توسعه مدل بازاریابی ویروسی در کسب و کارهای برخط با استفاده از رویکرد آمیخته

 

References

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References [In Persian]

Ahmadi Nouri, M. (2016). The Effects of Tendency Expectations, Mental Norms, and Consumer Loyalty on Viral Marketing Attitudes and Oral Social Media Advertising. (M.Sc. Thesis) Islamic Azad University of Ghods,. [In Persian]

Aibaghi Esfahani, S., Ghafourian Shagerdi, A., Vahidi, T., Daneshmadn, B. (2020). The Effect of Competitive Strategies on the Function of Marketers in Social Media; With Moderator Role of the Organizational Features. IT Management Studies, 8(31), 119-152. [In Persian]

Bakhshandeh, G., Ghashghayi, S. (2020). The model of the influential factors on the intention of women to purchase clothing from online stores. IT Management Studies, 8(31),185-204. [In Persian]

Danaei, A., Momen, E. (2017). Analysis of the Impact of Viral Marketing in Social Networks on the Purchase Intention of Consumers: A Case Study of Telegram Social Network. Journal of Business Administration Researches, 9(18), 243-267. [in Persian]

Ershadi, M. J., & Moghadam, X. (2019). Determining the Importance of Website Quality Criteria from the Perspective of Users Based on EQual Methods and Fuzzy Network Analysis Process. Consumer Behavior Studies Journal, 6(2), 23-4. [in Persian]

Ghaedi Heydari, S. (2015). Study of effective stimuli on viral marketing and its effect on brand awareness and attitude. Yazd University,. [In Persian]

Ghavami, A., sarafizadeh qazvini, A., Badizadeh, A., Alem Tabriz, A. (2019). Factors Affecting Technological Corporate Entrepreneurship: An e-Business Approach. Journal of Technology Development Management, 7(3), 37-61. [In Persian]

Hajiheidari, N., Khanlari, A. & Reyhani, H. (2017). Exploring and Prioritizing Factors Influencing Viral Marketing in the Context of Mobile Application. Journal of Information Technology Management, 9(2),237 – 252. [In Persian]

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Mohajer, R. (2017). The Role of Social Networks on Viral Advertisements of Companies in Product Marketing to Promote Their Goals (Case Study of Telegram Social Network), Raja Higher Education Center,. [In Persian]‌

 

 

‌ ‌استناد به این مقاله: فاضلی ویسری، الهام، تقی پوریان، محمد جواد، قنبرزاده، قیدر، رضا، طاولی. (1400). توسعه مدل بازاریابی ویروسی در کسب‌وکارهای برخط با استفاده از رویکرد آمیخته، مطالعات مدیریت کسب وکار هوشمند، 9(36)، 1-36.                                                    DOI: 10.22054/ims.2021.53590.1763

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