| تعداد نشریات | 60 |
| تعداد شمارهها | 2,187 |
| تعداد مقالات | 17,728 |
| تعداد مشاهده مقاله | 54,549,399 |
| تعداد دریافت فایل اصل مقاله | 28,556,837 |
Studying the Requirements of the Digital Interactive and Transformational Model in the Virtual Space at the Islamic Republic of Iran Broadcasting Organization | ||
| International Journal of Digital Content Management | ||
| مقاله 3، دوره 5، شماره 9، مهر 2024، صفحه 35-62 اصل مقاله (1.17 M) | ||
| نوع مقاله: Original Article | ||
| شناسه دیجیتال (DOI): 10.22054/dcm.2023.71274.1175 | ||
| نویسندگان | ||
| Roghaieh Alimohammad1؛ Mastoore Ezzatzadeh* 2؛ Seied Abdollah Sajjadi Jaghargh3؛ Afsaneh Mozaffari4 | ||
| 1Ph.D Student, Department of Media Management, Science and Research Branch, Islamic Azad University, Tehran, Iran | ||
| 2Assistant Professor, Department of Media Management, Tehran Gharb Tehran Branch, Islamic Azad University, Tehran, Iran | ||
| 3Assistant Professor, Department of Media Management, Science and Research Branch, Islamic Azad University, Tehran, Iran | ||
| 4Associate Professor, Department of Communication Sciences, Science and Research Branch, Islamic Azad University, Tehran, Iran | ||
| چکیده | ||
| Purpose: The current research aims to develop a model for digital transformation within the virtual space of the Broadcasting Organization in accordance with increasing the functionality of the virtual space among the audiences. Due to the lack of a model in this field in order to benefit from it, this research aims to extract the components of the model using the thematic qualitative method or theme analysis. Method: The statistical population includes 15 experts in media management and virtual space. To measure reliability, intra-subject agreement method (reliability between two coders/evaluators) was used to determine the reliability of the texts, and the reliability coefficient obtained for all three interviews and the total reliability coefficient was (0.87), surpassing the minimum acceptable threshold of 0.7, confirming the reliability of the codings and the interviews. Findings: The findings indicate that the model requirements consist of 6 main categories, 9 sub-categories, and 38 sub-categories essential for creating digital transformation and enhancing the interaction of the Islamic Republic of Iran's radio and television with the virtual space. The main categories of the model encompass content production, comprising six main components: content production (with six indicators), opportunities and threats (with 11 indicators), strengths and weaknesses (with 13 indicators), digital transformation components (with five indicators), platforms of introduction (with seven indicators), and consequences of digital transformation (with four indicators), totaling 46 indicators. Conclusion: The results show that establishing a favorable interaction in the virtual space and new media by creating a digital transformation in the national media is effective in attracting the audience and improving the performance of the national media and ensuring the satisfaction of the stakeholders. | ||
| کلیدواژهها | ||
| Broadcasting Organization of the Islamic Republic of Iran؛ Digital Transformation؛ Interactive Model؛ National Media؛ Virtual Space | ||
| مراجع | ||
|
Afkhami, H., & Hesampour, M. (2019). Challenges of Iranian television in facing digital technological developments, Audio and visual media, 14(33), 115-156. [in Persian]
Bagherpour, P., Mousavi, H., & Azarbakhsh, S. A. M. (2021). Convergence solutions between radio and television and virtual space in the field of content production. New Media Studies, 7(25), 392-359. [in Persian]
Bastani, S., Khaniki, H., & Arkanzadeh Yazdi, S. (2019). Iran's media system: incomplete replacement of new media and displacement of the media network. Culture Studies – 21(49), 7-31. [in Persian]
Chen, L., Chen, J., & Xia, C. (2022). Social network behavior and public opinion manipulation. Journal of Information Security and Applications, 64(10), 30-60.
