طراحی و بهبود مدل عوامل موثر بر بازاریابی محتوایی در صنعت خرده فروشی آنلاین

دهقان، رضا، طالبی، کامبیز، عربیون، ابوالقاسم (1391) .توسعه کارآفرینی در نظام اداری (بررسی وضعیت در بخش دولتی تهران) کنفرانس ملی کارآفرینی و مدیریت کسب و کارهای دانش بنیان.

References

Anthony, L. (2014). Content marketing vs. traditional advertising for B2B companies: Case study: Industrial News Service [BA thesis]. Haaga-Helia University, Finland.

Baltes, L. P. (2015). Content Marketing: The Fundamental Tool Of Digital Marketing, Bulletin Of The Transilvania University Of Braşov, Series V. Economic Sciences, 8(57), 112-118.

Bryman, A. (2004). Social Research Methods (2nd ed.). Oxford University Press.

Borgen, J. (2016). Content marketing [BA thesis]. University of Florida.

Chan, A., & Astari, D. (2017). The Analysis of Content Marketing In Online Fashion Shops in Indonesia. Review of Integrative Business and Economics Research, 6(2), 225-233.

Claesson, A., & Jonsson, A. (2017). The Confusion of Content Marketing A Study To Clarify The Key Dimensions of Content Marketing. Högskolan Kristianstad, Sektionen för hälsa och samhälle.

Diachuk, I., Britchenko, I., & Bezpartochnyi, M. (2019). Content marketing model for leading web content management. In: 3rd International Conference on Social, Economic, and Academic Leadership (ICSEAL 2019). doi: 10.2991/icseal-19.2019.21

Du Plessis, C. (2015). An Exploratory Analysis of Essential Elements of Content Marketing. Proceedings of the European Conference on e-Learning, Hatfield, 55(45), 129-142.

Elisa, R., & Gordini, N. (2014). Content Marketing Metrics: Theoretical Aspects and Empirical Evidence Department of Economics. Management and Statistics. Europen Scientific Journal, 10(34), 92-104.

ensler, S., Völckner, F., Liu-Thompkins, Y., & Wiertz, C. (2013). Managing Brands in the Social Media Environment. Journal of Interactive Marketing, 27, 242-256. doi: 10.1016/j.intmar.2013.09.004

Gumus, N. (2017). The Effects Of Social Media Content Marketing Activities Of Firms On Consumers’ Brand Following Behavior. Academic Research International, 8, 1-8.

Hanninen, H. (2015). Perceptions of content marketing: Case study on Finnish companies [MA thesis]. University of Jyvaskyla.

Hollebeek, L. D., & Macky, K. (2019). Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications. Journal of Interactive Marketing, 45(41), 27–41. doi: 10.1016/j.intmar.2018.07.003

Holliman, G., & Rowley, J. (2014). Business to business digital content marketing: marketers’ perceptions of best practice. Journal of Research in Interactive Marketing, 8(4), 269-293. doi:10.1108/JRIM-02-2014-0013

Khusainova, D. (2015). Effectiveness of content marketing for photographers [MA thesis]. Masaryk University.

Kose, U., & Sert, S. (2017). Improving Content Marketing Processes with the Approaches by Artificial Intelligence. Ecoforum Journal, 6(1), 1-9.

Liu, X., Shi, S.W., Teixeira, T., & Wedel, M. (2018). Video Content Marketing: The Making of Clips. Journal of Marketing, 82(4), 86-101. Doi: 10.1509/jm.16.0048

Maintz, J., & Zaumseil, F. (2017). Using Web Analytics for Content Marketing Performance Measurement. In: 5th International Conference On Contemporary Marketing Issues (ICCMI).

Mansour, D. (2015). Content marketing in Online Marketing Strategy and IT Startups Case Study of Five Portugude and Four Egyption Tech Stratups [MA thesis] University of Porto, Portuguese.

