Effects of Internal and External Organizational Factors on Innovation Adoption of Mobile Value Added Servic | ||
| مطالعات مدیریت کسب و کار هوشمند | ||
| Article 5, Volume 3, Issue 10, December 2015, Pages 59-77 PDF (400.21 K) | ||
| Authors | ||
| Mohammad Naghizadeh1; Mohammdreza Taghva2; Mehdi Salehi3 | ||
| 1Assistant Professor, Faculty of Management and Accounting, , Allameh Tabataba’i University Tehran, Iran .Corresponding author : mohamadnaghizadeh@yahoo.com | ||
| 2Associate Professor, Faculty of Management and Accounting, Allameh Tabataba’i University, Tehran, Iran | ||
| 3Master of Technology Management, University of Allameh Tabataba’i University | ||
| Abstract | ||
| Increasing mobile penetration rate in Iran up to 97% have provided potential opportunities to give various value-added services. The success of VAS companies is dependent on their innovations and customer adoption of these innovations. Thus, this research tries to identify and specify the effects of the factors inside and outside the firm on VAS innovation adoption by customers. Statistical population of this research includes mobile value-added services, which exist in the market more than one year. Accordingly, after doing exploratory studies and presenting the conceptual model, we analyzed the data extracted from 35 value-added services provided by different firms, and also we investigated the relations between the variables of this research by structured equation model. Finally, strong relation between the factors outside the firm and innovation adoption as well as medium relation between the factors inside the firms and innovation adoption was confirmed. In addition to presenting the results and outcomes of the research, we gave some suggestions to VAS managers and experts in Iran. | ||
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