| تعداد نشریات | 62 |
| تعداد شمارهها | 2,323 |
| تعداد مقالات | 19,157 |
| تعداد مشاهده مقاله | 61,589,963 |
| تعداد دریافت فایل اصل مقاله | 31,232,766 |
Nothing's for Free: Identifying the Most Important Content Monetization Mechanics in Mobile Games | ||
| Journal of Digital Content Management | ||
| مقاله 5، دوره 4، شماره 6، 2023، صفحه 85-112 اصل مقاله (1.4 M) | ||
| نوع مقاله: Original Article | ||
| شناسه دیجیتال (DOI): 10.22054/dcm.2022.67752.1085 | ||
| نویسندگان | ||
| Kobra Bakhshizadeh Borj1؛ Hamed Nasiri* 2؛ Ali Akbari3 | ||
| 1Assistant Professor, Department of Business Administration, Allameh Tabataba'i University, Tehran, Iran | ||
| 2Ph.D. Candidate in Business Administration, Allameh Tabataba'i, Tehran, Iran | ||
| 3Faculty of Management, Allameh Tabataba'i University, Tehran, Iran | ||
| چکیده | ||
| Mobile games are getting a lot of attention as a content-based sector of the digital economy. Especially considering "Free with In-App Purchase" as the mainstream business model of these games, designing the right economic structure to monetize the content of mobile games is crucial. However, there is limited knowledge about the mechanisms of persuading users to pay for in-game content and most of the studies are merely focused on the revenue models. Due to this knowledge gap, this study attempts to aggregate the game monetization methods into a multi-level classification and focus on identifying the main content monetization mechanics of five genres: Arcade, Sport, Puzzle, Racing, and Platformer/ Runner. For this purpose, interviews were conducted by game design and economics experts about successful mobile games. As a result, a new multi-level classification for mobile games revenue models is proposed which includes monetization via selling core items, selling performance items, and providing supplementary services in addition to retailing and in-game advertising. It also became clear that monetization mechanics for each of these methods vary in different genres and change depending on the type of game. The results of this study can be useful for digital game researchers, designers, and marketeers to structure a better revenue stream. | ||
| کلیدواژهها | ||
| Content Monetization؛ Digital Economy؛ Game Design؛ In-App Purchase | ||
| مراجع | ||
|
Baghbaniyazdi, S., & Ferdosara, H. (2017). The Most Successful Business Model of Mobile Applications: A Comparative Analysis of Six Iranian Mobile Games. J. Softw., 12(3), 201-211.
DIREC. (2018). Landscape Report 2017: The Most Significant Information of Digital Games Consumption in Iran. Available at: http://direc.ircg.ir/wp-content/uploads/2018/07/EnglishLandscape.2017.pdf.
DIREC. (2020). Landscape Report 2019: The Most Significant Information of Digital Games Consumption in Iran. Available at: https://direc.ircg.ir/wp-content/uploads/2020/10/EnglishLandscape13990805.pdf.
Erlebach, A. M. (2021). The impact of ongoing monetization tools on the sustainability of online free-to-play game services (Master's thesis, Bangkok University). Retrieved from: http://dspace.bu.ac.th/jspui/handle/123456789/5035.
Fields, Tim. (2014). Mobile & Social Game Design: Monetization Methods and Mechanics, Second Edition. Abingdon: Routledge.
Glaser, B. G., Strauss, A. L., & Strutzel, E. (1968). The discovery of grounded theory; strategies for qualitative research. Nursing research, 17(4), 364.
Golynchev, A. (2019). Microtransactions as a way of monetization in the video game industry (Master's thesis, Saimaa University of Applied Sciences). Retrieved from: https://urn.fi/URN:NBN:fi:amk-2019091318467.
Hagseth, A., & Kjenes, S. F. (2020). Monetizing Virtual Goods in Online Games (Master's Thesis, Norwegian School of Economics). Retrieved from: https://www.researchgate.net/publication/349870823_Monetizing_Virtual_Goods_in_Online_Games_Understanding_how_PC_console_and_mobile_players'_preference_of_genre_personality_traits_and_attitudes_towards_monetization_tactics_influence_their_intention_to.
Klimas, P. (2017). Current Revenue (Monetisation) Models of Video Game Developers. Journal of Management and Financial Sciences, 10(28), 119-136.
Komorowski, M., & Delaere, S. (2016). Online media business models: lessons from the video game sector. Westminster Papers in Communication and Culture, 11(1), 103-123.
Kotler, P., Armstrong, G., & Cunningham, M. H. (2005). Principles of marketing. Toronto: Pearson Prentice Hall.
Landoni, P., Dell’era, C., Frattini, F., Petruzzelli, A. M., Verganti, R., & Manelli, L. (2020). Business model innovation in cultural and creative industries: Insights from three leading mobile gaming firms. Technovation, 92, 102084.
Nasiri, H. & Kolli, Sh. (2022). Game as a Platform and Co-Creation with Users. In: Emerging Trends in Digital Games. Tehran: Iran Computer and Video Games Foundation. (in Persian)
Newzoo. .(2020). Newzoo Global Games Market Report 2020. Available at: https://newzoo.com/insights/trend-reports/newzoo-global-games-market-report-2020-light-version/.
Olsson, B. & Sidenblom, L. (2010). Business Models for video Games (Master's Thesis, Lund University). Retrieved from: https://www.lunduniversity.lu.se/lup/publication/1672034.
Osathanunkul, C. (2015). A classification of business models in video game industry. International Journal of Management Cases, 17(1), 35-44.
Perry, D., & De Maria, R. (2009). [On game design]; David Perry on game design: a brainstorming toolbox. Course Technology.
Prato, G. D., Feijoo Gonzalez, C. A., & Simon, J. P. (2014). Innovations in the video game industry: Changing global markets. Communications & strategies, (94), 17-38.
Statista. (2021). Google Play: number of available gaming apps as of Q3 2020. Available at: https://www.statista.com/ statistics/780229/number-of-available-gaming-apps-in-the-google-play-store-quarter/.
SuperData. (2020). 2019 Year In Review Digital Games and Interactive Media. Available at: https://www.ivcc.org.cn/report/detail/id/29048.
Švelch, J., & van Roessel, L. (2021). Who Creates Microtransactions: The Production Context of Video Game Monetization. In: Game Production Studies. Amsterdam: Amsterdam University Press.
Vanhala, E. (2015). The role of business model in computer game development organizations (Master's thesis, Lappeenranta Univeristy of Technology). Retrieved from: https://urn.fi/URN:ISBN:978-952-265-868-5.
| ||
|
آمار تعداد مشاهده مقاله: 1,151 تعداد دریافت فایل اصل مقاله: 1,097 |
||