Pazeraite, A., & Repoviene, R. (2016). Content Marketing Elements And Their Influence On Search Advertisement Effectiveness: Theoretical Background And Practical Insights. Organizacijų Vadyba: Sisteminiai Tyrimai, 75, 97-109. Doi: 10.7220/MOSR.2335.8750.2016.75.7

Suhail Ajina, A. (2019). The Role Of Content Marketing In Enhancing Customer Loyalty: An Empirical Study On Private Hospitals In Saudi Arabia. Innovative Marketing, 15(3), 71-84. Doi:10.21511/im.15(3).2019.06

Taylor, S. A., & Hunter, G. L. (2014). The impact of loyalty with e‐CRM software and e‐services. International Journal of Service Industry Management, 80(8), 121-127. Doi: 10.1108/09564230210447931

Wang, W. L., Malthouse, E., Calder, B., & Uzunoglu, E. )2017). B2B Content Marketing For Professional Services: In-Person Versus Digital Contacts. Industrial Marketing Management, 81, 160-168. Doi: 10.1016/j.indmarman.2017.11.006

Wu, X. & Liu, F.Y. (2018) An Analysis of the Motivation of Customer Participation Value Co-Creation in the We-Media: A Study Based on Content Marketing. Open Journal of Business and Management, 6, 749-760. Doi: 10.4236/ojbm.2018.63057

Xin Wu, X., & Liu, F. (2018). An Analysis of the Motivation of Customer Participation Value Co-Creation in the We-Media: A Study Based on Content Marketing.  Journal of Business and Management, 6(3), 749-760. Doi: 10.4236/ojbm.2018.63057

Yodi H. P., Widyastuti, S., & Noor, L. S. (2020). The Effects of Content and Influencer Marketing on Purchasing Decisions of Fashion Erigo Company. Dinasti International Journal of Economics, Finance & Accounting(May),1(2),345-357. Doi:https://doi.org/10.38035/dijefa.v1i2

Zhu, X. (2018). Research on The Impact Of Content Marketing On Brand Equity. Advances in Economics Business and Management Research (Aebmr), 62, 231-236. Doi: https://doi.org/10.2991/iafsm-18.2019.35

References [In Persian]

Abbasi Esfanjani, H., & Forouzandeh Dehkordi, L. (1393). Identifying and explaining the determining factors in the commercialization of academic research. Science and Technology Policy, 6 (4), 33-46. Doi: 10.22059/imj.2017.218663.1007135 [In Persian]

Akbari, Z., Hakak, M.,Vahdati, H. & Nazarpour, A. (1398). Designing a three-pronged model of good governance in multilevel organizations. Strategic Management Studies No. 04, Winter 98, pp. 175-201. Doi: 20.1001.1.22286853.1398.10.40.9.9 [In Persian]

Amirkhani, A., & Mottaqi Sabet, M. (1389). Investigating the obstacles to the development of electronic insurance in Asia Insurance Company. Journal of Insurance (Insurance Industry), 25 (1 (Series 97)), 157-177. https://www.sid.ir/fa/journal/ViewPaper.aspx?id=135790 [In Persian]

Aslani, F., & Tahmasebi, S. Pathology of human resources of health care network using three-pronged model. Health-oriented research. 1398; 5 (1): 45-56. doi: 10.22034/5.1.45 [In Persian]

Azad, N., Seyed AliAkbar, S. M., & Zomorodian, S. (2016). Factors stimulating content marketing. Management Science Letters, 6, 109-114. doi: 10.5267/j.msl.2016.1.002 [In Persian]

Bagheri Manesh, M., Mehriari, R., Asadi, I., and Sadeghi, A. (1398). Pathology of public storage items system in a defense industrial unit based on a three-pronged model. Thought Ready, 18 (68), 35-55. [In Persian]

Dehghan, R., Talebi, K. & Arabion, A. (2012). Entrepreneurship Development in the Administrative System (Study of the Situation in the Public Sector of Tehran) National Conference on Entrepreneurship and Management of Knowledge-Based Businesses. [In Persian]

Delavari, R. (1390). Pathology of organizational education in the public sector based on the three-pronged model, the first conference on the pathology of organizational education, Tehran. [In Persian]

Dosti Shakib, M., & Ansari, Gh. (2017). Content Marketing. In: International Conference of Management Elites, Leading Karin Conference Institute, Tehran. [In Persian]

Esfandiari, A, Nekouei Moghadam, M, Mohammadi, Z, Nowruzi, S, Amir Ismaili, M (1390). Pathology of human resources in the headquarters of Kerman University of Medical Sciences using a three-pronged model. Tolo Quarterly, Tenth Year, Third and Fourth Issues. [In Persian]

