تاثیر کارکردهای درک شده بازی‌وارسازی بر رفتار شهروندی مصرف‌کننده: نقش میانجی مالکیت روانشناختی و نقش تعدیلگر شخصیت مصرف‌کننده

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References [In Persian]

1. Amiri, S. and Roshni, G. H. (2022). Investigating the effect of gamification on consumer purchasing behavior using artificial neural networks. Journal of Business Management, 14(4), 647-674. [In Persian]
2. Saadi, M., Bashkooh Ajirloo, M., & Akbari Arbatani, G. (2025). A Model for Social Gamification in Business Development. Intelligent Business Management Studies, 14(53), 33–75. [In Persian]

 

 

 

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‌ ‌استناد به این مقاله: ابراهیمی، سکینه.، عسگرنژاد نوری، باقر.، باقری قره‌بلاغ، هوشمند.، بشیر، خداپرستی رامین. (1404). تأثیر کارکردهای درک شده بازی‌وارسازی بر رفتار شهروندی مصرف‌کننده: نقش میانجی مالکیت روان‌شناختی و نقش تعدیل‌گر شخصیت مصرف‌کننده، مطالعات مدیریت کسب وکار هوشمند، 14(54)، 45-83. DOI: 10.22054/ims.2025.84026.2574

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