Meta-Analysis of Factors Influencing Consumer Participation in Urban Transportation Platforms | ||
| رویکردهای نوین در بازاریابی | ||
| Articles in Press, Accepted Manuscript, Available Online from 21 December 2025 | ||
| Document Type: Original Article | ||
| DOI: 10.22054/natm.2025.88250.1033 | ||
| Authors | ||
| Zohreh Dehdashti Shahrokh1; Vahid Nasehifar1; Mahmod Mohammadian2; Ehsan Esmaeilzadeh* 3 | ||
| 1Full Prof., Department of Business Management, Faculty of Management and Accounting, Allameh Tabataba'i University, Tehran, Iran | ||
| 2Associate Prof., Department of Business Management, Faculty of Management and Accounting, Allameh Tabataba'i University, Tehran, Iran | ||
| 3PhD Candidate , Department of Business Management, Faculty of Management and Accounting, Allameh Tabataba'i University, Tehran, Iran | ||
| Abstract | ||
| The rapid expansion of urbanization and the growing demand for mobility services have accelerated the development of urban transportation platforms. Despite their potential benefits, consumer participation remains limited, highlighting the need to understand its key drivers. This study aimed to identify and synthesize the determinants of consumer participation in such platforms. A systematic review with meta-analysis was conducted through a comprehensive search of academic databases over the past two decades. From1204 retrieved articles, 42 quantitative studies met the inclusion criteria and were analyzed. Data on variables and their interrelationships were extracted and integrated through effect size estimation. The results showed that technological factors such as perceived usefulness and ease of use, environmental considerations, psychological elements including trust, perceived value, service quality, behavioral control, and expectation alignment, as well as social and economic factors like social value and financial benefits, play significant roles in shaping participation. Moreover, mediators such as attitude, perceived risk, and satisfaction were identified as critical in the decision-making process. Overall, consumer participation is driven by the interaction of these factors, leading to intentions and actual usage. | ||
| Keywords | ||
| Consumer behavior; consumer participation; sharing economy; ride-hailing platforms | ||
| References | ||
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