Khanifar, H. (2006). Presenting a native management model based on the view of Imam Ali (AS) using a three-pronged conceptual model. Journal of Organizational Culture Management, 8, 101-146. [In Persian]

Lali Sarabi, A., Abdavi, M.,& Foroutani, Z. (1391). Identification - Factors Affecting Entrepreneurial Behavior in Iranian Government Organizations. Quarterly Journal of Organizational Behavior Studies. 86 – 108. Doi: 10.22059/JED.2013.36256 [In Persian]

Mahmoudi Meymand, M., Mazlumi, N., & Vajdani, F. (1394). Factors affecting innovation in the insurance industry. Journal of Insurance (Insurance Industry), 30 (1 (serial 117)), 53-94. [In Persian]

Mehdizadeh Malabashi, T., & Ismaili Kia, R. (2014). Identifying the factors affecting content marketing and presenting its conceptual model in Iran. International Conference on Business Development and Excellence. Vira Capital of Ideas Managers Institute. [In Persian]

Mobin Dehkordi, A., & Keshtkar Haranki, M. (1394). Social Innovation: Exploring Conceptualization Based on Content Analysis of Definitions. Innovation Management, 4 (2), 115-134. [In Persian]

Naseri, Z., Norouzi, A., Fahimnia, F., & Manian, A. (2018). Content marketing: identifying the basic components and dimensions in order to provide a conceptual model. Journal of Library and Information Science, 7(21), 280-303. [In Persian]

Najafizadeh, M., & Zahedi, M. (1395). Pathology of staff performance management system in Qazvin University of Medical Sciences using the triangular model. Quarterly Journal of Development and Transformation Management. 59 -69, (25) 1395. [In Persian]

Nouri, A., Shafi Abadi, A., Delavar, A., & Farahbakhsh, K. (1397). Construction of organizational pathology scale based on the three-pronged model and study of organizational injuries in food industry companies. Consulting Research (News and Consulting Research), 17 (65), 125-149. [In Persian]

Rahmani, H., Rajabi Vasuklayi, Q., Saeedpour, J., Rezaei M, Nikan, S., & Khosravi B. Pathology of human resources of Imam Khomeini Hospital complex based on three-pronged model. Hospital Quarterly. 1396; 16 (4): 35-41. [In Persian]

Saffarian Hamedani, S., Ahmadi, M., & Dadashi Kafshgari, S. (2013). Mirzaei three-pronged model in education of Shirgah city. Volume 4, Number 4, Winter 2013, pp. 67-78. [In Persian]

 Safarzadeh, H., & Jafari, M. (1390). Investigating the role of three-pronged management model factors in establishing electronic auction, researcher, 8 (23,) 69-51. [In Persian]

Vosough, F., Soleimani, M., & Andalib, A.. (2017). Investigating the Impact of Content Marketing on Customer Relationship Management Strategy to Improve Customer Satisfaction in e-Business on Social Networks and Websites. In: International Web Research Conference, University of Science and Culture, University Jihad, Tehran. [In Persian]

 

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‌ ‌استناد به این مقاله: دادوند، علی.، صنایعی، علی.، رضایی دولت آبادی، حسین.، انصاری، آذرنوش. (1400). طراحی و بهبود مدل عوامل موثر بر بازاریابی محتوایی در صنعت خرده فروشی آنلاین، مطالعات مدیریت کسب وکار هوشمند، 10(38)، 669-107.

DOI: 10.22054/ims.2021.61732.2005

 Journal of Business Intelligence Management Studies is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License..

دهقان، رضا، طالبی، کامبیز، عربیون، ابوالقاسم (1391) .توسعه کارآفرینی در نظام اداری (بررسی وضعیت در بخش دولتی تهران) کنفرانس ملی کارآفرینی و مدیریت کسب و کارهای دانش بنیان.

References

Anthony, L. (2014). Content marketing vs. traditional advertising for B2B companies: Case study: Industrial News Service [BA thesis]. Haaga-Helia University, Finland.

Baltes, L. P. (2015). Content Marketing: The Fundamental Tool Of Digital Marketing, Bulletin Of The Transilvania University Of Braşov, Series V. Economic Sciences, 8(57), 112-118.

Bryman, A. (2004). Social Research Methods (2nd ed.). Oxford University Press.

