واکاوی عوامل موثر در برندسازی داخلی هتل های منتخب شهر یزد با رویکرد کیفی

Adamu, L., Ghani, N. H. A., & Rahman, M. A. (2020). The Internal Branding Practices and Employee Brand Citizenship Behavior: The Mediating Effect of Employee Brand fit. Journal of Environmental Treatment Techniques, 8(1), 99-106. http://www.jett.dormaj.com

Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative research in psychology, 3(2), 77-101. doi:10.1191/1478088706qp063oa

Burmann, C., & Zeplin, S. (2005). Building brand commitment: A behavioural approach to brand management. Journal of brand management, 12(4), 279-300. doi:10.1057/palgrave.bm.2540223

Devasagayam, P., Buff, C.L., Aurand, T.W. and Judson, K.M. (2010). Building brand community membership within organizations: a viable internal branding alternative? Journal of Product & Brand Management, 19(3), 210-217. doi:10.1108/10610421011046184

Du Preez, R., & Bendixen, M. T. (2015). The impact of internal brand management on employee job satisfaction, brand commitment and intention to stay. International Journal of Bank Marketing, 33(1), 78-91. https://doi.org/10.1108/IJBM-02-2014-0031

Eid, R., Al Zaabi, A., Alzahmi, R., & Elsantil, Y. (2019). Integrating internal branding antecedents, customer and job satisfaction in the public sector. International Journal of Organizational Analysis, 27(5), 1480-1503. https://doi.org/10.1108/IJOA-09-2018-1548

Flikkema, M., Castaldi, C., de Man, A. P., & Seip, M. (2019). Trademarks' relatedness to product and service innovation: A branding strategy approach. Research Policy, 48(6), 1340-1353. https://doi.org/10.1016/j.respol.2019.01.018

Garas, S. R. R., Mahran, A. F. A., & Mohamed, H. M. H. (2018). Internal corporate branding impact on employees' brand supporting behaviour. Journal of Product & Brand Management, 27(1), 79-95. https://doi.org/10.1108/JPBM-03-2016-1112

Gautam, T., Van Dick, R., & Wagner, U. (2004). Organizational identification and organizational commitment: Distinct aspects of two related concepts. Asian Journal of Social Psychology, 7(3), 301-315. https://doi.org/10.1111/j.1467-839X.2004.00150.x

Gull, S., & Ashraf, S. M. (2012). Impact of Internal Branding on Service Employees' Quality Commitment-Study on Education Sector of Pakistan. International Journal of Business and Social Science, 3(14), 302-311. https://www.scinapse.io/papers/2185542906

Harris, F., & de Chernatony, L. (2001). Corporate branding and corporate brand performance. European Journal of marketing, 35(3/4), 441-456. https://doi.org/10.1108/03090560110382101

Henkel, S., Tomczak, T., Heitmann, M., & Herrmann, A. (2007). Managing brand consistent employee behaviour: relevance and managerial control of behavioural branding. Journal of product & brand managemen, 16(5), 310-320. https://doi.org/10.1108/10610420710779609

Judson, K. M., Gorchels, L., & Aurand, T. W. (2006). Building a university brand from within: A comparison of coaches' perspectives of internal branding. Journal of Marketing for Higher Education, 16(1), 97-114. https://doi.org/10.1300/J050v16n01-05

Kotler, P., & Keller, K. L. (2003). Marketing Management New Jersey: Prentica Hall.

Lovelock, C., & Gummesson, E. (2004). Whither services marketing? In search of a new paradigm and fresh perspectives. Journal of service research, 7(1), 20-41. https://doi.org/10.1177/1094670504266131

MacLaverty, N., McQuillan, P., & Oddie, H. (2007). Internal branding best practices study. Canadian Marketing Association, 2, 1-12. http://www.odditie.com/pdf/InternalBranding.pdf

Matanda, M. J., & Ndubisi, N. O. (2013). Internal marketing, internal branding, and organisational outcomes: The moderating role of perceived goal congruence. Journal of Marketing Management, 29(9-10), 1030-1055. https://doi.org/10.1080/0267257X.2013.800902

Melin, E. (2005). Employer branding: Likenesses and differences between external and internal employer brand images. Lunea University of Technology.

Miller, K. W., & Mills, M. K. (2012). Contributing clarity by examining brand luxury in the fashion market. Journal of Business Research, 65(10), 1471-1479.

