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Tavosi, Maryam, Naghshineh, Nader. (1399). Studying "Bounce Rate" and "Average Visit Duration" on the Iranian University Library Websites: Correlation Analysis. سامانه مدیریت نشریات علمی, 2(2), 171-183. doi: 10.22054/dcm.2021.13070
Maryam Tavosi; Nader Naghshineh. "Studying "Bounce Rate" and "Average Visit Duration" on the Iranian University Library Websites: Correlation Analysis". سامانه مدیریت نشریات علمی, 2, 2, 1399, 171-183. doi: 10.22054/dcm.2021.13070
Tavosi, Maryam, Naghshineh, Nader. (1399). 'Studying "Bounce Rate" and "Average Visit Duration" on the Iranian University Library Websites: Correlation Analysis', سامانه مدیریت نشریات علمی, 2(2), pp. 171-183. doi: 10.22054/dcm.2021.13070
Tavosi, Maryam, Naghshineh, Nader. Studying "Bounce Rate" and "Average Visit Duration" on the Iranian University Library Websites: Correlation Analysis. سامانه مدیریت نشریات علمی, 1399; 2(2): 171-183. doi: 10.22054/dcm.2021.13070

Studying "Bounce Rate" and "Average Visit Duration" on the Iranian University Library Websites: Correlation Analysis

International Journal of Digital Content Management
مقاله 10، دوره 2، شماره 2، فروردین 2021، صفحه 171-183    اصل مقاله (700.3 K)
نوع مقاله: Original Article
شناسه دیجیتال (DOI): 10.22054/dcm.2021.13070
نویسندگان
Maryam Tavosi* 1؛ Nader Naghshineh2
1MA in Digital Library Management, Department of Information Science and Knowledge Studies, Faculty of Management, Colleague researcher at digital preservation Lab, University of Tehran, Tehran, Iran
2Associate Professor in Knowledge and Information Science, Faculty of Management, University of Tehran, Tehran, Iran
چکیده
Purpose: Nowadays, average visit duration through the university library websites and bounce rate of the web users, are two important factors from the standpoint of Google Search Engine Optimization (SEO). The main objective of this paper is to study the two mentioned factors in Iranian university library websites and interactive relationship analysis between them.
Method: This study opted for the webometrics approach. The research community was 42 library websites of Iranian governmental universities affiliated with the ministry of science, except Payam- Noor and Farhangian. These mentioned websites were analyzed by the descriptive and analytical survey methods. The data had been extracted by the "Similarweb" analytical tool (3 months: January to March 2020). Three software, "SPSS22", "Excel" and "LibreOfficeCalc", were used for data analysis.
Findings: The lowest (best) bounce rates from the library website were observed in the websites of the Central Library of Allameh Tabatabai University and the Digital Library of the University of Guilan, respectively. The highest (best) "average visit duration", was observed in the digital library websites of Isfahan university of technology and the university of Tehran, respectively.
Conclusion: The "bounce rate" of members of the research community has been observed between 13% and 100%. Also, "average visit duration" has been seen from 0 to 300 seconds. Iranian university library websites from the standpoint, two factors that impacted Google SEO, have been seen in the weak level. A significant inversely correlation was obtained between "Bounce Rate" and "Average Visit Duration" in 42 Iranian governmental university library websites with an amount of 0.6.
کلیدواژه‌ها
Web Visibility؛ User Engagement؛ University Library؛ Search Engine Optimization (SEO)
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