| تعداد نشریات | 61 |
| تعداد شمارهها | 2,227 |
| تعداد مقالات | 18,260 |
| تعداد مشاهده مقاله | 56,015,819 |
| تعداد دریافت فایل اصل مقاله | 29,038,441 |
مروری بر کاربردهای منتخب بلاکچین در صنعت رسانه و سرگرمی: رویکرد آیندهپژوهی | ||
| مطالعات رسانههای نوین | ||
| مقاله 9، دوره 11، شماره 42، تیر 1404، صفحه 334-285 اصل مقاله (1.42 M) | ||
| نوع مقاله: مقاله علمی پژوهشی | ||
| شناسه دیجیتال (DOI): 10.22054/nms.2024.80582.1732 | ||
| نویسندگان | ||
| محمد مهدی مولایی* 1؛ صدیقه سخایی2 | ||
| 1دانشیار، دانشکده علوم ارتباطات، دانشگاه علامه طباطبائی، تهران، ایران | ||
| 2کارشناسی ارشد، دانشکده علوم ارتباطات، دانشگاه علامه طباطبائی، تهران، ایران | ||
| چکیده | ||
| یکی از فناوریهای نوظهوری که در دهه گذشته تأثیر زیادی بر سبک زندگی ما داشته است، فناوری بلاکچین نام دارد که امکان ایجاد انقلابی در نحوه تجارت و تعامل جامعه را فراهم میکند. بلاکچین یک پایگاه داده همتا به همتای توزیع شده است که امکان غیرمتمرکزکردن سیستمها را فراهم، توزیع و ذخیرهسازی دادهها و تراکنشها را تضمین میکند. این فناوری پتانسیل زیادی برای توسعه در صنعت رسانه و سرگرمی دارد و میتوان این صنعت را متحول کند. این تحولات مکانیسم تولید، تضمین محتوا، مدیریت حقوق دیجیتال تا بحثهای سانسور و امینت کاربر را شامل میشود. مطالعات فعلی در مورد این موضوع هنوز در مراحل اولیه است. از جمله مزایایی که میتوان برای بلاکچین توصیف کرد، ایجاد شفافیت، ایجاد بسترهای تسهیلسازی مالی، حذف واسطهها، افزایش اعتماد و امنیت، تمرکززدایی و غیرقابل دستکاریبودن آن است. در این پژوهش، برای شناسایی کاربردهای بلاکچین در صنعت رسانه و سرگرمی با رویکرد آیندهپژوهی از روش پویش محیط استفاده شد. در نتیجه با تحلیل مضامین بدست آمده، دوازده کاربرد بلاکچین در صنعت رسانه و سرگرمی شناسایی شد که شامل این موارد است: 1- مقابله با اخبار جعلی و شایعات؛ 2- حذف رباتهای تبلیغاتی؛ 3- تضمین گردش آزاد اطلاعات؛ 4- مقابله با سرقت ادبی؛ 5- ارتقای امنیت کاربر؛ 6- تسهیل تأمین مالی جمعی؛ 7- حذف واسطههای صنعت رسانه؛ 8- امکانپذیری تبادل مالی بینالمللی؛ 9- احراز هویت مخاطب؛ 10- تحقق ایدههای متاورسی؛ 11- بستر ایجاد پلتفرم رسانه اجتماعی؛ 12- ارتقای وفاداری مخاطب از طریق توکن هواداری. | ||
| کلیدواژهها | ||
| بلاکچین؛ صنعت رسانه و سرگرمی؛ جامعه شبکهای؛ آیندهپژوهی؛ پویش محیط | ||
| مراجع | ||
|
Ariyarathna, T., Harankahadeniya, P., Isthikar, S., Pathirana, N., Bandara, H. M. N. D., & Madanayake, A. (2019). Dynamic Spectrum Access via Smart Contracts on Blockchain. 2019 IEEE Wireless Communications and Networking Conference (WCNC), 1–6. https://doi.org/10.1109/WCNC.2019.8885750
Arnold, L., Brennecke, M., Camus, P., Fridgen, G., Guggenberger, T., Radszuwill, S., Rieger, A., Schweizer, A., & Urbach, N. (2019). Blockchain and initial coin offerings: Blockchain’s implications for crowdfunding. Business Transformation through Blockchain: Volume I, 233–272.
