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ساعدی, عبدالله, حدادی, فاطمه, میر, سارا. (1405). اقتصاد توجه در عصر دیجیتال : نبرد برندها برای جذب مشتری در کسب و کارهای هوشمند. سامانه مدیریت نشریات علمی, (), -. doi: 10.22054/ims.2026.90917.2754
عبدالله ساعدی; فاطمه حدادی; سارا میر. "اقتصاد توجه در عصر دیجیتال : نبرد برندها برای جذب مشتری در کسب و کارهای هوشمند". سامانه مدیریت نشریات علمی, , , 1405, -. doi: 10.22054/ims.2026.90917.2754
ساعدی, عبدالله, حدادی, فاطمه, میر, سارا. (1405). 'اقتصاد توجه در عصر دیجیتال : نبرد برندها برای جذب مشتری در کسب و کارهای هوشمند', سامانه مدیریت نشریات علمی, (), pp. -. doi: 10.22054/ims.2026.90917.2754
ساعدی, عبدالله, حدادی, فاطمه, میر, سارا. اقتصاد توجه در عصر دیجیتال : نبرد برندها برای جذب مشتری در کسب و کارهای هوشمند. سامانه مدیریت نشریات علمی, 1405; (): -. doi: 10.22054/ims.2026.90917.2754

اقتصاد توجه در عصر دیجیتال : نبرد برندها برای جذب مشتری در کسب و کارهای هوشمند

مطالعات مدیریت کسب و کار هوشمند
مقالات آماده انتشار، پذیرفته شده، انتشار آنلاین از تاریخ 13 خرداد 1405    اصل مقاله (2.12 M)
نوع مقاله: مقاله پژوهشی
شناسه دیجیتال (DOI): 10.22054/ims.2026.90917.2754
نویسندگان
عبدالله ساعدی* 1؛ فاطمه حدادی2؛ سارا میر2
1استادیار گروه مدیریت ، دانشکده اقتصاد و مدیریت، دانشگاه لرستان، خرم آباد، ایران
2دانشجوی کارشناسی ارشد، دانشکده مدیریت و اقتصاد، دانشگاه لرستان، خرم آباد، ایران
چکیده
اقتصاد توجه چارچوبی تحلیلی است که توجه انسان را به‌عنوان منبعی کمیاب و محدود در نظر می‌گیرد و بررسی می‌کند که چگونه کسب و کارها برای جذب، تخصیص و بهره‌برداری از این منبع در عصر فناوری، رقابت می‌کنند. پژوهش حاضر با هدف اقتصاد توجه در عصر دیجیتال: نبرد برندها برای جذب مشتری در کسب و کارهای هوشمند انجام پذیرفت. جامعه آماری پژوهش اساتید و مدیران کسب و کارهای هوشمند می‌باشند که با استفاده از روش نمونه‌گیری هدفمند 22 نفر انتخاب شدند. ابزار گردآوری اطلاعات در بخش کیفی مصاحبه که روایی و پایایی آن با استفاده از روایی محتوایی و روش پایایی سنجی درون کدگذار و برون کدگذار انجام شد. در بخش کمی، ابزار گردآوری داده‌ها، پرسشنامه بود که روایی وپایایی آن روایی محتوایی و پایایی باز آزمون، تائید شد. لازم به ذکر است که داده‌های کیفی با استفاده از نرم‌افزار مکس کیو دی و روش تحلیل محتوا مورد بررسی و همچنین داده‌های کمی با روش نقشه شناختی فازی مورد تحلیل قرار گرفت. یافته ها حکایت از آن دارد که بهینه سازی موتورهای جستجو، داستان سرایی برند،، اصالت سازی برند، همکاری با اینفلوئنسرها، الگوریتم های هدف گیری تبلیغات و بازی وارسازی به ترتیب مهمترین عوامل موثر اقتصاد توجه در کسب وکارهای هوشمند می باشند.
کلیدواژه‌ها
اقتصاد توجه؛ نبرد برندها؛ داستان سرایی برند؛ مهندسی هوشمندانه توجه؛ کسب وکارهای هوشمند
مراجع
  1. تقوی فرد، محمد تقی، حنفی زداده، پیام، مهری، سعیده و رئیسی وانانی، ایمان (1404). تغییر مدل کسب وکار استارتاپ ها از طریق رویکرد مبتنی بر الگو مدل کسب و کار، مطالعات مدیریت کسب و کار هوشمند، 13)52(و 231-270. DOI: 10.22054/ims.2025.83760.2562
  2. روشندل اربطانی، طاهر، ساروخانی، باقر و محمدپور، علیرضا. (1401). پیشایندهای جذب توجه کاربران در اقتصاد توجه (مورد مطالعه: شبکه اجتماعی اینستاگرام). مطالعات و تحقیقات اجتماعی در ایران، 11(1)، 143-166. Doi: 10.22059/JISR.2022.308945.1111
 

