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میرقدر, لیلا, باصولی, مهدی, جهانیان, منوچهر. (1404). طراحی و تبیین مدل ارتقاء حس بهزیستی گردشگر در موزه‌. سامانه مدیریت نشریات علمی, 20(71), 163-206. doi: 10.22054/tms.2025.84350.3038
لیلا میرقدر; مهدی باصولی; منوچهر جهانیان. "طراحی و تبیین مدل ارتقاء حس بهزیستی گردشگر در موزه‌". سامانه مدیریت نشریات علمی, 20, 71, 1404, 163-206. doi: 10.22054/tms.2025.84350.3038
میرقدر, لیلا, باصولی, مهدی, جهانیان, منوچهر. (1404). 'طراحی و تبیین مدل ارتقاء حس بهزیستی گردشگر در موزه‌', سامانه مدیریت نشریات علمی, 20(71), pp. 163-206. doi: 10.22054/tms.2025.84350.3038
میرقدر, لیلا, باصولی, مهدی, جهانیان, منوچهر. طراحی و تبیین مدل ارتقاء حس بهزیستی گردشگر در موزه‌. سامانه مدیریت نشریات علمی, 1404; 20(71): 163-206. doi: 10.22054/tms.2025.84350.3038

طراحی و تبیین مدل ارتقاء حس بهزیستی گردشگر در موزه‌

فصلنامه مطالعات مدیریت گردشگری
مقاله 5، دوره 20، شماره 71، مهر 1404، صفحه 163-206    اصل مقاله (1021.41 K)
نوع مقاله: مقاله پژوهشی
شناسه دیجیتال (DOI): 10.22054/tms.2025.84350.3038
نویسندگان
لیلا میرقدر1؛ مهدی باصولی* 2؛ منوچهر جهانیان3
1گروه مدیریت گردشگری، دانشکده گردشگری، دانشگاه علم و فرهنگ، تهرات، ایران
2عضو هیات علمی دانشگاه علم و هنر
3دانشکده گردشگری، دانشگاه علم و فرهنگ، تهران، ایران
چکیده
موزه‌ها که بخش مهمی از صنعت گردشگری محسوب می‌شوند، پتانسیل ایجاد و ارتقاء حس بهزیستی دیدارکننده خود را دارند. لذا هدف پژوهش حاضر، طراحی و تبیین مدل مفهومی ارتقاء حس بهزیستی گردشگر در موزه‌هاست. در همین راستا به دنبال شناسایی مؤلفه‌ها و عوامل اثرگذار بر ایجاد و ارتقاء حس بهزیستی گردشگر در جاذبه‌ای به نام موزه می‌باشد. بدین منظور برای جمع‌آوری داده‌ها، از مطالعات کتابخانه‌ای استفاده شد، همچنین با روش نمونه‌گیری گلوله برفی 14 نفر از متخصصان حوزه موزه و گردشگری و روانشناسی مورد مصاحبه نیمه ساختاریافته قرار گرفتند. داده‌های پژوهش در قالب روش کیفی تحلیل محتوا با رویکرد استقرایی و به کمک نرم افزار MaxQDA 2020 کدگذاری شدند. یافته‌ها حاکی از آن است که عوامل درون‌فردی، عوامل برون‌فردی، تجربه کلی با تمرکز بر تجربه شیفتگی و ذهن‌آگاهی اساسی-ترین مؤلفه‌ها و عوامل در شکل‌گیری مدل مفهومی ارتقاء حس بهزیستی گردشگر در جاذبه‌ای به نام موزه هستند.
کلیدواژه‌ها
بهزیستی گردشگر؛ تجربه شیفتگی؛ ذهن‌آگاهی؛ وفاداری؛ موزه
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