شناسایی شاخص های اثرگذار و اثرپذیر برندسازی استارت آپ های ورزشی با تاکید بر هوش مصنوعی با استفاده از تکنیک دیمیتل فازی

Bocken, N. & Snihur, Y. (2020). Lean startup and the business model: Experimenting for novelty and impact. Long Range Planning, 53(4), 1-30. https://doi.org/10.1016/j.lrp.2019.101953

Bodet, G. & Chanavat, N. (2010). Building global football brand equity. Asia Pacific Journal of Marketing and Logistics, 22(1), 55. https://doi.org/10.1108/13555851011013155

Bozorgkhou, H., keimasi, M., esfidani, M. and torkestani, M. (2019). Identifying and Prioritizing the Factors Affecting Iran's Nation Brand with the consumer's Cognitive behavior approach. Consumer Behavior Studies Journal, 5(2), 83-110. https://cbs.uok.ac.ir/article_60904.html?lang=en

Breitzman, A. & Thomas, P. (2015). The emerging Clusters model: A tool for identifying emerging technologies across multiple patent systems. Research Policy, 44(1), 195-205. https://doi.org/10.1016/j.respol.2014.06.006

Day, G.S. (2011). Closing the marketing capabilities gap. Journal of Marketing, 75(4). https://doi.org/10.1509/jmkg.75.4.183

Gholamian, J., Darabi, M., Mahmoudi, A. & Azizi, B. (2022). Analysis of effective drivers in the development of the sports industry using the futures research approach. Journal of Iran Futures Studies, 7(1), 303-325 [In Persian].  https://doi.org/10.30479/jfs.2022.16473.1346

Gholamian, J., Ramezanzade, M., Mahmoudi, A. & Azizi, B. (2023). Success in the process of sports businesses. Journal of Strategic Management Studies, 14(55), 191-208. [In Persian]. https://doi.org/10.22034/smsj.2022.159240

Jankovic, M., & Jaksic-Stojanovic, A. (2019). Challenges of sports branding. Sport Mont, 17(1), 75-78. https://doi.org/10.26773/smj.190213

Karinen, R. & Guston, D.H. (2009). Toward anticipatory governance: the experience with nanotechnology. Governing Future Technologies, 217-232, Springer. https://doi.org/10.1007/978-90-481-2834-1_12

Khosravipoor, Z., Reihani, M. & Taslimi, Z. (2021). Survey the financing of sports startups. Sport Management Studies, 13(69), 1-32. doi: 10.22089/smrj.2021.10184.3335 [In Persian]. https://smrj.ssrc.ac.ir/article_3420.html

Kim, D.H., Lee, H. & Kwak, J. (2017). Standards as a driving force that influences emerging technological trajectories in the converging world of the Internet and things: An investigation of the M2M/IoT patent network. Research Policy, 46(7), 1234-1254. https://doi.org/10.1016/j.respol.2017.05.008

Kunkel, T., Funk, D.C. & King, C. (2014). Developing a conceptual understanding of consumer-based league brand associations. Journal of Sport Management, 28, 49–67. https://doi.org/10.1123/jsm.2011-0153

Kwon, S., Liu, X., Porter, A.L. & Youtie, J. (2019). Research addressing emerging technological ideas has greater scientific impact. Research Policy, 48(9), 1-16. https://doi.org/10.1016/j.respol.2019.103834

Lee, Y., & Chun, H. (2017). Nation image and its dynamic changes in Wikipedia. Asia Pacific Journal of Innovation and Entrepreneurship, 11(1), 38–49. https://doi.org/10.1108/APJIE-04-2017-020

lle, F.R. & Chailan, C. (2011). Improving global competitiveness with branding strategy: Cases of Chinese and emerging countries' firms. Journal of Technology Management in China, 6(1), 84-96. https://doi.org/10.1108/17468771111105677

Malek Akhlagh, E., Benar, N., Abbasi Gorji, A., Saeidi, F. & Hedayatifar, S. (2022). Designing a model of international strategic branding of Iranian wrestling with an export and currency approach. Sport Management and Development, 11(2), 1–25. https://doi.org/10.22124/jsmd. 2021.17441.2394 [In Persian].

Mirzazadeh, Z. S. , kashtidar, M. and Rahmanpour, A. (2021). Identifying and Prioritizing Factors Influencing the Startups of Sport Science Students in Iran Using Analytical Network process (ANP). Applied Research of Sport Management, 9(4), 71-90. https://doi.org/10.30473/arsm.2021.7625

Nazari Torshizi, A., Talebpour, M. & Benesbordi, A. (2023). Analyzing the mental patterns of experts regarding the problems of the country's national sports brand. Sport Management Studies, 15(79), 185-208. https://doi.org/10.22089/smrj.2023.13226.3714

Nazari, R. and Ghavami, F. (2017). The effect of brand credit on brand alliance strategies in order to brand Strategic promotion: case study sepahan’s sport club. Applied Research of Sport Management, 6(1), 61-71. https://doi.org/20.1001.1.23455551.1396.6.1.6.8

Owen, R., Macnaghten, P. & Stilgoe, J. (2012). Responsible research and innovation: From science in society to science for society, with society. Science and Public Policy, 39(6), 751-760. https://doi.org/10.1093/scipol/scs093

Priyanka, R., Ravindran, K., Sankaranarayanan, B., & Ali, S. M. (2023). A fuzzy DEMATEL decision modeling framework for identifying key human resources challenges in start-up companies: Implications for sustainable development. Decision Analytics Journal, 6, 100192. https://doi.org/10.1016/j.dajour.2023.100192.

Roca, J.B., Vaishnav, P., Morgan, M.G., Mendonça, J. & Fuchs, E. (2017). When risks cannot be seen: Regulating uncertainty in emerging technologies. Research Policy, 46(7), 1215-1233. https://doi.org/10.1016/j.respol.2017.05.010

Srinivasan, R. (2008). Sources, characteristics and effects of emerging technologies: Research opportunities in innovation. Industrial Marketing Management, 37(6), 633-640. http://dx.doi.org/10.1016/j.indmarman.2007.12.003

Stilgoe, J., Owen, R. & Macnaghten, P. (2013). Developing a framework for responsible innovation. Research Policy, 42(9), 1568-1580. https://doi.org/10.1016/j.respol.2013.05.008

Svitlana Stadnyk, Daria Okun, Anastasia Bondar, & Natalia Sereda. (2023). Sports branding as an object of scientific analysis based on the study of publications in the international scientometric database Scopus. Slobozhanskyi Herald of Science and Sport, 27(2), 81–91. https://doi.org/10.15391/snsv.2023-2.004

Taghavi Rafsanjani, E., Hakakzadeh, M. & Manochehri Nejad, M. (2023). Background model of startup development in the country's sport. Sport Management Studies, 15(78), 47-76. https://doi.org/10.22089/smrj.2021.9059.3067

Taghavi Rafsanjani, E., Hakakzadeh, M. & Manouchehri Nejad, M. (2020). Presenting a localized model for developing the quality of startups in the country's sports in accordance with global standards. Journal of Standard and Quality Management, 10(2), 107–125. https://doi.org/10.22034/jsqm.2020.121768 [In Persian].

Wade, M. & Hulland, J. (2004). The resource-based view and information systems research: Review, extension, and suggestions for future research. MIS Quarterly, 28(1), 107-142. https://doi.org/10.2307/25148626