References

  1. Aridor, G (2025). Measuring Substitution Patterns in the Attention Economy: An Experimental Approach, The RAND Journal of Economics, 56(3), 302-324. https://doi.org/10.1111/1756-2171.70001.
  2. Bhargava, V. R., & Velasquez, M. (2021). Ethics of the attention economy: The problem of social media addiction. Business Ethics Quarterly, 31(3), 321–359. https://doi.org/10.1017/beq.2020.32.
  3. Bocken, N. M., De Pauw, I., Bakker, C. & van der Grinten, B. (2016). Product design and business model strategies for a circular economy. Journal of Industrial and Production  Engineering, 33(5), 308-320. https://doi.org/10.1080/21681015.2016.1172124.
  4. Brick, D. J., & Thomas, V. L. (2024). (In)attention to attractive brand alternatives. Marketing Letters, 36(3), 313–325. https://doi.org/10.1007/s11002-024-09752-4
  5. Brynjolfsson, E., Kim, S.T & Oh, J (2023). The Attention Economy: Measuring the Value of Free Goods on the Internet, Information Systems Research, 35(3), 917-936. https://doi.org/10.1287/isre.2021.0153.
  6. Ciampaglia, G., Flammini, A & Menczer, F (2015). The production of information in the attention economy, INFORMATION TECHNOLOGY COMPLEX NETWORKS, 5, 1-6. DOI: 10.1038/srep09452.
  7. Czaja, M., Dzik-Walcza, A., Kopczewsk, T & Urban, B (2024). The Attention Economy: How Social Media Influencers Are Redefining Marketing Engagement, 1-19. doi: 10.20944/preprints202408.1443.v1.
  8. Doyle, W (2019). Brand Communication and the Attention Economy, Communication in the Era of Attention Scarcity, 14(3), 49-61. https://doi.org/10.1007/978-3-030-20918-6_5.
  9. Goldfarb, A., & Tucker, C. (2019). Digital economics. Journal of Economic Literature, 57(1), 3–43. https://doi.org/10.1257/jel.20171452
  10. Heitmayer, M. (2025). The second wave of attention economics: Attention as a universal symbolic currency on social media and beyond. Interacting with Computers, 37(1), 18–29. https://doi.org/10.1093/iwc/iwae035.
  11. Hyland, K. (2023). Academic publishing and the attention economy. Journal of English for Academic Purposes, 64, 101253. https://doi.org/10.1016/j.jeap.2023.101253.
  12. Ilyina, A. (2025). Media advertising as human capital: the attention economy and its challenges. International Science Journal of Management, Economics & Finance, 4(5), 96-109. https://doi.org/10.46299/j.isjmef.20250405.06
  13. Li, T., Wang, S., Zhou, D., & Razzaq, A. (2025). Consumer attention and market concentration in e-commerce: An agent-based perspective. Journal of Economic Interaction and Coordination. 20(1), 959–985. https://doi.org/10.1007/s11403-025-00443-5.
  14. Liang, M (2021). The end of social media? How data attraction model in the algorithmic media reshapes the attention economy, Media, Culture & Society, 44(6), https://doi.org/10.1177/01634437221077168.
  15. Mariani, I (2025). Regulating the Attention Economy: The Possibilities and Limits of Antitrust, Politics & Society, 17(3), 76-92. https://doi.org/10.1177/00323292251375901.
  16. Marković, S., Popović, G., & Andjelković, L. (2024). Mastering the Attention Economy: Strategies for Competing on Digital Platforms. Fusion of Multidisciplinary Research, 5(1), 569–590, https://doi.org/10.63995/PGJE3232
  17. Marshall, D (2021). The commodified celebrity-self: industrialized agency and the contemporary attention economy, Popular Communication The International Journal of Media and Culture, 19(3), 164-177. https://doi.org/10.1080/15405702.2021.1923718.
  18. Marwick, A. E. (2015). Instafame: Luxury selfies in the attention economy. Public culture, 27(1 (75)), 137-160. doi 10.1215/08992363-2798379.
  19. Nixon, B (2017). The business of news in the attention economy: Audience labor and MediaNews Group’s efforts to capitalize on news consumption, Journalism, 21(1). https://doi.org/10.1177/1464884917719145.
  20. Pendergrass, W., Johnson, M., Bacarella, R & Pendergrass, P (2025). A strategic cycle of slop: Understanding the commodification of AI feculence and its place in the attention economy, 26(4), 417-432. DOI: https://doi.org/10.48009/4_iis_2025_134.
  21. Petersen, M (2025). University digital media co-occurrence networks reveal structure and dynamics of brand visibility in the attention economy, HUMANITIES AND SOCIAL SCIENCES COMMUNICATIONS. 12(1), 1-13. https://doi.org/10.1057/s41599-025-04419-5.
  22. Simon, H.A. (1971). Designing organizations for an information-rich world. In Martin Greenberger (ed.), Computers, Communication, and the Public Interest. Baltimore, MD: The Johns Hopkins Press, 37-72.
  23. Smith, A.N & Fischer, E. (2021).Pay attention, please! Person brand building in organized online attention economies. of the Acad. Mark. Sci. 49, 258–279. https://doi.org/10.1007/s11747-020-00736-0
  24. Törnberg, P (2025). Social Media Imaginaries and the City: How the Attention Economy Is Reshaping Urban Built Environments, Social Media + Society, 7(1), 38- 52. https://doi.org/10.1177/20563051251323389.
  25. White, D.J. (2024). Paying attention to attention: psychological realism and the attention economy. Synthese 203(43), 1-14. https://doi.org/10.1007/s11229-023-04460-4.
  26. Wu, F., & Huberman, B. A. (2007). Novelty and collective attention. Proceedings of the National Academy of Sciences, 104(45), 17599–17601. https://doi.org/10.1073/pnas.0704916104.
 