Borgen, J. (2016). Content marketing [BA thesis]. University of Florida.

Chan, A., & Astari, D. (2017). The Analysis of Content Marketing In Online Fashion Shops in Indonesia. Review of Integrative Business and Economics Research, 6(2), 225-233.

Claesson, A., & Jonsson, A. (2017). The Confusion of Content Marketing A Study To Clarify The Key Dimensions of Content Marketing. Högskolan Kristianstad, Sektionen för hälsa och samhälle.

Diachuk, I., Britchenko, I., & Bezpartochnyi, M. (2019). Content marketing model for leading web content management. In: 3rd International Conference on Social, Economic, and Academic Leadership (ICSEAL 2019). doi: 10.2991/icseal-19.2019.21

Du Plessis, C. (2015). An Exploratory Analysis of Essential Elements of Content Marketing. Proceedings of the European Conference on e-Learning, Hatfield, 55(45), 129-142.

Elisa, R., & Gordini, N. (2014). Content Marketing Metrics: Theoretical Aspects and Empirical Evidence Department of Economics. Management and Statistics. Europen Scientific Journal, 10(34), 92-104.

ensler, S., Völckner, F., Liu-Thompkins, Y., & Wiertz, C. (2013). Managing Brands in the Social Media Environment. Journal of Interactive Marketing, 27, 242-256. doi: 10.1016/j.intmar.2013.09.004

Gumus, N. (2017). The Effects Of Social Media Content Marketing Activities Of Firms On Consumers’ Brand Following Behavior. Academic Research International, 8, 1-8.

Hanninen, H. (2015). Perceptions of content marketing: Case study on Finnish companies [MA thesis]. University of Jyvaskyla.

Hollebeek, L. D., & Macky, K. (2019). Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications. Journal of Interactive Marketing, 45(41), 27–41. doi: 10.1016/j.intmar.2018.07.003

Holliman, G., & Rowley, J. (2014). Business to business digital content marketing: marketers’ perceptions of best practice. Journal of Research in Interactive Marketing, 8(4), 269-293. doi:10.1108/JRIM-02-2014-0013

Khusainova, D. (2015). Effectiveness of content marketing for photographers [MA thesis]. Masaryk University.

Kose, U., & Sert, S. (2017). Improving Content Marketing Processes with the Approaches by Artificial Intelligence. Ecoforum Journal, 6(1), 1-9.

Liu, X., Shi, S.W., Teixeira, T., & Wedel, M. (2018). Video Content Marketing: The Making of Clips. Journal of Marketing, 82(4), 86-101. Doi: 10.1509/jm.16.0048

Maintz, J., & Zaumseil, F. (2017). Using Web Analytics for Content Marketing Performance Measurement. In: 5th International Conference On Contemporary Marketing Issues (ICCMI).

Mansour, D. (2015). Content marketing in Online Marketing Strategy and IT Startups Case Study of Five Portugude and Four Egyption Tech Stratups [MA thesis] University of Porto, Portuguese.

Pazeraite, A., & Repoviene, R. (2016). Content Marketing Elements And Their Influence On Search Advertisement Effectiveness: Theoretical Background And Practical Insights. Organizacijų Vadyba: Sisteminiai Tyrimai, 75, 97-109. Doi: 10.7220/MOSR.2335.8750.2016.75.7

Suhail Ajina, A. (2019). The Role Of Content Marketing In Enhancing Customer Loyalty: An Empirical Study On Private Hospitals In Saudi Arabia. Innovative Marketing, 15(3), 71-84. Doi:10.21511/im.15(3).2019.06

Taylor, S. A., & Hunter, G. L. (2014). The impact of loyalty with e‐CRM software and e‐services. International Journal of Service Industry Management, 80(8), 121-127. Doi: 10.1108/09564230210447931

Wang, W. L., Malthouse, E., Calder, B., & Uzunoglu, E. )2017). B2B Content Marketing For Professional Services: In-Person Versus Digital Contacts. Industrial Marketing Management, 81, 160-168. Doi: 10.1016/j.indmarman.2017.11.006

Wu, X. & Liu, F.Y. (2018) An Analysis of the Motivation of Customer Participation Value Co-Creation in the We-Media: A Study Based on Content Marketing. Open Journal of Business and Management, 6, 749-760. Doi: 10.4236/ojbm.2018.63057

