, A. R. (2017). The influence of perceived social media marketing activities on brand loyalty. Asia Pacific Journal of Marketing and Logistics, 29(1), 129–144. https://doi.org/10.1108/apjml-10-2015-0154

Išoraitė, M. (2016). Raising Brand Awarenees Through Internet Marketing Tools. Independent Journal of Management & Production, 7(2), 320–339. https://doi.org/10.14807/ijmp.v7i2.391

Jamil, K., Dunnan, L., Gul, R. F., Shehzad, M. U., Gillani, S. H. M., & Awan, F. H. (2022). Role of Social Media Marketing Activities in Influencing Customer Intentions: A Perspective of a New Emerging Era. Frontiers in Psychology, 12(January), 1–12. https://doi.org/10.3389/fpsyg.2021.808525

Janavi, E., Soleimani, M., Gholampour, A., Friedrichsen, M., & Ebrahimi, P. (2021). Effect of Social Media Adoption and Media Needs on Online Purchase Behavior: The Moderator Roles of Media Type, Gender, Age. Journal of Information Technology Management. 13(2). 1-24.  https://doi.org/10.22059/ jitm2020.300799.2501

Jindger, G. S. (2020). Impact of customer engagement practices on consumer satisfaction and loyalty : a study with special reference to. Journal of Interdisciplinary Cycle Research XII(38), 38–53.

Koay, K. Y., Ong, D. L. T., Khoo, K. L., & Yeoh, H. J. (2021). Perceived social media marketing activities and consumer-based brand equity : Testing a moderated mediation model. Asia Pacific Journal of Marketing and Logistics, 33(1), 53–72. https://doi.org/10.1108/APJML-07-2019-0453

Kosiba, J. P., Boateng, H., Okoe, A. F., & Hinson, R. (2020). Trust and customer engagement in the banking sector in Ghana. Service Industries Journal, 40(13–14), 960–973. https://doi.org/10.1080/02642069.2018.1520219

Kumar, A. A. (2016). Factors Influencing Customers Buying Behavior. Global Journal of Management and Business Reserach : E Marketing, 16(3), 30–35. https://iiste.org/Journals/index.php/JMCR/article/view/33116

Kumar Sharma, M. (2014). The Impact on Consumer Buying Behaviour: Cognitive Dissonance. Global Journal of Finance and Management, 6(9), 975–6477. http://www.ripublication.com

Li, Y. (2016). Empirical Study of Influential Factors of Online Customers’ Repurchase Intention. IBusiness, 08(03), 48–60. https://doi.org/10.4236/ib.2016.83006

Li, X., & Hitt, L.M. (2010). Price Effects in Online Product Reviews: An analytical model and empirical analysis. MIS Quarterly, 34(4), 809-831

Liu, C., & Chong, H. T. (2023). Social media engagement and impacts on post-COVID-19 travel intention for adventure tourism in New Zealand. Journal of Outdoor Recreation and Tourism, 100612. https://doi.org/10.1016/J.JORT.2023.100612

Liu, X., Shin, H., & Burns, A. C. (2021). Examining the impact of luxury brand’s social media marketing on customer engagement​: Using big data analytics and natural language processing. Journal of Business Research, 125(January 2018), 815–826. https://doi.org/10.1016/j.jbusres.2019.04.042

Marianus, S., & Ali, S. (2021). Factors Determining the Perceived Security Dimensions in B2C Electronic Commerce Website Usage: An Indonesian Study. Journal of Accounting and Investment, 22(1), 104–132. https://doi.org/10.18196/jai.v22i1.8171

Medina, C. A. G., Martinez-Fiestas, M., Viedma-del-Jesús, M. I., & Casado Aranda, L. A. (2020). The processing of price during purchase decision making: Are there neural differences among prosocial and non-prosocial consumers? Journal of Cleaner Production, 271, 122648. https://doi.org/10.1016/j.jclepro.2020.122648

Mofokeng, T. E. (2023). Antecedents of trust and customer loyalty in online shopping: The moderating effects of online shopping experience and e-shopping spending. Heliyon, 9(5), e16182. https://doi.org/10.1016/J.HELIYON.2023.E16182

Mohamed, Z., & Yusoff, M. S. A. (2021). Malcolm Baldrige Approach in University Management: An Importance – Performance Matrix Analysis (IPMA). Asian Journal of University Education, 17(2), 273–282. https://doi.org/10.24191/AJUE.V17I2.13408

Mollaii, N., & Tahmasebi. A. (2019). Big Data Platform Model and its role in Data

        Quality and Business Intelligence. Emergancy Management. 8(17). 61-72. http://www.joem.ir/article_36657.html?lang=fa

Murtaza, R. (2021). Impact of social media on consumer buying behavior. International Journal of Creative Research Thoughts (IJCRT), 9(5). 476-487. www.ijcrt.org

Nadeem, W., Juntunen, M., Shirazi, F., & Hajli, N. (2020). Consumers’ value co-creation in sharing economy: The role of social support, consumers’ ethical perceptions and relationship quality. Technological Forecasting and Social Change, 151, 119786. https://doi.org/10.1016/J.TECHFORE.2019.119786