References [In Persian]

  1. Taghavi Fard, M. T., Hanafi Zadadeh, P, Mehri, S., & Raisi Vanani, (2025). Changing the Business Model of Startups through a Business Model Model-Based Approach, Business Intelligence Management Studies, 13(52), 231-270. DOI: 10.22054/ims.2025.83760.2562.
  2. Roshandel Arbatani, T., Sarukhani, B., & Mohammadpour, A. (2023). Antecedents of Attracting Users' Attention in the Attention Economy (Case Study: Instagram Social Network). Social Studies and Research in Iran, 11(1), 143-166. Doi: 10.22059/JISR.2022.308945.1111
 

 

  1. تقوی فرد، محمد تقی، حنفی زداده، پیام، مهری، سعیده و رئیسی وانانی، ایمان (1404). تغییر مدل کسب وکار استارتاپ ها از طریق رویکرد مبتنی بر الگو مدل کسب و کار، مطالعات مدیریت کسب و کار هوشمند، 13)52(و 231-270. DOI: 10.22054/ims.2025.83760.2562
  2. روشندل اربطانی، طاهر، ساروخانی، باقر و محمدپور، علیرضا. (1401). پیشایندهای جذب توجه کاربران در اقتصاد توجه (مورد مطالعه: شبکه اجتماعی اینستاگرام). مطالعات و تحقیقات اجتماعی در ایران، 11(1)، 143-166. Doi: 10.22059/JISR.2022.308945.1111
 

References

  1. Aridor, G (2025). Measuring Substitution Patterns in the Attention Economy: An Experimental Approach, The RAND Journal of Economics, 56(3), 302-324. https://doi.org/10.1111/1756-2171.70001.
  2. Bhargava, V. R., & Velasquez, M. (2021). Ethics of the attention economy: The problem of social media addiction. Business Ethics Quarterly, 31(3), 321–359. https://doi.org/10.1017/beq.2020.32.
  3. Bocken, N. M., De Pauw, I., Bakker, C. & van der Grinten, B. (2016). Product design and business model strategies for a circular economy. Journal of Industrial and Production  Engineering, 33(5), 308-320. https://doi.org/10.1080/21681015.2016.1172124.
  4. Brick, D. J., & Thomas, V. L. (2024). (In)attention to attractive brand alternatives. Marketing Letters, 36(3), 313–325. https://doi.org/10.1007/s11002-024-09752-4
  5. Brynjolfsson, E., Kim, S.T & Oh, J (2023). The Attention Economy: Measuring the Value of Free Goods on the Internet, Information Systems Research, 35(3), 917-936. https://doi.org/10.1287/isre.2021.0153.
  6. Ciampaglia, G., Flammini, A & Menczer, F (2015). The production of information in the attention economy, INFORMATION TECHNOLOGY COMPLEX NETWORKS, 5, 1-6. DOI: 10.1038/srep09452.
  7. Czaja, M., Dzik-Walcza, A., Kopczewsk, T & Urban, B (2024). The Attention Economy: How Social Media Influencers Are Redefining Marketing Engagement, 1-19. doi: 10.20944/preprints202408.1443.v1.
  8. Doyle, W (2019). Brand Communication and the Attention Economy, Communication in the Era of Attention Scarcity, 14(3), 49-61. https://doi.org/10.1007/978-3-030-20918-6_5.
  9. Goldfarb, A., & Tucker, C. (2019). Digital economics. Journal of Economic Literature, 57(1), 3–43. https://doi.org/10.1257/jel.20171452
  10. Heitmayer, M. (2025). The second wave of attention economics: Attention as a universal symbolic currency on social media and beyond. Interacting with Computers, 37(1), 18–29. https://doi.org/10.1093/iwc/iwae035.
  11. Hyland, K. (2023). Academic publishing and the attention economy. Journal of English for Academic Purposes, 64, 101253. https://doi.org/10.1016/j.jeap.2023.101253.
  12. Ilyina, A. (2025). Media advertising as human capital: the attention economy and its challenges. International Science Journal of Management, Economics & Finance, 4(5), 96-109. https://doi.org/10.46299/j.isjmef.20250405.06
  13. Li, T., Wang, S., Zhou, D., & Razzaq, A. (2025). Consumer attention and market concentration in e-commerce: An agent-based perspective. Journal of Economic Interaction and Coordination. 20(1), 959–985. https://doi.org/10.1007/s11403-025-00443-5.
  14. Liang, M (2021). The end of social media? How data attraction model in the algorithmic media reshapes the attention economy, Media, Culture & Society, 44(6), https://doi.org/10.1177/01634437221077168.
  15. Mariani, I (2025). Regulating the Attention Economy: The Possibilities and Limits of Antitrust, Politics & Society, 17(3), 76-92. https://doi.org/10.1177/00323292251375901.
  16. Marković, S., Popović, G., & Andjelković, L. (2024). Mastering the Attention Economy: Strategies for Competing on Digital Platforms. Fusion of Multidisciplinary Research, 5(1), 569–590, https://doi.org/10.63995/PGJE3232
  17. Marshall, D (2021). The commodified celebrity-self: industrialized agency and the contemporary attention economy, Popular Communication The International Journal of Media and Culture, 19(3), 164-177. https://doi.org/10.1080/15405702.2021.1923718.
  18. Marwick, A. E. (2015). Instafame: Luxury selfies in the attention economy. Public culture, 27(1 (75)), 137-160. doi 10.1215/08992363-2798379.
  19. Nixon, B (2017). The business of news in the attention economy: Audience labor and MediaNews Group’s efforts to capitalize on news consumption, Journalism, 21(1). https://doi.org/10.1177/1464884917719145.
  20. Pendergrass, W., Johnson, M., Bacarella, R & Pendergrass, P (2025). A strategic cycle of slop: Understanding the commodification of AI feculence and its place in the attention economy, 26(4), 417-432. DOI: https://doi.org/10.48009/4_iis_2025_134.
  21. Petersen, M (2025). University digital media co-occurrence networks reveal structure and dynamics of brand visibility in the attention economy, HUMANITIES AND SOCIAL SCIENCES COMMUNICATIONS. 12(1), 1-13. https://doi.org/10.1057/s41599-025-04419-5.
  22. Simon, H.A. (1971). Designing organizations for an information-rich world. In Martin Greenberger (ed.), Computers, Communication, and the Public Interest. Baltimore, MD: The Johns Hopkins Press, 37-72.
  23. Smith, A.N & Fischer, E. (2021).Pay attention, please! Person brand building in organized online attention economies. of the Acad. Mark. Sci. 49, 258–279. https://doi.org/10.1007/s11747-020-00736-0
  24. Törnberg, P (2025). Social Media Imaginaries and the City: How the Attention Economy Is Reshaping Urban Built Environments, Social Media + Society, 7(1), 38- 52. https://doi.org/10.1177/20563051251323389.
  25. White, D.J. (2024). Paying attention to attention: psychological realism and the attention economy. Synthese 203(43), 1-14. https://doi.org/10.1007/s11229-023-04460-4.
  26. Wu, F., & Huberman, B. A. (2007). Novelty and collective attention. Proceedings of the National Academy of Sciences, 104(45), 17599–17601. https://doi.org/10.1073/pnas.0704916104.
 