Xin Wu, X., & Liu, F. (2018). An Analysis of the Motivation of Customer Participation Value Co-Creation in the We-Media: A Study Based on Content Marketing.  Journal of Business and Management, 6(3), 749-760. Doi: 10.4236/ojbm.2018.63057

Yodi H. P., Widyastuti, S., & Noor, L. S. (2020). The Effects of Content and Influencer Marketing on Purchasing Decisions of Fashion Erigo Company. Dinasti International Journal of Economics, Finance & Accounting(May),1(2),345-357. Doi:https://doi.org/10.38035/dijefa.v1i2

Zhu, X. (2018). Research on The Impact Of Content Marketing On Brand Equity. Advances in Economics Business and Management Research (Aebmr), 62, 231-236. Doi: https://doi.org/10.2991/iafsm-18.2019.35

References [In Persian]

Abbasi Esfanjani, H., & Forouzandeh Dehkordi, L. (1393). Identifying and explaining the determining factors in the commercialization of academic research. Science and Technology Policy, 6 (4), 33-46. Doi: 10.22059/imj.2017.218663.1007135 [In Persian]

Akbari, Z., Hakak, M.,Vahdati, H. & Nazarpour, A. (1398). Designing a three-pronged model of good governance in multilevel organizations. Strategic Management Studies No. 04, Winter 98, pp. 175-201. Doi: 20.1001.1.22286853.1398.10.40.9.9 [In Persian]

Amirkhani, A., & Mottaqi Sabet, M. (1389). Investigating the obstacles to the development of electronic insurance in Asia Insurance Company. Journal of Insurance (Insurance Industry), 25 (1 (Series 97)), 157-177. https://www.sid.ir/fa/journal/ViewPaper.aspx?id=135790 [In Persian]

Aslani, F., & Tahmasebi, S. Pathology of human resources of health care network using three-pronged model. Health-oriented research. 1398; 5 (1): 45-56. doi: 10.22034/5.1.45 [In Persian]

Azad, N., Seyed AliAkbar, S. M., & Zomorodian, S. (2016). Factors stimulating content marketing. Management Science Letters, 6, 109-114. doi: 10.5267/j.msl.2016.1.002 [In Persian]

Bagheri Manesh, M., Mehriari, R., Asadi, I., and Sadeghi, A. (1398). Pathology of public storage items system in a defense industrial unit based on a three-pronged model. Thought Ready, 18 (68), 35-55. [In Persian]

Dehghan, R., Talebi, K. & Arabion, A. (2012). Entrepreneurship Development in the Administrative System (Study of the Situation in the Public Sector of Tehran) National Conference on Entrepreneurship and Management of Knowledge-Based Businesses. [In Persian]

Delavari, R. (1390). Pathology of organizational education in the public sector based on the three-pronged model, the first conference on the pathology of organizational education, Tehran. [In Persian]

Dosti Shakib, M., & Ansari, Gh. (2017). Content Marketing. In: International Conference of Management Elites, Leading Karin Conference Institute, Tehran. [In Persian]

Esfandiari, A, Nekouei Moghadam, M, Mohammadi, Z, Nowruzi, S, Amir Ismaili, M (1390). Pathology of human resources in the headquarters of Kerman University of Medical Sciences using a three-pronged model. Tolo Quarterly, Tenth Year, Third and Fourth Issues. [In Persian]

Khanifar, H. (2006). Presenting a native management model based on the view of Imam Ali (AS) using a three-pronged conceptual model. Journal of Organizational Culture Management, 8, 101-146. [In Persian]

Lali Sarabi, A., Abdavi, M.,& Foroutani, Z. (1391). Identification - Factors Affecting Entrepreneurial Behavior in Iranian Government Organizations. Quarterly Journal of Organizational Behavior Studies. 86 – 108. Doi: 10.22059/JED.2013.36256 [In Persian]

Mahmoudi Meymand, M., Mazlumi, N., & Vajdani, F. (1394). Factors affecting innovation in the insurance industry. Journal of Insurance (Insurance Industry), 30 (1 (serial 117)), 53-94. [In Persian]

Mehdizadeh Malabashi, T., & Ismaili Kia, R. (2014). Identifying the factors affecting content marketing and presenting its conceptual model in Iran. International Conference on Business Development and Excellence. Vira Capital of Ideas Managers Institute. [In Persian]

