Content Marketing Scientific Articles in the WOS: A Bibliometric Analysis

Ahmad, N. S., Musa, R., & Harun, M. H. M. (2016). The Impact of Social Media Content Marketing (SMCM) towards Brand Health. Procedia Economics and Finance, 37, 331-336. https://doi.org/https://doi.org/ 10.1016/S2212-5671(16)30133-2

Aimei, L., Chunxia, C., Hailong, S., Guanxing, X., & Chenjie, X. (2017). A literature review of story marketing from a perspective of improving consumer experience. Foreign Economics & Management, 39(12), 127-139.

Akpinar, E., & Berger, J. (2017). Valuable Virality. Journal of Marketing Research, 54(2), 318-330. https://doi.org/10.1509/jmr.13.0350

Aria, M., Alterisio, A., Scandurra, A., Pinelli, C., & D’Aniello, B. (2021). The scholar’s best friend: Research trends in dog cognitive and behavioral studies. Animal Cognition, 24(3), 541-553.

Aria, M., & Cuccurullo, C. (2017). bibliometrix: An R-tool for comprehensive science mapping analysis. Journal of informetrics, 11(4), 959-975.

Bouyssou, D., & Marchant, T. (2011). Ranking scientists and departments in a consistent manner. Journal of the American Society for Information Science and Technology, 62(9), 1761-1769.

Callon, M., Courtial, J.-P., Turner, W. A., & Bauin, S. (1983). From translations to problematic networks: An introduction to co-word analysis. Social science information, 22(2), 191-235. .

Concari, A., Kok, G., & Martens, P. (2022). Recycling behaviour: Mapping knowledge domain through bibliometrics and text mining. Journal of environmental management, 303, 114160.

Cramer, M. (2013). Beyond the Blog Content Marketing as a Core Business Strategy. EContent, 36, 10-15.

Del Barrio-García, S., Muñoz-Leiva, F., & Golden, L. (2020). A review of comparative advertising research 1975–2018: Thematic and citation analyses. Journal of Business Research, 121, 73-84. https://doi.org/https://doi.org/10.1016/j.jbusres.2020.08.023

Derviş, H. (2019). Bibliometric analysis using Bibliometrix an R Package. Journal of Scientometric Research, 8(3), 156-160.

Donthu, N., Kumar, S., Mukherjee, D., Pandey, N., & Lim, W. M. (2021). How to conduct a bibliometric analysis: An overview and guidelines. Journal of Business Research, 133, 285-296.

Elango, B., & Rajendran, P. (2012). Authorship trends and collaboration pattern in the marine sciences literature: a scientometric study. International Journal of Information Dissemination and Technology, 2(3), 166-169.

Escalas, J. E. (2004). Narrative processing: Building consumer connections to brands. Journal of consumer psychology, 14(1-2), 168-180.

Fetscherin, M., & Usunier, J. C. (2012). Corporate branding: an interdisciplinary literature review. European Journal of Marketing, 46(5), 733-753. https://doi.org/10.1108/03090561211212494

He, Q. (1999). Knowledge discovery through co-word analysis. Library Trends 48(1), 133-159.

Hollebeek, L. D., & Macky, K. (2019). Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications. Journal of Interactive Marketing, 45, 27-41. https://doi.org/https://doi.org/10.1016/ j.intmar.2018.07.003

Holliman, G., & Rowley, J. (2014). Business to business digital content marketing: marketers’ perceptions of best practice. Journal of research in interactive marketing.

Human, G., Hirschfelder, B., & Nel, J. (2018). The effect of content marketing on sponsorship favorability. International Journal of Emerging Markets, 13(5), 1233-1250. https://doi.org/10.1108/IJoEM-06-2017-0215

Kajtazi, K., & Zeqiri, J. (2020). The effect of e-WOM and content marketing on customers' purchase intention. International Journal of Islamic Marketing and Branding, 5(2), 114-131. https://doi.org/ 10.1504/IJIMB.2020.111144

Kannan, P. K., & Li, H. A. (2017). Digital marketing: A framework, review and research agenda. International Journal of Research in Marketing, 34(1), 22-45. https://doi.org/https://doi.org/10.1016/j.ijresmar. 2016.11.006

Kee, A. W. A., & Yazdanifard, R. (2015). The review of content marketing as a new trend in marketing practices. International Journal of Management, Accounting and Economics, 2(9), 1055-1064.

Khan, I. (2022). Do brands’ social media marketing activities matter? A moderation analysis. Journal of Retailing and Consumer Services, 64, 102794. https://doi.org/https://doi.org/10.1016/j.jretconser.2021.102794

Kilgour, M., Sasser, S. L., & Larke, R. (2015). The social media transformation process: curating content into strategy. Corporate Communications: An International Journal.