References [In Persian]

  1. Taghavi Fard, M. T., Hanafi Zadadeh, P, Mehri, S., & Raisi Vanani, (2025). Changing the Business Model of Startups through a Business Model Model-Based Approach, Business Intelligence Management Studies, 13(52), 231-270. DOI: 10.22054/ims.2025.83760.2562.
  2. Roshandel Arbatani, T., Sarukhani, B., & Mohammadpour, A. (2023). Antecedents of Attracting Users' Attention in the Attention Economy (Case Study: Instagram Social Network). Social Studies and Research in Iran, 11(1), 143-166. Doi: 10.22059/JISR.2022.308945.1111
 

 

 

 

v

  1. تقوی فرد، محمد تقی، حنفی زداده، پیام، مهری، سعیده و رئیسی وانانی، ایمان (1404). تغییر مدل کسب وکار استارتاپ ها از طریق رویکرد مبتنی بر الگو مدل کسب و کار، مطالعات مدیریت کسب و کار هوشمند، 13)52(و 231-270. DOI: 10.22054/ims.2025.83760.2562
  2. روشندل اربطانی، طاهر، ساروخانی، باقر و محمدپور، علیرضا. (1401). پیشایندهای جذب توجه کاربران در اقتصاد توجه (مورد مطالعه: شبکه اجتماعی اینستاگرام). مطالعات و تحقیقات اجتماعی در ایران، 11(1)، 143-166. Doi: 10.22059/JISR.2022.308945.1111
 

