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نقش گردشگری ورزشی در ترویج رفتارهای سبز گردشگران | ||
مطالعات مدیریت گردشگری | ||
مقاله 1، دوره 17، شماره 60، دی 1401، صفحه 9-45 اصل مقاله (631.49 K) | ||
نوع مقاله: مقاله پژوهشی | ||
شناسه دیجیتال (DOI): 10.22054/tms.2022.69842.2752 | ||
نویسندگان | ||
جواد معدنی![]() ![]() ![]() ![]() | ||
1استادیار گروه مدیریت گردشگری، دانشگاه محقق اردبیلی، اردبیل، ایران. | ||
2استادیار گروه مدیریت گردشگری، دانشگاه علامه طباطبائی، تهران، ایران. | ||
3استادیار گروه مدیریت ورزشی، دانشگاه تهران، تهران، ایران | ||
چکیده | ||
هدف تحقیق حاضر، بررسی نقش گردشگری ورزشی در ترویج رفتارهای سبز گردشگران با محوریت استان اردبیل است. روش تحقیق پژوهش حاضر، آمیخته یا ترکیبی است که با استفاده از رویکرد متوالی اکتشافی در دو فاز کیفی-کمّی انجام شد. روشهای بکاررفته در این تحقیق، بهترتیب "تحلیلمضمون و پیمایش" است. مطابق با یافتههای تحقیق در فاز اول، مضامین استخراج شده از مصاحبههای نیمهساختاریافته در قالب 36 مضمون پایه، 15 مضمون سازماندهنده و 3 مضمون فراگیر دستهبندی شدند. مطابق با یافتههای فاز دوم تحقیق، تمامی مضامین مورد تایید خبرگان واقع شدند و همگی بهعنوان عواملی هستند که تعیینکننده نقش گردشگری ورزشی در ترویج رفتارهای سبز گردشگران میباشند. نتیجه میشود گردشگری ورزشی ضمن ایجاد مزایای اجتماعی، فرهنگی و اقتصادی عظیم برای ساکنان و بازدیدکنندگان، سهم قابلتوجهی در بروز رفتارهای سبز در گردشگران را دارد و این مقوله ضمن حفاظت از محیطزیست، بر توسعه گردشگری ورزشی نیز تأثیر دارد. | ||
کلیدواژهها | ||
گردشگری ورزشی؛ رفتار سبز؛ مسائل زیستمحیطی؛ استان اردبیل؛ مطالعه ترکیبی | ||
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