ارایه ی مدل بهبودیافته ی LRFM به جهت خوشه بندی مشتریان بانک ها بر مبنای الگوریتم ژنتیک

 References

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Ghosal, A. , Nandy, A. , Das, A. K. , Goswami, S. , Panday, M. ,2020, “A Short Review On Different Clustering Techniques And Their Applications”, Technology In Modelling And Graphics, Doi:  10.1007/978-981-13-7403-6_9

Hughes, A. M., 2004, "Boosting Response With Rfm", Marketing Tools

Lakshmanaprabu, S. K. , Shankar, K. , Gupta, D. , Khanna, A. , Rodrigues, J. J. , Pinheiro, P. R. , De Albuquerque, V. H. C. ,2018, “Ranking Analysis For Online Customer Reviews Of Products Using Opinion Mining With Clustering”, Complexity, (Article Id 3569351):1-9, Doi:  10.1155/2018/3569351

Marisa, F. , Ahmad, S. S. S. , Yusof, Z. I. M. , Hunaini, F. , Aziz, T. M. A. 2019, “Segmentation Model Of Customer Lifetime Value In Small And Medium Enterprise (Smes) Using K-Means Clustering And Lrfm Model”, International Journal Of Integrated Engineering, 11(3) , Doi 10.30880/Ijie.2019.11.03.018

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References [in Persian]

Taghi Taghavifard, M., Khajvand, S., 2011, Customer Segmentationof Bank Customers (Case: Saderatbank Of Iran), Business Management Explorations, 5 (9), 64-39.Doi: 20.1001.1.2645386.1392.5.9.3.7 [In Persian]

Khodabandehl;, S.,. Nik Nafs, A. Ghazizadeh, F. 2014, "Study Of Advantages, Disadvantages And Application Of Rfm In Assessing Customer Loyalty", The Second National Conference On Applied Research In Computer Science And Information Technology. [In Persian]

Dehghan, N.,  Zare, A. Peyvandi, P. Hadizadeh, M. 2012, "Using K-Mean Clustering Method To Group Body Shape", 8th National Conference On Textile Engineering In Iran. [In Persian]

Sadollahi Asrami, N., Solajgheh, 2015, A., Comparison Of Data Mining Crisp Methodology And Semma Methodology", The Second International Conference On Research In Science And Technology. [In Persian]

Sohrabi, B. Khanlari, A. 2007, "Measuring The Value Of The Customer Life Cycle (Clv) Based On The Rfm Model", Accounting And Auditing Reviews, 14 (47), 20-7 .. [In Persian]

Abdolmanafi, S., Nakhai, M. Pourjamali, F. 2015, "Customer Relationship Management", International Conference On New Research In Industrial Management And Engineering[In Persian].

Fatahi, S., Rabiee, M., 2020, Using The Lrfm Model For User Clustering Based On Search Behavior Analysis (Case Study: Iran Scientific Database (Ganj)", Journal Of Information Processing And Management, 36 (2), 442-419. [In Persian]

Ghanbari, R. Mehri, B. 2009, "Introduction To Genetic Algorithm", Master Thesis, Sharif University Of Technology, Faculty Of Mathematics. [In Persian]

Moslehi, N., Kafashpour, A. Naji Azimi, Z. 2014, "Using The Lrfm Model To Segment Customers Based On The Value Of Their Life Cycle", Public Management Research, 7 (25), 140119. [In Persian]

 

 

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