References

  1. Aridor, G (2025). Measuring Substitution Patterns in the Attention Economy: An Experimental Approach, The RAND Journal of Economics, 56(3), 302-324. https://doi.org/10.1111/1756-2171.70001.
  2. Bhargava, V. R., & Velasquez, M. (2021). Ethics of the attention economy: The problem of social media addiction. Business Ethics Quarterly, 31(3), 321–359. https://doi.org/10.1017/beq.2020.32.
  3. Bocken, N. M., De Pauw, I., Bakker, C. & van der Grinten, B. (2016). Product design and business model strategies for a circular economy. Journal of Industrial and Production  Engineering, 33(5), 308-320. https://doi.org/10.1080/21681015.2016.1172124.
  4. Brick, D. J., & Thomas, V. L. (2024). (In)attention to attractive brand alternatives. Marketing Letters, 36(3), 313–325. https://doi.org/10.1007/s11002-024-09752-4
  5. Brynjolfsson, E., Kim, S.T & Oh, J (2023). The Attention Economy: Measuring the Value of Free Goods on the Internet, Information Systems Research, 35(3), 917-936. https://doi.org/10.1287/isre.2021.0153.
  6. Ciampaglia, G., Flammini, A & Menczer, F (2015). The production of information in the attention economy, INFORMATION TECHNOLOGY COMPLEX NETWORKS, 5, 1-6. DOI: 10.1038/srep09452.
  7. Czaja, M., Dzik-Walcza, A., Kopczewsk, T & Urban, B (2024). The Attention Economy: How Social Media Influencers Are Redefining Marketing Engagement, 1-19. doi: 10.20944/preprints202408.1443.v1.
  8. Doyle, W (2019). Brand Communication and the Attention Economy, Communication in the Era of Attention Scarcity, 14(3), 49-61. https://doi.org/10.1007/978-3-030-20918-6_5.
  9. Goldfarb, A., & Tucker, C. (2019). Digital economics. Journal of Economic Literature, 57(1), 3–43. https://doi.org/10.1257/jel.20171452
  10. Heitmayer, M. (2025). The second wave of attention economics: Attention as a universal symbolic currency on social media and beyond. Interacting with Computers, 37(1), 18–29. https://doi.org/10.1093/iwc/iwae035.
  11. Hyland, K. (2023). Academic publishing and the attention economy. Journal of English for Academic Purposes, 64, 101253. https://doi.org/10.1016/j.jeap.2023.101253.
  12. Ilyina, A. (2025). Media advertising as human capital: the attention economy and its challenges. International Science Journal of Management, Economics & Finance, 4(5), 96-109. https://doi.org/10.46299/j.isjmef.20250405.06
  13. Li, T., Wang, S., Zhou, D., & Razzaq, A. (2025). Consumer attention and market concentration in e-commerce: An agent-based perspective. Journal of Economic Interaction and Coordination. 20(1), 959–985. https://doi.org/10.1007/s11403-025-00443-5.
  14. Liang, M (2021). The end of social media? How data attraction model in the algorithmic media reshapes the attention economy, Media, Culture & Society, 44(6), https://doi.org/10.1177/01634437221077168.
  15. Mariani, I (2025). Regulating the Attention Economy: The Possibilities and Limits of Antitrust, Politics & Society, 17(3), 76-92. https://doi.org/10.1177/00323292251375901.
  16. Marković, S., Popović, G., & Andjelković, L. (2024). Mastering the Attention Economy: Strategies for Competing on Digital Platforms. Fusion of Multidisciplinary Research, 5(1), 569–590, https://doi.org/10.63995/PGJE3232
  17. Marshall, D (2021). The commodified celebrity-self: industrialized agency and the contemporary attention economy, Popular Communication The International Journal of Media and Culture, 19(3), 164-177. https://doi.org/10.1080/15405702.2021.1923718.
  18. Marwick, A. E. (2015). Instafame: Luxury selfies in the attention economy. Public culture, 27(1 (75)), 137-160. doi 10.1215/08992363-2798379.
  19. Nixon, B (2017). The business of news in the attention economy: Audience labor and MediaNews Group’s efforts to capitalize on news consumption, Journalism, 21(1). https://doi.org/10.1177/1464884917719145.
  20. Pendergrass, W., Johnson, M., Bacarella, R & Pendergrass, P (2025). A strategic cycle of slop: Understanding the commodification of AI feculence and its place in the attention economy, 26(4), 417-432. DOI: https://doi.org/10.48009/4_iis_2025_134.
  21. Petersen, M (2025). University digital media co-occurrence networks reveal structure and dynamics of brand visibility in the attention economy, HUMANITIES AND SOCIAL SCIENCES COMMUNICATIONS. 12(1), 1-13. https://doi.org/10.1057/s41599-025-04419-5.
  22. Simon, H.A. (1971). Designing organizations for an information-rich world. In Martin Greenberger (ed.), Computers, Communication, and the Public Interest. Baltimore, MD: The Johns Hopkins Press, 37-72.
  23. Smith, A.N & Fischer, E. (2021).Pay attention, please! Person brand building in organized online attention economies. of the Acad. Mark. Sci. 49, 258–279. https://doi.org/10.1007/s11747-020-00736-0
  24. Törnberg, P (2025). Social Media Imaginaries and the City: How the Attention Economy Is Reshaping Urban Built Environments, Social Media + Society, 7(1), 38- 52. https://doi.org/10.1177/20563051251323389.
  25. White, D.J. (2024). Paying attention to attention: psychological realism and the attention economy. Synthese 203(43), 1-14. https://doi.org/10.1007/s11229-023-04460-4.
  26. Wu, F., & Huberman, B. A. (2007). Novelty and collective attention. Proceedings of the National Academy of Sciences, 104(45), 17599–17601. https://doi.org/10.1073/pnas.0704916104.
 