Hakimara, M. A. (2019). Persuasive communication and advertising, organization of studying and compiling humanities books of universities (Samt) of Tehran. [in Persian]
Hasani Ahangar, M. R., Tawallaei, R., & Ahmadi, M. M. (2022) a local model of strategic management of transformation based on the intellectual system of the leadership, Scientific Journal of Islamic Management, 30(1), 35-82. [in Persian]
Hossein, M., Ogbeibu, S., Giridharan, B., Cham, T. H., Lim, W. M., & Paul, J. (2021). Individual motivation and social media influence on student knowledge sharing and learning performance: Evidence from an emerging economy. Computers & Education, 172, 104262.
Dadgar, H. (2013). Designing and explaining a model to deliver agents and convert current media into electronic media. Tehran: PhD thesis of Islamic Azad University of Tehran.
Kalogeropoulos, A., Rori, L., & Dimitrakopoulou, D. (2021). ‘Social Media Help me Distinguish Between Truth and Lies’: News Consumption in the Polarised and Low-Trust Media Landscape of Greece. South European Society and Politics, 26(1), 109-132.
Khrushch, S., Chaikovska, O., Volynets, V., & Kushnarov, V. (2021). Virtual space of the library in the conditions of digital transformation. In ICERI2021 Proceedings, (pp. 6859-6866). IATED.
Lacka, E., Wong, T. C., & Haddoud, M. Y. (2021). Can digital technologies improve students' efficiency? Exploring the role of Virtual Learning Environment and Social Media use in Higher Education. Computers & Education, 163, 104099.
Nasrollahi, A., & Mohammadi, H. (2021). Policy making of new media in Iran: (Case study: Broadcasting Organization and National Center of Virtual Space), Visual and Audio Media, 16(42), 81-108. [in Persian]
Pahlavi, P. C. (2003). Cyber-Diplomacy: A New Strategy of Influence. Halifax, Nova Scotia.
Pakdel, H., Rasouli, M. R., Nasrollahi Kasmani, A., & Khani., M. Sh. (2019). Explaining the challenges of the broadcasting organization in the virtual space, communication and media, 3(7), 11-35. [in Persian]
Park, C. S., & Gil de Zúñiga, H. (2021). Learning about politics from mass media and social media: Moderating roles of press freedom and public service broadcasting in 11 countries. International Journal of Public Opinion Research, 33(2), 315-335.
Rabbani, J., & Mohammadi Mehr, Gh. (2016). Factors affecting audience size in television news programs, Social Sciences Quarterly, 8(13), 101-124. [in Persian]
Rastegar, A. A., Ebrahimi, S. A., Shafiei Nikabadi, M., & Kolahi, B. (2022) Intelligent human resources design: a structural approach to the digital transformation of knowledge-based companies, Journal of Government Management, 14 (2), 215-234. [in Persian]
Rezaeian Qiyebashi, A., & Bayati, L. (2017). The scenario of the presence and activity of radio and television in the virtual space in the horizon of 1407. Communication Research Quarterly, 25(4), 9-39. [in Persian]
Safiullah, M. D., Pathak, P., & Singh, S. (2022). The impact of social media and news media on political marketing: an empirical study of 2014 Indian General Election. International Journal of Business Excellence, 26(4), 536-550.
Salvatian, S., & Khoshbayan, A. (2017). The study of compiling the best guidelines for the provincial TV channels from the point of view of national media managers and media experts. Media Journal, 29(2) (Serial 111), 9-30. [in Persian]
Shamsaeinia, R., & Khosh Bayan, A. (2019). Designing a convergence model and the function of social media in television programming, New Media Studies, 6(22), 269-295. [in Persian]
Sharifi, S. M., Labbafi, S., Radmanesh, B., & Miyahi, R. (2018). Presenting the model of national media news management in virtual space with the approach of ideological communication, interdisciplinary studies of communication and media, 2(4), 11-30. [in Persian]
Tashakkori, M., Dadgaran, M., & Nasrollahi, A. (2021). The role and place of new communication technologies in making radio-television production processes agile (case study: Islamic Republic of Iran Broadcasting Organization), audio and visual media, 15(37), 163-196. [in Persian]
Vardarlier, P., & Ozsahin, M. (2021). Digital transformation of human resource management: Social media’s performance effect. International Journal of Innovation and Technology Management, 18(03), 2150005. | ||
|
آمار تعداد مشاهده مقاله: 498 تعداد دریافت فایل اصل مقاله: 496 |
||