شناسایی عوامل تأثیرگذار بر برندسازی شخصی در فضای مجازی در حوزه سخنرانی

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Tajik Esmaeili, S., Alipour, A., & Torbati, S. (2020). The Role of Instagram in Personal Brand Development (Case: Iranian Instagram Users, 2019). Communication Research, 27(103), 35-57. doi: 10.22082/cr.2020.120846.1990] In Persian[

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Safar, Y., Azimzadeh, S. M., & Kafashpoor, A. (2016). Analyzing the Factors to Affect the Formation of the Professional Athlete’s Brand Image. Sport Management and Development, 5(1), 85-102. ] In Persian[

Saffari, M., Poursaeed, M., & Niknafs, A. (2021). Factors Influencing Personal Branding on Social Networks (Instagram) with Data Mining Approach. Consumer Behavior Studies Journal, 8(2), 138-155. doi: 10.34785/J018.2021.885] In Persian[

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‌ ‌استناد به این مقاله: جراحی، لیلا.، امینی سابق، زین العابدین.، ساده، احسان.، افشارنژاد، علیرضا. (1401). شناسایی عوامل تاثیرگذار بر برندسازی شخصی در فضای مجازی در حوزه سخنرانی، مطالعات مدیریت کسب وکار هوشمند، 11(41)، 27-54.

DOI: 10.22054/IMS.2022.61868.2022

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