References [In Persian]

  1. Taghavi Fard, M. T., Hanafi Zadadeh, P, Mehri, S., & Raisi Vanani, (2025). Changing the Business Model of Startups through a Business Model Model-Based Approach, Business Intelligence Management Studies, 13(52), 231-270. DOI: 10.22054/ims.2025.83760.2562.
  2. Roshandel Arbatani, T., Sarukhani, B., & Mohammadpour, A. (2023). Antecedents of Attracting Users' Attention in the Attention Economy (Case Study: Instagram Social Network). Social Studies and Research in Iran, 11(1), 143-166. Doi: 10.22059/JISR.2022.308945.1111
 

 

 

 

  1. تقوی فرد، محمد تقی، حنفی زداده، پیام، مهری، سعیده و رئیسی وانانی، ایمان (1404). تغییر مدل کسب وکار استارتاپ ها از طریق رویکرد مبتنی بر الگو مدل کسب و کار، مطالعات مدیریت کسب و کار هوشمند، 13)52(و 231-270. DOI: 10.22054/ims.2025.83760.2562
  2. روشندل اربطانی، طاهر، ساروخانی، باقر و محمدپور، علیرضا. (1401). پیشایندهای جذب توجه کاربران در اقتصاد توجه (مورد مطالعه: شبکه اجتماعی اینستاگرام). مطالعات و تحقیقات اجتماعی در ایران، 11(1)، 143-166. Doi: 10.22059/JISR.2022.308945.1111
 

References

  1. Aridor, G (2025). Measuring Substitution Patterns in the Attention Economy: An Experimental Approach, The RAND Journal of Economics, 56(3), 302-324. https://doi.org/10.1111/1756-2171.70001.
  2. Bhargava, V. R., & Velasquez, M. (2021). Ethics of the attention economy: The problem of social media addiction. Business Ethics Quarterly, 31(3), 321–359. https://doi.org/10.1017/beq.2020.32.
  3. Bocken, N. M., De Pauw, I., Bakker, C. & van der Grinten, B. (2016). Product design and business model strategies for a circular economy. Journal of Industrial and Production  Engineering, 33(5), 308-320. https://doi.org/10.1080/21681015.2016.1172124.
  4. Brick, D. J., & Thomas, V. L. (2024). (In)attention to attractive brand alternatives. Marketing Letters, 36(3), 313–325. https://doi.org/10.1007/s11002-024-09752-4
  5. Brynjolfsson, E., Kim, S.T & Oh, J (2023). The Attention Economy: Measuring the Value of Free Goods on the Internet, Information Systems Research, 35(3), 917-936. https://doi.org/10.1287/isre.2021.0153.
  6. Ciampaglia, G., Flammini, A & Menczer, F (2015). The production of information in the attention economy, INFORMATION TECHNOLOGY COMPLEX NETWORKS, 5, 1-6. DOI: 10.1038/srep09452.
  7. Czaja, M., Dzik-Walcza, A., Kopczewsk, T & Urban, B (2024). The Attention Economy: How Social Media Influencers Are Redefining Marketing Engagement, 1-19. doi: 10.20944/preprints202408.1443.v1.
  8. Doyle, W (2019). Brand Communication and the Attention Economy, Communication in the Era of Attention Scarcity, 14(3), 49-61. https://doi.org/10.1007/978-3-030-20918-6_5.
  9. Goldfarb, A., & Tucker, C. (2019). Digital economics. Journal of Economic Literature, 57(1), 3–43. https://doi.org/10.1257/jel.20171452
  10. Heitmayer, M. (2025). The second wave of attention economics: Attention as a universal symbolic currency on social media and beyond. Interacting with Computers, 37(1), 18–29. https://doi.org/10.1093/iwc/iwae035.
  11. Hyland, K. (2023). Academic publishing and the attention economy. Journal of English for Academic Purposes, 64, 101253. https://doi.org/10.1016/j.jeap.2023.101253.
  12. Ilyina, A. (2025). Media advertising as human capital: the attention economy and its challenges. International Science Journal of Management, Economics & Finance, 4(5), 96-109. https://doi.org/10.46299/j.isjmef.20250405.06
  13. Li, T., Wang, S., Zhou, D., & Razzaq, A. (2025). Consumer attention and market concentration in e-commerce: An agent-based perspective. Journal of Economic Interaction and Coordination. 20(1), 959–985. https://doi.org/10.1007/s11403-025-00443-5.
  14. Liang, M (2021). The end of social media? How data attraction model in the algorithmic media reshapes the attention economy, Media, Culture & Society, 44(6), https://doi.org/10.1177/01634437221077168.
  15. Mariani, I (2025). Regulating the Attention Economy: The Possibilities and Limits of Antitrust, Politics & Society, 17(3), 76-92. https://doi.org/10.1177/00323292251375901.
  16. Marković, S., Popović, G., & Andjelković, L. (2024). Mastering the Attention Economy: Strategies for Competing on Digital Platforms. Fusion of Multidisciplinary Research, 5(1), 569–590, https://doi.org/10.63995/PGJE3232
  17. Marshall, D (2021). The commodified celebrity-self: industrialized agency and the contemporary attention economy, Popular Communication The International Journal of Media and Culture, 19(3), 164-177. https://doi.org/10.1080/15405702.2021.1923718.
  18. Marwick, A. E. (2015). Instafame: Luxury selfies in the attention economy. Public culture, 27(1 (75)), 137-160. doi 10.1215/08992363-2798379.
  19. Nixon, B (2017). The business of news in the attention economy: Audience labor and MediaNews Group’s efforts to capitalize on news consumption, Journalism, 21(1). https://doi.org/10.1177/1464884917719145.
  20. Pendergrass, W., Johnson, M., Bacarella, R & Pendergrass, P (2025). A strategic cycle of slop: Understanding the commodification of AI feculence and its place in the attention economy, 26(4), 417-432. DOI: https://doi.org/10.48009/4_iis_2025_134.
  21. Petersen, M (2025). University digital media co-occurrence networks reveal structure and dynamics of brand visibility in the attention economy, HUMANITIES AND SOCIAL SCIENCES COMMUNICATIONS. 12(1), 1-13. https://doi.org/10.1057/s41599-025-04419-5.
  22. Simon, H.A. (1971). Designing organizations for an information-rich world. In Martin Greenberger (ed.), Computers, Communication, and the Public Interest. Baltimore, MD: The Johns Hopkins Press, 37-72.
  23. Smith, A.N & Fischer, E. (2021).Pay attention, please! Person brand building in organized online attention economies. of the Acad. Mark. Sci. 49, 258–279. https://doi.org/10.1007/s11747-020-00736-0
  24. Törnberg, P (2025). Social Media Imaginaries and the City: How the Attention Economy Is Reshaping Urban Built Environments, Social Media + Society, 7(1), 38- 52. https://doi.org/10.1177/20563051251323389.
  25. White, D.J. (2024). Paying attention to attention: psychological realism and the attention economy. Synthese 203(43), 1-14. https://doi.org/10.1007/s11229-023-04460-4.
  26. Wu, F., & Huberman, B. A. (2007). Novelty and collective attention. Proceedings of the National Academy of Sciences, 104(45), 17599–17601. https://doi.org/10.1073/pnas.0704916104.
 