Pantano, E. G. S & Dennis, Charles. (2019). Making sense of consumers’ tweets: sentiment outcomes for fast fashion retailers through big data analytics. International Journal of Retail & Distribution Management, 47 (9). pp. 915-927. https://doi.org/10.1108/IJRDM-07-2018-0127)

Pezzuti, T., Leonhardt, J. M., & Warren, C. (2021). Certainty in Language Increases Consumer Engagement on Social Media. Journal of Interactive Marketing, 53, 32–46. https://doi.org/10.1016/j.intmar.2020.06.005

Plucker, J. A. (2003). Exploratory and Confirmatory Factor Analysis in Gifted Education: Examples with Self-Concept Data. Journal for the Education of the Gifted, 27(1), 20–35. https://doi.org/10.1177/016235320302700103

Quan, W., Moon, H., Kim, S. (Sam), & Han, H. (2023). Mobile, traditional, and cryptocurrency payments influence consumer trust, attitude, and destination choice: Chinese versus Koreans. International Journal of Hospitality Management, 108, 103363. https://doi.org/10.1016/J.IJHM.2022.103363

Rahmannezhad, A., Yarihajatalo, J., Maleki, A.S., & Hasani, R. (2021).  Structural Modeling of Organizational Silence Based on Perception of Political Behaviors and Organizational Jealousy with the Mediating Role of Job Adjustment (Case Study: Employees). Journal of Research in Teaching, 9(1).1-21. https://trj.uok.ac.ir/article_61834.html

Rajabi, S., Lashgarara, F., Omidi, M., & Farajallah Hosseini, S. J. (2020). Application of structural equation modeling to scrutinize the causes of grape losses in production chain. Journal of Agricultural Science and Technology, 22(3), 625–638.

Sternad Zabukovšek, S., Bobek, S., Zabukovšek, U., Kalinić, Z., & Tominc, P. (2022). Enhancing PLS-SEM-Enabled Research with ANN and IPMA: Research Study of Enterprise Resource Planning (ERP) Systems’ Acceptance Based on the Technology Acceptance Model (TAM). Mathematics, 10(9). https://doi.org/10.3390/math10091379

Subriadi, A. P., & Baturohmah, H. (2021). Social media in marketing of ride-hailing: A systematic literature review. Procedia Computer Science, 197(2021), 102–109. https://doi.org/10.1016/j.procs.2021.12.123

Tenenhaus, M., Vinzi, V. E., Chatelin, Y. M., & Lauro, C. (2005). PLS path modeling. Computational Statistics and Data Analysis, 48(1), 159–205. https://doi.org/10.1016/j.csda.2004.03.005

Thakur, R. (2018). Customer engagement and online reviews. Journal of Retailing and Consumer Services, 41(February 2017), 48–59. https://doi.org/10.1016/j.jretconser.2017.11.002

Thanh, N. N. D., & Binh, N. T. (2020). The relationship between online trust, customer engagement and EWOM. Hcmcoujs - Economics and Business Administration, 9(1), 128–149. https://doi.org/10.46223/hcmcoujs.econ.en.9.1.180.2019

Vanitha, P., & Subramanian, S. (2020). A Study on Brand Awareness and Customer Engagement. Indian Journal of Public Health Research & Development, 11(03), 258–262. https://doi.org/10.37506/ijphrd.v11i3.828

Vithayathil, J., Dadgar, M., & Osiri, J. K. (2020). Social media use and consumer shopping preferences. International Journal of Information Management, 54(March). https://doi.org/10.1016/j.ijinfomgt.2020.102117

Voramontri, D., & Klieb, L. (2019). Impact of social media on consumer behaviour. International Journal of Information and Decision Sciences, 11(3), 209–233. https://doi.org/10.1504/IJIDS.2019.101994

Waśkowski, Z., & Jasiulewicz, A. (2021). Consumer engagement using digital technologies in the process of co-creating consumer value in the sports market. Journal of Physical Education and Sport, 21(2), 1131–1141. https://doi.org/10.7752/jpes.2021.s2143

Wetzels, M., Odekerken-Schröder, G., & Van Oppen, C. (2009). Using PLS path modeling for assessing hierarchical construct models: Guidelines and empirical illustration. MIS Quarterly: Management Information Systems, 33(1), 177–196. https://doi.org/10.2307/20650284

Wilson, N., Alvita, M., & Wibisono, J. (2021). the Effect of Perceived Ease of Use and Perceived Security Toward Satisfaction and Repurchase Intention. Jurnal Muara Ilmu Ekonomi Dan Bisnis, 5(1), 145. https://doi.org/10.24912/jmieb.v5i1.10489

Yahia, I. Ben, Al-Neama, N., & Kerbache, L. (2018). Investigating the drivers for social commerce in social media platforms: Importance of trust, social support and the platform perceived usage. Journal of Retailing and Consumer Services, 41(October 2017), 11–19. https://doi.org/10.1016/j.jretconser.2017.10.021