کاربردهای هوش مصنوعی در صنعت تبلیغات ایران، چالش ها و فرصت ها

References

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Lu, E.-C., & Yang, Y.-W. (2018). Mining mobile application usage pattern for demand prediction by considering spatial and temporal relations. GeoInformatica. https://doi.org/10.1007/s10707-018-0322-9

SILVA PERES, R., JIA, X., LEE, J., SUN, K., COLOMBO, A. W., & BARATA, J. (2020). Industrial Artificial Intelligence in Industry 4.0 -Systematic Review, Challenges and Outlook. IEEE Access. doi: 10.1109/ACCESS.2020.3042874

Biswal, B. K., Choudhary, S. L., Dixit, R. S., Srivastava, P., & Kumar, M. (2023). Exploring the Ethical Use of Artificial Intelligence in Marketing and Advertising. Journal of Informatics Education and Research. https://doi.org/10.52783/jier.v3i2.278

Gao, B., Wang, Y., Xie, H., Hu, Y., & Hu, Y. (2023). Artificial intelligence in advertising: advancements, challenges, and ethical considerations in targeting, personalization, content creation, and ad optimization. https://doi.org/10.1177/21582440231210759

Haleem, A., Javaid, M., Qadri, M. A., Singh, R. P., & Suman, R. (2022). Artificial intelligence (AI) applications for marketing: A literature-based study. International Journal of Intelligent Networks. https://doi.org/10.1016/j.ijin.2022.08.005

Huh, J., & C. Malthouse, E. (2020). Advancing Computational Advertising: Conceptualization of the Field and Future Directions. JOURNAL OF ADVERTISING. https://doi.org/10.1080/00913367.2020.1795759

huh, j., Nelson, M., & Russell, c. A. (2023). ChatGPT, AI Advertising, and Advertising Research and Education. Journal of Advertising. https://doi.org/10.1080/00913367.2023.2227013

Li, H. (2019). Special Section Introduction: Artificial Intelligence and Advertising. Journal of Advertising. https://doi.org/10.1080/00913367.2019.1654947

Qin, X., & Jiang, Z. (2019). The Impact of AI on the Advertising Process: The Chinese Experience. Journal of Advertising. https://doi.org/10.1080/00913367.2019.1652122

Ransbotham, S., Kiron, D., & Gerbert, P. (2017). Reshaping Business With Artificial Intelligence. MIT Sloan Management Review.

Richards, J., Daugherty, T., & Logan, K. (2009). ADVERTISING HISTORY. Sage Publications.

Rodgers, S. (2021). Themed Issue Introduction: Promises and Perils of Artificial Intelligence and Advertising. Journal of Advertising. https://doi.org/10.1080/00913367.2020.1868233

Roe, D. (2020). Retrieved from www.cmswire.com: https://www.cmswire.com/digital-workplace/6-issues-marketers-need-to-consider-for-successful-ai-implementations/

Yu, Y. (2022). The Role and Influence of Artificial Intelligence on Advertising Industry. Proceedings of the 2021 International Conference on Social Development and Media Communication. doi: 10.2991/assehr.k.220105.037

References (In Persian)

King, K. (2021). (A. Nikseresht, M. Raeisi, & M. Maschi, Trans.). Applications of artificial intelligence in marketing. Tehran: Moballeghan.

Sterne, J. (2020). (S. Tabatabaei Nasab & F. Rasti, Trans.). Artificial intelligence and its applications in marketing. Yazd: Yazd University.