Asim, J., Khan, A. S., Saqib, R. M., Abdullah, J., Ahmad, Z., Honey, S., Afzal, S., Alqahtani, M. S., & Abbas, M. (2022). applied sciences Blockchain-based Multifactor Authentication for Future 6G Cellular Networks : A Systematic Review.
Benhamouda, F., Gentry, C., Gorbunov, S., Halevi, S., Krawczyk, H., Lin, C., Rabin, T., & Reyzin, L. (2020). Can a public blockchain keep a secret? Lecture Notes in Computer Science (Including Subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), 12550 LNCS, 260–290. https://doi.org/10.1007/978-3-030-64375-1_10
Blaikie, N. (2005). Designing Social Research, Translated by Hassan Chavoshian. Tehran: Nay Publications [In Persion].
Caponetto, I., Earp, J., & Ott, M. (2014). Gamification and education: A literature review. European Conference on Games Based Learning, 1, 50.
Chandraprabha, K. S. (2023). Smart Contracts-Based Trusted Crowdfunding Platform. Lecture Notes on Data Engineering and Communications Technologies, 131, 473–483. https://doi.org/10.1007/978-981-19-1844-5_37
Chen, W., Xu, Z., Shi, S., Zhao, Y., & Zhao, J. (2018). A survey of blockchain applications in different domains. Proceedings of the 2018 International Conference on Blockchain Technology and Application, 17–21.
Chen, Y., Li, Q., & Wang, H. (2018). Towards Trusted Social Networks with Blockchain Technology. http://arxiv.org/abs/1801.02796
Cointelegraph. (2022). Cointelegraph: Bitcoin, Ethereum, Crypto News & Price Indexes. https://cointelegraph.com/learn/a-beginners-guide-to-understanding-the-layers-of-blockchain-technology
de Vos, M., Ishmaev, G., & Pouwelse, J. (2024). DESCAN: Censorship-resistant indexing and search for Web3. Future Generation Computer Systems, 152(November 2023), 257–272. https://doi.org/10.1016/j.future.2023.11.008
Debanjan, B. (2021). Is the media, entertainment and advertising industry ready to make most of the benefits of blockchain technology? https://techbullion.com/is-the-media-entertainment-and-advertising-industry-ready-to-make-most-of-the-benefits-of-blockchain-technology/
Deuze, M. (2011). Media Life. Media, Culture & Society. https://doi.org/https://doi.org/10.1177/0163443710386518
Dib, O., Brousmiche, K.-L., Durand, A., Thea, E., & Hamida, E. (2018). Consortium Blockchains: Overview, Applications and Challenges.
Ding, Y., Yang, L., Shi, W., & Duan, X. (2019). The digital copyright management system based on blockchain. 2019 IEEE 2nd International Conference on Computer and Communication Engineering Technology (CCET), 63–68.
Dutra, A., Tumasjan, A., & Welpe, I. M. (2018). Blockchain Is Changing How Media and Entertainment Companies Compete. MIT Sloan Management Review. https://sloanreview.mit.edu/article/blockchain-is-changing-how-media-and-entertainment-companies-compete/
Dwivedi, A. D., Singh, R., Ghosh, U., Mukkamala, R. R., Tolba, A., & Said, O. (2022). Privacy preserving authentication system based on non-interactive zero knowledge proof suitable for Internet of Things. Journal of Ambient Intelligence and Humanized Computing, 13(10), 4639–4649. https://doi.org/10.1007/s12652-021-03459-4
Ebadi, N., Jozani, M., Choo, K.-K. R., & Rad, P. (2022). A Memory Network Information Retrieval Model for Identification of News Misinformation. IEEE Transactions on Big Data, 8(5), 1358–1370. https://doi.org/10.1109/TBDATA.2020.3048961
Economist. (2015). The trust machine | The Economist.
Erkkilä, M. (2019). What use is blockchain for journalism? Polis LSE. http://www.lse.ac.uk/media-and-communications/assets/documents/research/Blockchain-POLIS-Report-Jan-2019
Fromm, J., & Sippel, A. (2018). How Blockchain Can Solve Today’s Digital Media Challenges.
Gencer, A. E., Basu, S., Eyal, I., Van Renesse, R., & Sirer, E. (2018). Decentralization in Bitcoin and Ethereum Networks.