Oppermann, M. (1996). Rural tourism in southern Germany. Annals of tourism research, 23(1), 86-102. https://doi.org/10.1016/0160-7383(95)00021-6

Özçelik, G., & Fındıklı, M. A. (2014). The relationship between internal branding and organizational citizenship behaviour: The mediating role of person-organization fit. Procedia-Social and Behavioral Sciences, 150, 1120-1128. https://doi.org/10.1016/j.sbspro.2014.09.127

Punjaisri, K., & Wilson, A. (2011). Internal branding process: key mechanisms, outcomes and moderating factors. European journal of Marketing, 45 (9/10), 1521-1537. https://doi.org/10.1108/03090561111151871

Punjaisri, K., & Wilson, A. (2007). The role of internal branding in the delivery of employee brand promise. Journal of Brand Management, 15(1), 57-70. https://doi.org/10.1057/palgrave.bm.2550110

Punjaisri, K., Wilson, A., & Evanschitzky, H. (2008). Exploring the influences of internal branding on employees' brand promise delivery: implications for strengthening customer–brand relationships. Journal of Relationship Marketing, 7(4), 407-424. https://doi.org/10.1080/15332660802508430

Sahoo, S. R., & Mohanty, S. (2019). Antecedents and Dimensions of Internal Branding: An Overview. ESPACIOS, 40(37), 28-38. https://www.revistaespacios.com/a19v40n37/a19v40n37p28.pdf

Saleem, F. Z., & Iglesias, O. (2016). Mapping the domain of the fragmented field of internal branding. Journal of Product & Brand Management, 25(1), 43-57. https://doi.org/10.1108/JPBM-11-2014-0751

Schlager, T., Bodderas, M., Maas, P., & Luc Cachelin, J. (2011). The influence of the employer brand on employee attitudes relevant for service branding: an empirical investigation. Journal of Services Marketing, 25(7), 497-508. https://doi.org/10.1108/08876041111173624

Scrima, F., Lorito, L., Parry, E., & Falgares, G. (2014). The mediating role of work engagement on the relationship between job involvement and affective commitment. The International Journal of Human Resource Management, 25(15), 2159-2173. https://doi.org/10.1080/09585192.2013.862289

Swaminathan, V., Sorescu, A., Steenkamp, J. B. E., O'Guinn, T. C. G., & Schmitt, B. (2020). Branding in a hyperconnected world: Refocusing theories and rethinking boundaries. Journal of Marketing, 84(2), 24-46. https://doi.org/10.1177/0022242919899905

Terglav, K., Ruzzier, M. K., & Kaše, R. (2016). Internal branding process: Exploring the role of mediators in top management's leadership–commitment relationship. International Journal of Hospitality Management, 54, 1-11. https://doi.org/10.1016/j.ijhm.2015.12.007

Yang, J. T., Wan, C. S., & Wu, C. W. (2015). Effect of internal branding on employee brand commitment and behavior in hospitality. Tourism and Hospitality Research, 15(4), 267-280. https://doi.org/10.1177/1467358415580358

 

(Azizi, Sh., Jamali, Sh. & Sanaie, I. (2012). Presenting a Model of Factors Affecting Employees' Performance about Brand in Banking Industry-Case Study: Agricultural Bank. Journal of Business Management, 4(1), 89-104. doi: 10.22059/jibm.2012.28615 [In Persian]

Baghani, A.; Farsi Zadeh, H.; Dehghani Soltani, M. & Maleki Minbash, M. (2016). Investigation of the Impact of Service Brand Dimensions on Brand Loyalty in Banking Industry. New Marketing Research Journal, 5(4), 119-138. [In Persian]

Behzadi, M., Abedi, E., & Hashemi, S. (2019). Investigating the Behavioral/Attitudinal Consequences of Internal Brand Management among Sales Personnel of Farmand Company. Journal of Business Management, 11(3), 505-524. doi: 10.22059/jibm.2019.266532.3254 [In Persian]

Gholipour, A. (2011). Human Resource Management (2nd Ed). Tehran: Samt Publications. [In Persian]

Giahchin, M. & Ekhlasi, A. (2013). Offering a model for measuring service brand equity in the field of services: Testing and implementation in a virtual university. New Marketing Research Journal, 3(2), 191-206. https://nmrj.ui.ac.ir/article_17654.html [In Persian]

Jalalzadeh, S. R. & Ekhtiari, M. (1388). Brand value in the banking industry. Tadbir Management Scientific-Educational Monthly. 24 (252). 39-48. http://tadbir.imi.ir/article-1-1063-fa.html [In Persian]

