Factors Affecting the Efficiency of Public Relations: A Comparative Analysis of the Views of Executive and Public Relations Managers | ||
| فصلنامه علوم اجتماعی | ||
| Article 5, Volume 12, Issue 31, November 2005, Pages 145-167 PDF (4.23 M) | ||
| Document Type: Research Paper | ||
| Author | ||
| ashab habib zadeh | ||
| Abstract | ||
| Today, One of the most important issues that Shows the importance of Public relations is the increasing complexity and danamism of communities. In this respect, developing intraoranizalional relations and reflecting the Scientific findings to people are the factors that explained the importance of public relations. In hte present paper, the effective factors on efficiency of Public relation and the viewws of managers are discussed. | ||
| Keywords | ||
| Public Relations; Public relation managers; Executive managers; Efficiency; Public Opinion | ||
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