Ghelani, D. (2022). What is Non-fungible token (NFT)? A short discussion about NFT Terms used in NFT. Authorea Preprints. https://doi.org/10.22541/AU.166490992.24247550/V1
Guidi, B. (2020). When Blockchain meets Online Social Networks. Pervasive and Mobile Computing, 62, 101131. https://doi.org/https://doi.org/10.1016/j.pmcj.2020.101131
Hasan, H. R., & Salah, K. (2019). Combating Deepfake Videos Using Blockchain and Smart Contracts. IEEE Access, 7, 41596–41606. https://doi.org/10.1109/ACCESS.2019.2905689
Huckle, S., & White, M. (2017). Fake News: A Technological Approach to Proving the Origins of Content, Using Blockchains. Big Data, 5(4), 356–371. https://doi.org/10.1089/big.2017.0071
Juels, A., Stamm, S., & Jakobsson, M. (2007). Combating Click Fraud via Premium Clicks. 16th USENIX Security Symposium (USENIX Security 07). https://www.usenix.org/conference/16th-usenix-security-symposium/combating-click-fraud-premium-clicks
Koivisto, J., & Hamari, J. (2019). The rise of motivational information systems: A review of gamification research. International Journal of Information Management, 45, 191–210.
Kung, L. (1389). Strategic Management in the Media: Theory to Practice. Translated by Maryam Khatibzadeh, Alireza Qaragozlou, Ali Akbar Farhangi. Tehran: Danjeh Publishing. [in Persian]
Lee, L.-H., Braud, T., Zhou, P., Wang, L., Xu, D., Lin, Z., Kumar, A., Bermejo, C., & Hui, P. (2021). All One Needs to Know about Metaverse: A Complete Survey on Technological Singularity, Virtual Ecosystem, and Research Agenda. https://doi.org/10.13140/RG.2.2.11200.05124/8
Leja, G., Mishra, B., Barile, G., & Lewinter, B. (2017). Blockchain reengineering the media value chain.
Liu, L., Zhang, W., & Han, C. (2021). A survey for the application of blockchain technology in the media. Peer-to-Peer Networking and Applications, 14(5), 3143–3165. https://doi.org/10.1007/s12083-021-01168-5
Milan Sallaba, Mogg, A., Gramatke, M. R., Esser, R., Paulsen, J. H., Heinzelmann, S., & Giessen, W. (2017). Blockchain @ Media A new Game Changer for the Media Industry? Вестник Росздравнадзора, 4(1), 9–15.
Mohsin, A. H., Zaidan, A. A., Zaidan, B. B., Albahri, O. S., Albahri, A. S., Alsalem, M. A., & Mohammed, K. I. (2019). Blockchain authentication of network applications: Taxonomy, classification, capabilities, open challenges, motivations, recommendations and future directions. Computer Standards & Interfaces, 64, 41–60.
Motamedanjad, K. (1398). Mass communication tools. Publications of Allameh Tabatabai University. [in Persian]
Mowlaei, M. M., & Talebian, H. (1395). Future studies of Iran. Tehran: Research Institute of Culture, Art and Communication. [in Persion]
Murimi, R. M. (2019). A blockchain enhanced framework for social networking. Ledger.
Mystakidis, S. (2022). Metaverse. MDPI. https://doi.org/10.3390/encyclopedia2010031
Nemati Anarky, D. (1396). Psychology of media trust. Interdisciplinary studies in media and culture, 7(1), 147–179. https://mediastudy.ihcs.ac.ir/article_2706.html [in Persian]
Pärssinen, M., Kotila, M., Rumin, R. C., Phansalkar, A., & Manner, J. (2018). Is Blockchain Ready to Revolutionize Online Advertising? IEEE Access, 6, 54884–54899. https://doi.org/10.1109/ACCESS.2018.2872694
Paul, S., Joy, J. I., Sarker, S., Shakib, A.-. A.-. H., Ahmed, S., & Das, A. K. (2019). Fake News Detection in Social Media using Blockchain. 2019 7th International Conference on Smart Computing & Communications (ICSCC), 1–5. https://doi.org/10.1109/ICSCC.2019.8843597
Pérez-Rosas, V., Kleinberg, B., Lefevre, A., & Mihalcea, R. (2017). Automatic detection of fake news. ArXiv Preprint ArXiv:1708.07104.