References [In Persian]

  1. Taghavi Fard, M. T., Hanafi Zadadeh, P, Mehri, S., & Raisi Vanani, (2025). Changing the Business Model of Startups through a Business Model Model-Based Approach, Business Intelligence Management Studies, 13(52), 231-270. DOI: 10.22054/ims.2025.83760.2562.
  2. Roshandel Arbatani, T., Sarukhani, B., & Mohammadpour, A. (2023). Antecedents of Attracting Users' Attention in the Attention Economy (Case Study: Instagram Social Network). Social Studies and Research in Iran, 11(1), 143-166. Doi: 10.22059/JISR.2022.308945.1111
 

 

 

 

  1. تقوی فرد، محمد تقی، حنفی زداده، پیام، مهری، سعیده و رئیسی وانانی، ایمان (1404). تغییر مدل کسب وکار استارتاپ ها از طریق رویکرد مبتنی بر الگو مدل کسب و کار، مطالعات مدیریت کسب و کار هوشمند، 13)52(و 231-270. DOI: 10.22054/ims.2025.83760.2562
  2. روشندل اربطانی، طاهر، ساروخانی، باقر و محمدپور، علیرضا. (1401). پیشایندهای جذب توجه کاربران در اقتصاد توجه (مورد مطالعه: شبکه اجتماعی اینستاگرام). مطالعات و تحقیقات اجتماعی در ایران، 11(1)، 143-166. Doi: 10.22059/JISR.2022.308945.1111
 