Mobin Dehkordi, A., & Keshtkar Haranki, M. (1394). Social Innovation: Exploring Conceptualization Based on Content Analysis of Definitions. Innovation Management, 4 (2), 115-134. [In Persian]

Naseri, Z., Norouzi, A., Fahimnia, F., & Manian, A. (2018). Content marketing: identifying the basic components and dimensions in order to provide a conceptual model. Journal of Library and Information Science, 7(21), 280-303. [In Persian]

Najafizadeh, M., & Zahedi, M. (1395). Pathology of staff performance management system in Qazvin University of Medical Sciences using the triangular model. Quarterly Journal of Development and Transformation Management. 59 -69, (25) 1395. [In Persian]

Nouri, A., Shafi Abadi, A., Delavar, A., & Farahbakhsh, K. (1397). Construction of organizational pathology scale based on the three-pronged model and study of organizational injuries in food industry companies. Consulting Research (News and Consulting Research), 17 (65), 125-149. [In Persian]

Rahmani, H., Rajabi Vasuklayi, Q., Saeedpour, J., Rezaei M, Nikan, S., & Khosravi B. Pathology of human resources of Imam Khomeini Hospital complex based on three-pronged model. Hospital Quarterly. 1396; 16 (4): 35-41. [In Persian]

Saffarian Hamedani, S., Ahmadi, M., & Dadashi Kafshgari, S. (2013). Mirzaei three-pronged model in education of Shirgah city. Volume 4, Number 4, Winter 2013, pp. 67-78. [In Persian]

 Safarzadeh, H., & Jafari, M. (1390). Investigating the role of three-pronged management model factors in establishing electronic auction, researcher, 8 (23,) 69-51. [In Persian]

Vosough, F., Soleimani, M., & Andalib, A.. (2017). Investigating the Impact of Content Marketing on Customer Relationship Management Strategy to Improve Customer Satisfaction in e-Business on Social Networks and Websites. In: International Web Research Conference, University of Science and Culture, University Jihad, Tehran. [In Persian]

 

‌

 

 

 

‌ ‌استناد به این مقاله: دادوند، علی.، صنایعی، علی.، رضایی دولت آبادی، حسین.، انصاری، آذرنوش. (1400). طراحی و بهبود مدل عوامل موثر بر بازاریابی محتوایی در صنعت خرده فروشی آنلاین، مطالعات مدیریت کسب وکار هوشمند، 10(38)، 669-107.

DOI: 10.22054/ims.2021.61732.2005

 Journal of Business Intelligence Management Studies is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License..

دهقان، رضا، طالبی، کامبیز، عربیون، ابوالقاسم (1391) .توسعه کارآفرینی در نظام اداری (بررسی وضعیت در بخش دولتی تهران) کنفرانس ملی کارآفرینی و مدیریت کسب و کارهای دانش بنیان.

References

Anthony, L. (2014). Content marketing vs. traditional advertising for B2B companies: Case study: Industrial News Service [BA thesis]. Haaga-Helia University, Finland.

Baltes, L. P. (2015). Content Marketing: The Fundamental Tool Of Digital Marketing, Bulletin Of The Transilvania University Of Braşov, Series V. Economic Sciences, 8(57), 112-118.

Bryman, A. (2004). Social Research Methods (2nd ed.). Oxford University Press.

Borgen, J. (2016). Content marketing [BA thesis]. University of Florida.

Chan, A., & Astari, D. (2017). The Analysis of Content Marketing In Online Fashion Shops in Indonesia. Review of Integrative Business and Economics Research, 6(2), 225-233.

Claesson, A., & Jonsson, A. (2017). The Confusion of Content Marketing A Study To Clarify The Key Dimensions of Content Marketing. Högskolan Kristianstad, Sektionen för hälsa och samhälle.

Diachuk, I., Britchenko, I., & Bezpartochnyi, M. (2019). Content marketing model for leading web content management. In: 3rd International Conference on Social, Economic, and Academic Leadership (ICSEAL 2019). doi: 10.2991/icseal-19.2019.21

Du Plessis, C. (2015). An Exploratory Analysis of Essential Elements of Content Marketing. Proceedings of the European Conference on e-Learning, Hatfield, 55(45), 129-142.

