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Innovation strategy based on industry 4.0 and digital transformation in SME companies in Iran | ||
| International Journal of Digital Content Management | ||
| مقالات آماده انتشار، پذیرفته شده، انتشار آنلاین از تاریخ 08 آذر 1401 | ||
| نوع مقاله: Original Article | ||
| شناسه دیجیتال (DOI): 10.22054/dcm.2022.69080.1132 | ||
| نویسندگان | ||
Adel Sepehr  1؛ Manouchehr Manteghi 2؛ Vahid Baradaran 3
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| 1PhD Candidate in Strategic Industrial Management, North Tehran Azad University, Tehran, Iran | ||
| 2Faculty member of Malek Ashtar University, Tehran, Iran | ||
| 3Associate Professor at Islamic Azad University, Tehran North, Tehran, Iran | ||
| چکیده | ||
| competitiveness and firms and companies, and the world is increasingly moving towards a knowledge-based economy. Innovation and technological change are strongly influenced by the country/place where they occur. The main purpose of this study is to present the framework of SME innovation strategy with the approach of the fourth generation industry in Iran, which has been done using the GT method i.e a blend of qualitative and quantitative methods. The research population includes small and medium businesses and industrial townships in Tehran. The method of data collection in the qualitative part is the interview and in the quantitative part a questionnaire. The findings show that the innovation strategy framework in SME in the fourth industrial revolution is one of the causal factors with 5 components including small and medium businesses, organization maturity model, digitization, rules and regulations and innovation strategy. The results consist of 8 sub-components, which can be enumerated as market development, increasing exports, increasing productivity, creating added value, improving financial credits, training work managers, entrepreneurship and finally creating employment. The results show that the program factors have an effect on the facilitating factors; the causal factors on the innovation framework; the informational factors on the obstacles; supervisory and control factors on facilitating factors; barriers on the innovation framework; ; Financial resources have an effect on obstacles, consequences on innovation framework and structural factors on obstacles in small and medium enterprises. | ||
| کلیدواژه‌ها | ||
| Fourth Industrial Revolution؛ Innovation Strategy؛ SME؛ Industry 4.0؛ Digitization of Industry | ||
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آمار تعداد مشاهده مقاله: 58 |
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