Kim, S., Jiang, J.-Y., Nakada, M., Han, J., & Wang, W. (2020). Multimodal post attentive profiling for influencer marketing. Proceedings of The Web Conference 2020,

Kitchen, P. J. (1997). Was public relations a prelude to corporate communications? Corporate Communications: An International Journal.

Koch, T., Viererbl, B., & Schulz-Knappe, C. (2021). How much journalism is in brand journalism? How brand journalists perceive their roles and blur the boundaries between journalism and strategic communication. Journalism, 14648849211029802.

Koseoglu, M. A. (2016). Mapping the institutional collaboration network of strategic management research: 1980–2014. Scientometrics, 109(1), 203-226.

Kunosic, S., & Zerem, E. (2019). Scientometrics Recent Advances. IntechOpen. https://books.google.com/books?id=n0P8DwAAQBAJ

Mathew, V., & Soliman, M. (2020). Does digital content marketing affect tourism consumer behavior? An extension of t echnology acceptance model. Journal of Consumer Behaviour, 20. https://doi.org/ 10.1002/cb.1854

Mathew, V., & Soliman, M. (2021). Does digital content marketing affect tourism consumer behavior? An extension of technology acceptance model [https://doi.org/10.1002/cb.1854]. Journal of Consumer Behaviour, 20(1), 61-75. https://doi.org/https://doi.org/10.1002/ cb.1854

Moral-Muñoz, J. A., Herrera-Viedma, E., Santisteban-Espejo, A., & Cobo, M. J. (2020). Software tools for conducting bibliometric analysis in science: An up-to-date review. Profesional de la Información, 29(1).

Oltarzhevskyi, D. O. (2019). Typology of contemporary corporate communication channels. Corporate Communications: An International Journal, 24(4), 608-622. https://doi.org/10.1108/CCIJ-04-2019-0046

Pulizzi, J. (2012). The Rise of Storytelling as the New Marketing. Publishing Research Quarterly, 28(2), 116-123. https://doi.org/10.1007/s12109-012-9264-5

Pulizzi, J., & Barrett, N. (2009). Get Content Get Customers: Turn Prospects into Buyers with Content Marketing (Vol. 1). McGraw Hill.

Rancati, E., & Gordini, N. (2014). Content Marketing Metrics: Theoretical Aspects and Empirical Evidence. European Scientific Journal, 10(34), 92-104.

Rethlefsen, M. L., Kirtley, S., Waffenschmidt, S., Ayala, A. P., Moher, D., Page, M. J., & Koffel, J. B. (2021). PRISMA-S: an extension to the PRISMA statement for reporting literature searches in systematic reviews. Systematic reviews, 10(1), 1-19.

Rojas-Lamorena, Á. J., Del Barrio-García, S., & Alcántara-Pilar, J. M. (2022). A review of three decades of academic research on brand equity: A bibliometric approach using co-word analysis and bibliographic coupling. Journal of Business Research, 139, 1067-1083.

Rose, R., & Pulizzi, J. (2011). Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand. CMI Books. https://books.google.com/books?id=PiPgXwAACAAJ

Rowley, J. (2008). Understanding digital content marketing. Journal of marketing management, 24(5-6), 517-540.

Rumbay, W. E., Mangantar, M., & Wangke, S. J. (2021). Analysis of Digital Content Marketing Trend of Local Start-Up Business in North Sulawesi. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi, 9(2): 703-715.

Sabate, F., Berbegal-Mirabent, J., Cañabate, A., & Lebherz, P. R. (2014). Factors influencing popularity of branded content in Facebook fan pages. European management journal, 32(6), 1001-1011.

Saura, J. R., Palos-Sánchez, P., & Cerdá Suárez, L. M. (2017). Understanding the digital marketing environment with KPIs and web analytics. Future Internet, 9(4), 76.

Trivedi, J. P. (2021). Effect of Influencer Marketing on Online Impulse Purchase: The Mediating Role of Consumer-Brand Engagement. Journal of Electronic Commerce in Organizations (JECO), 19(3), 49-64.

Tsai, M.-C. (2020). Storytelling advertising investment profits in marketing: From the perspective of consumers’ purchase intention. Mathematics, 8(10), 1704.

Tsai, Y. L. (2017). The Innovation of B2B Brand Story Marketing. International Journal of Synergy and Research, 6.

Wuebben, J. (2011). Content is Currency: Developing Powerful Content for Web and Mobile. Quercus. https://books.google.li/books? id=XukSTAJDxtQC

Yaghtin, S., Safarzadeh, H., & Karimi Zand, M. (2021). B2B digital content marketing in uncertain situations: a systematic review. Journal of Business & Industrial Marketing, ahead-of-print(ahead-of-print). https://doi.org/10.1108/JBIM-03-2021-0174

Ye, G., Hudders, L., De Jans, S., & De Veirman, M. (2021). The value of influencer marketing for business: A bibliometric analysis and managerial implications. Journal of Advertising, 50(2), 160-178.