تقوا، محمدرضا. (1393). هوشمندی کسبوکار (مفاهیم و طراحی و توسعه سیستم). تهران: دانشگاه علامه طباطبائی. ص 8.
References
Aspara, J., Tikkanen, H., Pöntiskoski, E., & Järvensivu, P. (2011). Exploration and exploitation across three resource classes: Market/customer intelligence, brands/bonds and technologies/processes.
European Journal of Marketing https://doi. org/10.1108/03090561111111352
Crowley, E. (2004). Market intelligence versus marketing research. Quirk’s Marketing Research Review.
Del Vecchio, P., Mele, G., Ndou, V., & Secundo, G. (2018). Creating value from social big data: Implications for smart tourism destinations. Information Processing & Management, 54(5), 847-860. https://doi.org/ 10.1016/j.ipm.2017.10.006
Drucker, P. F. (1992). of Organizations. Harvard business review.
Dumitriu, D., Militaru, G., Deselnicu, D. C., Niculescu, A., & Popescu, M. A.-M. (2019). A perspective over modern SMEs: Managing brand equity, growth and sustainability through digital marketing tools and techniques. Sustainability, 11(7), 2111. https://doi. org/10.3390 /su11072111
Erevelles, S., Fukawa, N., & Swayne, L. (2016). Big Data consumer analytics and the transformation of marketing.
Journal of Business Research, 69(2), 897-904.
10.1016/j.jbusres.2015.07.001
Foerstl, K., Kähkönen, A.-K., Blome, C., & Goellner, M. (2020). Supply market orientation: a dynamic capability of the purchasing and supply management function.
Supply Chain Management: An International Journal.
https://doi. org/10. 1108/SCM-06-2019-0233
Galbraith, J. R. (1974). Organization design: An information processing view. Interfaces, 4(3), 28-36.
Hair Jr, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2021). A primer on partial least squares structural equation modeling (PLS-SEM): Sage publications.
Handfield, R. (2006). Supply market intelligence: A managerial handbook for building sourcing strategies: CRC Press.
Handfield, R. (2010). Differently, Gain an Edge. Supply Chain Management Review, 42-49.
Hatta, N. N. M., Miskon, S., Ali, N. M., Abdullah, N. S., Ahmad, N., Hashim, H.,... Maarof, M. A. (2015). Business intelligence system adoption theories in SMES: A literature review. ARPN J. Eng. Appl. Sci., 10(23), 18165-18174.
Hedin, H., Hirvensalo, I., & Vaarnas, M. (2011). The handbook of market intelligence: understand, compete and grow in global markets: John Wiley & Sons.
Hedin, H., Hirvensalo, I., & Vaarnas, M. (2014). Handbook of Market Intelligence: Understand. Compete and Grow in Global Markets.
Hendar, H., Ratnawati, A., Ab Razak, W. M. W., & Abdullah, Z. (2020). Market intelligence on business performance: The mediating role of specialized marketing capabilities.
Journal of Intelligence Studies in Business, 1(1.
10. 37380/jisib. v1i1. 562
Johnson, G. (2020). Is your marketing strategy based on the right data? Harvard business review.
Kerppola, E. (2014). Building a Roadmap for a Market Intelligence function in a Global B2B company.
Kohli, A. K., & Jaworski, B. J. (1990). Market orientation: the construct, research propositions, and managerial implications. Journal of marketing, 54(2), 1-18. https://doi. org/10. 2307/1251866
Lorentz, H., Aminoff, A., Kaipia, R., Pihlajamaa, M., Ehtamo, J., & Tanskanen, K. (2020). Acquisition of supply market intelligence–An information processing perspective.
Journal of Purchasing and Supply Management, 26(5), 100649.
10. 1016/j. pursup. 2020. 100649
Madhani, P. M. (2009). Resource based view (RBV) of competitive advantages: Importance, issues and implications. KHOJ Journal of Indian Management Research and Practices, 1(2), 2-12.
MUTHULAKSHMI, V., & JAISUN, M. (2020). ROLE OF MARKETING INTELLIGENCE IN ATTAINING COMPETITIVE ADVANTAGE IN INTERNET SERVICE PROVIDER COMPANIES, VIRUDHUNAGAR. International Multidisciplinary Innovative Research Journal
Narver, J. C., & Slater, S. F. (1990). The effect of a market orientation on business profitability. Journal of marketing, 54(4), 20-35.
https://doi.org/10.1177/002224299005400403
Paajanen, S., Valkokari, K., & Aminoff, A. (2017).
The opportunities of big data analytics in supply market intelligence. Paper presented at the Working Conference on Virtual Enterprises. DOI:
10. 1007/978-3-319-65151-4_19
Priporas, C. V. (2019). Competitive intelligence practice in liquor retailing: evidence from a longitudinal case analysis.
International Journal of Retail & Distribution Management.
https://eprints. mdx. ac. uk/id/eprint/26605
Reinartz, W., Wiegand, N., & Imschloss, M. (2019). The impact of digital transformation on the retailing value chain. International Journal of Research in Marketing, 36(3), 350-366. https://doi.org/ 10.1016/j.ijresmar.2018.12.002
Ross, P., McGowan, C., & Styger, L. (2012). A comparison of theory and practice in market intelligence gathering for Australian micro-businesses and SMEs. Paper presented at the Proceedings of 19th International Business Research Conference. https://ro. uow. edu. au/gsbpapers/376
Sandelowski, M., & Barroso, J. (2003). Classifying the findings in qualitative studies. Qualitative health research, 13(7), 905-923.
Sandelowski, M., & Barroso, J. (2006). Handbook for synthesizing qualitative research: springer publishing company.
Shamekhi, M., Scheepers, H., & Ahmed, A. (2018). The impact of business analytics on organisations: An information processing theory perspective.
Silva, A. T., Moro, S., Rita, P., & Cortez, P. (2018). Unveiling the features of successful eBay smartphone sellers. Journal of Retailing and Consumer Services, 43, 311-324. https://doi.org/10.1016/ j.jretconser.2018.05.001
Sundström, A., Hyder, A. S., & Chowdhury, E. H. (2020). Market-oriented CSR implementation in SMEs with sustainable innovations: an action research approach.
Baltic Journal of Management.
https://doi. org/10. 1108/BJM-03-2020-0091
Turban, E., Outland, J., King, D., Lee, J. K., Liang, T.-P., & Turban, D. C. (2017). Electronic commerce 2018: a managerial and social networks perspective: Springer.
References [In Persian]
Taghva, M. R. (2016).
Business Intelligence (Concepts, Design and Development): Allameh Tabataba'i University Publishing,9.