Norouzi, Reza, Rahimi, Meisam. (1404). Impoliteness Strategies Based on Culpeper’s (2011) Model: A Comprehensive Study on Gender Differences in Instagram’s broadcast pages Comments. سامانه مدیریت نشریات علمی, (), -. doi: 10.22054/ilt.2025.85005.909
Reza Norouzi; Meisam Rahimi. "Impoliteness Strategies Based on Culpeper’s (2011) Model: A Comprehensive Study on Gender Differences in Instagram’s broadcast pages Comments". سامانه مدیریت نشریات علمی, , , 1404, -. doi: 10.22054/ilt.2025.85005.909
Norouzi, Reza, Rahimi, Meisam. (1404). 'Impoliteness Strategies Based on Culpeper’s (2011) Model: A Comprehensive Study on Gender Differences in Instagram’s broadcast pages Comments', سامانه مدیریت نشریات علمی, (), pp. -. doi: 10.22054/ilt.2025.85005.909
Norouzi, Reza, Rahimi, Meisam. Impoliteness Strategies Based on Culpeper’s (2011) Model: A Comprehensive Study on Gender Differences in Instagram’s broadcast pages Comments. سامانه مدیریت نشریات علمی, 1404; (): -. doi: 10.22054/ilt.2025.85005.909
Impoliteness Strategies Based on Culpeper’s (2011) Model: A Comprehensive Study on Gender Differences in Instagram’s broadcast pages Comments
1M.A in Applied linguistics (TEFL), Center of English language , Isfahan University of Technology, Isfahan, Iran
2P.h.d in Applied linguistics (TEFL). Assistant Professor, Center of English language, Isfahan university of technology, Isfahan, Iran
چکیده
Abstract: Impoliteness has become a crucial aspect of digital communication, particularly on social media platforms such as Instagram. Despite the vast expansion of online discourse, research on gender-based differences in impoliteness strategies remains limited, especially in the context of English-language comments on Instagram’s broadcast pages. This study fills this gap by examining how male and female users employ impoliteness strategies and whether there is significant gender-based differences. The study analyzed a corpus of 520 comments (17,850 words) posted by 256 female and 264 male users on CNN, BBC, Fox News, and The New York Times Instagram pages between 2022 and 2025. Using Culpeper’s (2011) five impoliteness strategies—bald-on-record, positive impoliteness, negative impoliteness, sarcasm, and withholding politeness—comments were coded and analyzed. Statistical tests, including Chi-square analysis via SPSS, were conducted to determine the significance of gender differences. Results indicate that bald-on-record impoliteness was the most frequently used strategy (29.9%), while withholding politeness was the least frequent (11.81%). Although females slightly favored negative impoliteness (19.90%) over males (18.79%), overall gender differences in impoliteness strategy use were not statistically significant. These findings suggest that impoliteness on Instagram is influenced more by platform norms than by gender differences. The study highlights the importance of understanding impoliteness in digital spaces for language instructors, online communicators, and digital content developers. Future research should explore non-verbal cues, cultural differences, and the evolving nature of impoliteness strategies across multiple social media platforms to gain a more comprehensive understanding of gender and online discourse.