References

  1. Aridor, G (2025). Measuring Substitution Patterns in the Attention Economy: An Experimental Approach, The RAND Journal of Economics, 56(3), 302-324. https://doi.org/10.1111/1756-2171.70001.
  2. Bhargava, V. R., & Velasquez, M. (2021). Ethics of the attention economy: The problem of social media addiction. Business Ethics Quarterly, 31(3), 321–359. https://doi.org/10.1017/beq.2020.32.
  3. Bocken, N. M., De Pauw, I., Bakker, C. & van der Grinten, B. (2016). Product design and business model strategies for a circular economy. Journal of Industrial and Production  Engineering, 33(5), 308-320. https://doi.org/10.1080/21681015.2016.1172124.
  4. Brick, D. J., & Thomas, V. L. (2024). (In)attention to attractive brand alternatives. Marketing Letters, 36(3), 313–325. https://doi.org/10.1007/s11002-024-09752-4
  5. Brynjolfsson, E., Kim, S.T & Oh, J (2023). The Attention Economy: Measuring the Value of Free Goods on the Internet, Information Systems Research, 35(3), 917-936. https://doi.org/10.1287/isre.2021.0153.
  6. Ciampaglia, G., Flammini, A & Menczer, F (2015). The production of information in the attention economy, INFORMATION TECHNOLOGY COMPLEX NETWORKS, 5, 1-6. DOI: 10.1038/srep09452.
  7. Czaja, M., Dzik-Walcza, A., Kopczewsk, T & Urban, B (2024). The Attention Economy: How Social Media Influencers Are Redefining Marketing Engagement, 1-19. doi: 10.20944/preprints202408.1443.v1.
  8. Doyle, W (2019). Brand Communication and the Attention Economy, Communication in the Era of Attention Scarcity, 14(3), 49-61. https://doi.org/10.1007/978-3-030-20918-6_5.
  9. Goldfarb, A., & Tucker, C. (2019). Digital economics. Journal of Economic Literature, 57(1), 3–43. https://doi.org/10.1257/jel.20171452
  10. Heitmayer, M. (2025). The second wave of attention economics: Attention as a universal symbolic currency on social media and beyond. Interacting with Computers, 37(1), 18–29. https://doi.org/10.1093/iwc/iwae035.
  11. Hyland, K. (2023). Academic publishing and the attention economy. Journal of English for Academic Purposes, 64, 101253. https://doi.org/10.1016/j.jeap.2023.101253.
  12. Ilyina, A. (2025). Media advertising as human capital: the attention economy and its challenges. International Science Journal of Management, Economics & Finance, 4(5), 96-109. https://doi.org/10.46299/j.isjmef.20250405.06
  13. Li, T., Wang, S., Zhou, D., & Razzaq, A. (2025). Consumer attention and market concentration in e-commerce: An agent-based perspective. Journal of Economic Interaction and Coordination. 20(1), 959–985. https://doi.org/10.1007/s11403-025-00443-5.
  14. Liang, M (2021). The end of social media? How data attraction model in the algorithmic media reshapes the attention economy, Media, Culture & Society, 44(6), https://doi.org/10.1177/01634437221077168.
  15. Mariani, I (2025). Regulating the Attention Economy: The Possibilities and Limits of Antitrust, Politics & Society, 17(3), 76-92. https://doi.org/10.1177/00323292251375901.
  16. Marković, S., Popović, G., & Andjelković, L. (2024). Mastering the Attention Economy: Strategies for Competing on Digital Platforms. Fusion of Multidisciplinary Research, 5(1), 569–590, https://doi.org/10.63995/PGJE3232
  17. Marshall, D (2021). The commodified celebrity-self: industrialized agency and the contemporary attention economy, Popular Communication The International Journal of Media and Culture, 19(3), 164-177. https://doi.org/10.1080/15405702.2021.1923718.
  18. Marwick, A. E. (2015). Instafame: Luxury selfies in the attention economy. Public culture, 27(1 (75)), 137-160. doi 10.1215/08992363-2798379.
  19. Nixon, B (2017). The business of news in the attention economy: Audience labor and MediaNews Group’s efforts to capitalize on news consumption, Journalism, 21(1). https://doi.org/10.1177/1464884917719145.
  20. Pendergrass, W., Johnson, M., Bacarella, R & Pendergrass, P (2025). A strategic cycle of slop: Understanding the commodification of AI feculence and its place in the attention economy, 26(4), 417-432. DOI: https://doi.org/10.48009/4_iis_2025_134.
  21. Petersen, M (2025). University digital media co-occurrence networks reveal structure and dynamics of brand visibility in the attention economy, HUMANITIES AND SOCIAL SCIENCES COMMUNICATIONS. 12(1), 1-13. https://doi.org/10.1057/s41599-025-04419-5.
  22. Simon, H.A. (1971). Designing organizations for an information-rich world. In Martin Greenberger (ed.), Computers, Communication, and the Public Interest. Baltimore, MD: The Johns Hopkins Press, 37-72.
  23. Smith, A.N & Fischer, E. (2021).Pay attention, please! Person brand building in organized online attention economies. of the Acad. Mark. Sci. 49, 258–279. https://doi.org/10.1007/s11747-020-00736-0
  24. Törnberg, P (2025). Social Media Imaginaries and the City: How the Attention Economy Is Reshaping Urban Built Environments, Social Media + Society, 7(1), 38- 52. https://doi.org/10.1177/20563051251323389.
  25. White, D.J. (2024). Paying attention to attention: psychological realism and the attention economy. Synthese 203(43), 1-14. https://doi.org/10.1007/s11229-023-04460-4.
  26. Wu, F., & Huberman, B. A. (2007). Novelty and collective attention. Proceedings of the National Academy of Sciences, 104(45), 17599–17601. https://doi.org/10.1073/pnas.0704916104.
 

References [In Persian]

  1. Taghavi Fard, M. T., Hanafi Zadadeh, P, Mehri, S., & Raisi Vanani, (2025). Changing the Business Model of Startups through a Business Model Model-Based Approach, Business Intelligence Management Studies, 13(52), 231-270. DOI: 10.22054/ims.2025.83760.2562.
  2. Roshandel Arbatani, T., Sarukhani, B., & Mohammadpour, A. (2023). Antecedents of Attracting Users' Attention in the Attention Economy (Case Study: Instagram Social Network). Social Studies and Research in Iran, 11(1), 143-166. Doi: 10.22059/JISR.2022.308945.1111
 

 

 

 

 

 

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