Jazani, N.; Sanaie, I.; Harouni, F. & Gomarian, M. (2013). Investigation of internal identification in the health care industry. Business Management Perspectives. 12(15). 13-35. https://jbmp.sbu.ac.ir/article_95381.html [In Persian]

Kaffashpour, A., Rahimnia, F., Feiz Mohammadi, Sh. (2014). Investigating the impact of brand distinctiveness and prestige on customer brand loyalty through customer-brand identification. New Marketing Research Journal, 4(3), 1-16. [In Persian]

Kapferer, J. N. (2006). Strategic Brand Management, translated by Ghorbanloo, S., Mobaleghan Publication. [In Persian]

Karimian, L., Amirshahi, M., Heidarzadeh, K. & Ghaffari, F. (2019). Designing a Branding Model for Commercial Insurance Companies in Iran with the Help of a Mixed Research Method, Journal of Consumer Behavior Studies, 6(1), 245-265. magiran.com/p2033523 [In Persian]

Khanifar, H. & Moslemi, N. (2016). Principles and bases of qualitative methods. Tehran: Negah Danesh. [In Persian]

Kheyri, B., Sheykh Esmaeili, S. & Abdoli, M. (2016). Investigating the Effects of Internal Branding on Brand Citizenship Behavior Considering the Mediating Role of Person-Organization Fit (Case Study: Major Buyers of Medicines in Tabriz). New Marketing Research Journal, 6(Special Issue), 145-156. doi: 10.22108/nmrj.2016.17841 [In Persian]

Kordnaeij A. & Nejat S. (2018). The Impact of corporate citizenship on employer brand attractiveness and employer brand loyalty. Organizational Resource Management Research; 8(2), 114-133. http://ormr.modares.ac.ir/article-28-16393-en.html [In Persian]

Mohammadi, Y. (2016). Identifying the factors affecting the internal branding of Iranian sports federations, Master Thesis, Kharazmi University. [In Persian]

Mohseni, R. A. (2009). Sustainable Tourism in Iran: Functions, Challenges and Solutions, Geographical Space, 9(28). 149-171. https://www.sid.ir/fa/journal/ViewPaper.aspx?id=102424 [In Persian]

Pourahmad, A., Hosseini, A., Oroji, H., Alizadeh, M. (2013). The Priority of Measuring the Strategies for Development of Cultural Tourism in Alamut, Qazvin. Human Geography Research, 45(3), 1-17. doi: 10.22059/jhgr.2013.35242 [In Persian]

Rashidi, H. & Rahmani, Z. (2013). Brand and its impact on customer loyalty, Economic Journal. 13(9/10). 65-80.http: //ejip.ir/article-1-627-fa.html [In Persian]

Saghaei, M. & Alizadeh, M. (2013). Feasibility study of rural tourism product in Paveh city. Geographical Space. 13(41). http://geographical-space.iau-ahar.ac.ir/article-1-174-fa.html [In Persian]

Salarzehi, H., Mobaraki, M. & Moradzadeh, A. (2016). The Mediating Role of Organizational Identity in the Relation between Internal Branding and Turnover Intention. Quarterly Journal of Brand Management, 3(1), 97-118. doi: 10.22051/bmr.2017.9302.1089 [In Persian]

Salimi Bazneshini, S. & Zoghi, M. (2015). Employer Branding and Its Importance in the Oil Industry, 2nd International Conference on New Research in Management, Economics and Accounting, Malaysia. [In Persian]

Sepahvand, S. (2013). Investigating the Effect of Brand-Based Human Resource Management on Company's Brand Customer Satisfaction with Focusing on Black Box Processes, M.Sc. Thesis, Lorestan University. [In Persian]

Shafia, S. & Seyyed Naghavi, M. (2019). Intra-organizational Branding Model in Tehran's Services and Tourism Sector. Tourism Management Studies, 14(46), 79-109. doi: 10.22054/tms.2019.10428 [In Persian]

Soltani, M., Nabizadeh Mamani, E. & Mazinani, A. (2016). Designing and determining mechanisms model, impacts and output of internal branding (Case Study: Sadid industrial group). New Marketing Research Journal, 6(2), 152-133. doi: 10.22108/nmrj.2016.20670 [In Persian]

Zarei Matin, H., Seyedjavadein, S., Rahimpour, A., Bagheri, M. (2012). Explaining Iran's Tourism Industry Challenges. Strategic Management Thought, 6(1), 73-106. doi: 10.30497/smt.2012.1024 [In Persian]

Zarei, S. (2015). Expanding the internal branding model and its consequences in universities and higher education institutions. Master Thesis, Hormozgan University. [In Persian]