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بررسی عوامل کشش و رانش مؤثر بر نیت سفر گردشگری مذهبی و نحوه تأثیر آنها (شهر قم) | ||
| فصلنامه مطالعات مدیریت گردشگری | ||
| مقاله 4، دوره 11، شماره 36، اسفند 1395، صفحه 109-124 اصل مقاله (405.02 K) | ||
| نوع مقاله: مقاله پژوهشی | ||
| شناسه دیجیتال (DOI): 10.22054/tms.2017.7250 | ||
| نویسندگان | ||
| سید احسان حسینی پور* 1؛ حسین رضایی دولت آبادی* 2؛ علی کاظمی3 | ||
| 1دانشگاه اصفهان | ||
| 2دانشگاه اصفهان دانشکده علوم اداری واقتصاد | ||
| 3دانشگاه اصفهان،دانشکده علوم اداری واقتصاد | ||
| چکیده | ||
| نیت سفر از جمله متغیرهای مورد علاقه متخصصان بازاریابی گردشگری بهمنظور تحلیل رفتار مصرفکننده در گردشگری میباشد در این پژوهش عوامل کشش و رانش مؤثر بر نیت سفر گردشگری مذهبی با نظرخواهی از خبرگان (روش دلفی) استخراج و سپس بر اساس نظرات خبرگان و مطالعات کتابخانهای مدل نیت سفر گردشگری مذهبی تهیه و با استفاده از نرمافزار پی ال اس اسمارت مورد آزمون قرار گرفت براساس نظرات خبرگان، عوامل کشش مهم در نیت سفر گردشگر مذهبی به شهر قم، سن، اعتقاد گردشگر به لزوم زیارت منطقه، مذهبی بودن، انگیزه افزایش ایمان، تجربه سفر مذهبی داشتن، انگیزه برای بخشش گناهان و عوامل کشش مهم، وجود امکانات زندگی شبانه ، ذکر شدن اسم منطقه در قرآن و احادیث، توسعهیافتگی خدمات بهداشتی، مشهور بودن منطقه، توسعهیافتگی حملونقل منطقه میباشد براساس نتایج پژوهش برخی عوامل رانش با برخی عوامل کشش، برخی عوامل کشش با نگرش، نگرش با تمایل و تمایل با نیت سفر گردشگری مذهبی رابطه دارد . | ||
| کلیدواژهها | ||
| عوامل کشش؛ عوامل رانش؛ گردشگری مذهبی؛ نیت سفر؛ مدلسازی ساختاری پی ال اس | ||
| مراجع | ||
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