Plant, L. (2017). Implications of open source blockchain for increasing efficiency and transparency of the digital content supply chain in the australian telecommunications and media industry. Australian Journal of Telecommunications and the Digital Economy, 5(3), 15–29. https://doi.org/10.18080/ajtde.v5n3.113
Popescu, V., Gavrilă, C., Stelea, G. A., Cataron, A., Murroni, M., & Giusto, D. (2022). Blockchain-Based Recommendation and Advertisement System for the TV Ecosystem. 2022 IEEE International Symposium on Broadband Multimedia Systems and Broadcasting (BMSB), 1–6. https://doi.org/10.1109/BMSB55706.2022.9828751
Pu, S., & Yano, M. (2020). Market quality approach to IoT Data on blockchain big data. Blockchain and Crypt Currency, 21.
Qayyum, A., Qadir, J., Janjua, M. U., & Sher, F. (2019). Using Blockchain to Rein in the New Post-Truth World and Check the Spread of Fake News. IT Professional, 21(4), 16–24. https://doi.org/10.1109/MITP.2019.2910503
Rahman, S., & Bullock, P. (2005). Soft TQM, hard TQM, and organisational performance relationships: an empirical investigation. Omega, 33(1), 73–83.
Raval, S. (2016). Decentralized applications: harnessing Bitcoin’s blockchain technology. In Journal of Chemical Information and Modeling (Vol. 53, Issue 9). https://www.amazon.com/Decentralized-Applications-Harnessing-Blockchain-Technology/dp/1491924543
Serada, A., Grym, J., & Sihvonen, T. (2022). The Economy of Attention on Blockchain in the Brave Browser. In Futures of Journalism: Technology-stimulated Evolution in the Audience-News Media Relationship (pp. 49–62). Springer.
SETH, S. (2022). Public, Private, Permissioned Blockchains Compared. https://www.investopedia.com/news/public-private-permissioned-blockchains-compared/
Shahbazi, Z., & Byun, Y.-C. (2021). Fake Media Detection Based on Natural Language Processing and Blockchain Approaches. IEEE Access, 9, 128442–128453. https://doi.org/10.1109/ACCESS.2021.3112607
ShardeumContentTeam. (2022). What is a Consortium Blockchain?
Sheikh, M. (2022). Verasity’s Proof of View Passes Examination by Chinese Patent Office. https://medium.com/verasity/verasitys-proof-of-view-passes-examination-by-chinese-patent-office-7f3e64a70e8c
Shin, S., Kim, J. B., Hall, D., & Lang, T. (2020). What Information Propagates among the Public when an Initial Coin Offering (ICO) is Initiated? A theory-driven approach.
Song, G., Kim, S., Hwang, H., & Lee, K. (2019). Blockchain-based Notarization for Social Media. https://doi.org/10.1109/ICCE.2019.8661978
Speicher, M., Hall, B. D., & Nebeling, M. (2019). What is mixed reality? Proceedings of the 2019 CHI Conference on Human Factors in Computing Systems, 1–15.
Sun, L. (2021). The Emergence of Fan Token. https://medium.com/mogulproductions/the-emergence-of-fan-token-98323dfd705b)
Tasca, P., Bundesbank, D., Research, E., Glattfelder, J. B., & Perony, N. (2015). Digital Currencies: Principles, Trends, Opportunities, and Risks This document represents the author’s personal opinions and does not necessarily reflect the views of the Deutsche Bundesbank or its staff. 1–110.
Torky, M., Nabil, E., & Said, W. (2019). Proof of Credibility: A Blockchain Approach for Detecting and Blocking Fake News in Social Networks. International Journal of Advanced Computer Science and Applications, 10, 321–327. https://doi.org/10.14569/IJACSA.2019.0101243
Yogesh, S., Mangotra, A., Juneja, S. K., & Saxena, K. (2020). Outlook of Media & Entertainment Industry in the Covid Scenario. Paper Knowledge. Toward a Media History of Documents,48.
Yogesh Srivastav, Mangotra, A., Juneja,. Siimran K., & Saxena, K. (2020). Outlook of Media & Entertainment Industry in the Covid Scenario |. Paper Knowledge. Toward a Media History of Documents, 48.
Zarrin, J., Wen Phang, H., Babu Saheer, L., & Zarrin, B. (2021). Blockchain for decentralization of internet: prospects, trends, and challenges. Cluster Computing, 24(4), 2841–2866.
Zhu, X., & Wang, D. (2019). Research on Blockchain Application for E-Commerce, Finance and Energy. IOP Conference Series: Earth and Environmental Science, 252, 42126. https://doi.org/10.1088/1755-1315/252/4/042126 | ||
|
آمار تعداد مشاهده مقاله: 1,307 تعداد دریافت فایل اصل مقاله: 40 |
||