|نتایج ارزیابی نشریات علمی دانشگاه در سال 1400 اعلام شد 13 نشریه دانشگاه موفق به دریافت رتبه الف شدند|
|سرپرست مرکز چاپ و انتشارات دانشگاه خبر داد: نشریه انگلیسی زبان Digital Content Management (مدیریت محتوای دیجیتال) موفق به کسب اعتبار علمی مصوب از وزارت علوم تحقیقات و فناوری شد.|
|نشریه فرانسوی زبان Recherches en langue française (زبان پژوهی فرانسه) موفق به کسب اعتبار علمی مصوب از وزارت علوم تحقیقات و فناوری شد.|
|12 نشریه علمی-پژوهشی دانشگاه در میان نشریات برتر (Q1) کشور قرار گرفت|
|دریافت مجوز نشریه مطالعات مدیریت خدمات عمومی|
|پژوهشنامه مددکاری اجتماعی|
|اخذ امتیاز جدید|
|انتشار مجلات جدید دانشگاه|
|تعداد مشاهده مقاله||29,876,149|
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The Impact of New Information and Technologies on Attracting Customers to Sports Venues
|International Journal of Digital Content Management|
|مقاله 13، دوره 3، شماره 5، شهریور 2022، صفحه 290-310 اصل مقاله (797.17 K)|
|نوع مقاله: Original Article|
|شناسه دیجیتال (DOI): 10.22054/dcm.2022.67334.1081|
|Mohammad saeid Kiani 1؛ Leila Nazari 2|
|1PhD Student, Department of Sports Management, Kermanshah Branch, Islamic Azad University, Kermanshah, Iran.|
|2PhD Student, Sports Management, Kurdistan University, Sanandaj, Iran|
|Purpose: The purpose of conducting research was the effect of information and new technologies in attracting customers to sports venues in Kermanshah province.|
Method: According to the official statistics of the medical board, about 40,000 people are mentioned in the province's sports statistics community. The present research is applied research that is descriptive in terms of strategy and survey in terms of implementation. Data collection was done by field method and through a questionnaire. The statistical population was all customers of sports facilities in Kermanshah province. Based on Cochran's formula, 560 people were selected as a statistical sample. To collect information, Moghimi's (2010) mixed marketing questionnaires were adapted, and information technology and attracting research-made customers were used. The structural equation path analysis method was used to analyze the findings.
Findings: Findings indicate that the fit of the structural model of t-coefficients for all research relationships greater than 1.96 can be confirmed by the appropriateness of the fit of the structural equation model.
Conclusion: In general, it can be acknowledged that the combination of marketing and the use of information technology directly affects the process of attracting customers to sports venues, so it is recommended that managers use these strategies to highlight the competitive advantages of sports venues through the use of space. Put physical and virtual on the agenda.
|Customer acquisition؛ new technologies؛ Sports marketing؛ Sports management؛ Sports venues|
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