Elisa, R., & Gordini, N. (2014). Content Marketing Metrics: Theoretical Aspects and Empirical Evidence Department of Economics. Management and Statistics. Europen Scientific Journal, 10(34), 92-104.

ensler, S., Völckner, F., Liu-Thompkins, Y., & Wiertz, C. (2013). Managing Brands in the Social Media Environment. Journal of Interactive Marketing, 27, 242-256. doi: 10.1016/j.intmar.2013.09.004

Gumus, N. (2017). The Effects Of Social Media Content Marketing Activities Of Firms On Consumers’ Brand Following Behavior. Academic Research International, 8, 1-8.

Hanninen, H. (2015). Perceptions of content marketing: Case study on Finnish companies [MA thesis]. University of Jyvaskyla.

Hollebeek, L. D., & Macky, K. (2019). Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications. Journal of Interactive Marketing, 45(41), 27–41. doi: 10.1016/j.intmar.2018.07.003

Holliman, G., & Rowley, J. (2014). Business to business digital content marketing: marketers’ perceptions of best practice. Journal of Research in Interactive Marketing, 8(4), 269-293. doi:10.1108/JRIM-02-2014-0013

Khusainova, D. (2015). Effectiveness of content marketing for photographers [MA thesis]. Masaryk University.

Kose, U., & Sert, S. (2017). Improving Content Marketing Processes with the Approaches by Artificial Intelligence. Ecoforum Journal, 6(1), 1-9.

Liu, X., Shi, S.W., Teixeira, T., & Wedel, M. (2018). Video Content Marketing: The Making of Clips. Journal of Marketing, 82(4), 86-101. Doi: 10.1509/jm.16.0048

Maintz, J., & Zaumseil, F. (2017). Using Web Analytics for Content Marketing Performance Measurement. In: 5th International Conference On Contemporary Marketing Issues (ICCMI).

Mansour, D. (2015). Content marketing in Online Marketing Strategy and IT Startups Case Study of Five Portugude and Four Egyption Tech Stratups [MA thesis] University of Porto, Portuguese.

Pazeraite, A., & Repoviene, R. (2016). Content Marketing Elements And Their Influence On Search Advertisement Effectiveness: Theoretical Background And Practical Insights. Organizacijų Vadyba: Sisteminiai Tyrimai, 75, 97-109. Doi: 10.7220/MOSR.2335.8750.2016.75.7

Suhail Ajina, A. (2019). The Role Of Content Marketing In Enhancing Customer Loyalty: An Empirical Study On Private Hospitals In Saudi Arabia. Innovative Marketing, 15(3), 71-84. Doi:10.21511/im.15(3).2019.06

Taylor, S. A., & Hunter, G. L. (2014). The impact of loyalty with e‐CRM software and e‐services. International Journal of Service Industry Management, 80(8), 121-127. Doi: 10.1108/09564230210447931

Wang, W. L., Malthouse, E., Calder, B., & Uzunoglu, E. )2017). B2B Content Marketing For Professional Services: In-Person Versus Digital Contacts. Industrial Marketing Management, 81, 160-168. Doi: 10.1016/j.indmarman.2017.11.006

Wu, X. & Liu, F.Y. (2018) An Analysis of the Motivation of Customer Participation Value Co-Creation in the We-Media: A Study Based on Content Marketing. Open Journal of Business and Management, 6, 749-760. Doi: 10.4236/ojbm.2018.63057

Xin Wu, X., & Liu, F. (2018). An Analysis of the Motivation of Customer Participation Value Co-Creation in the We-Media: A Study Based on Content Marketing.  Journal of Business and Management, 6(3), 749-760. Doi: 10.4236/ojbm.2018.63057

Yodi H. P., Widyastuti, S., & Noor, L. S. (2020). The Effects of Content and Influencer Marketing on Purchasing Decisions of Fashion Erigo Company. Dinasti International Journal of Economics, Finance & Accounting(May),1(2),345-357. Doi:https://doi.org/10.38035/dijefa.v1i2

Zhu, X. (2018). Research on The Impact Of Content Marketing On Brand Equity. Advances in Economics Business and Management Research (Aebmr), 62, 231-236. Doi: https://doi.org/10.2991/iafsm-18.2019.35

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