سیدجوادین، سیدرضا و امینی، علیرضا و امینی، زهرا. ). 102 (. ارزیاابی تایریر برناد بار وفااداری
مشتریان صنعت . ی چشم انداز مدیریت بازرگانی، شماره 0
هومن، حیدر علی. ) 1021 (. معدل یابی معادلات ساختار . ی نشر سمت: چاپ اول
Aaker, D.A. (1991), "Managing Brand Equity", New York, Ny.
Aravindakshan, Ashwin. Rust, Roland T. Lemon, Katherine N. & Zeithaml, Valerie A., (2004), Customer Equity: Making Marketing Strategy Financially Accountable, Journal of Systems Science and Systems Engineering.
Koskela, Heikki, (2002). "Customer Satisfaction and Loyalty In After Sales Service", Helsinki University of Technology, Report No 21
Leone, Robert P., Rao, Vithala R., Keller, Kevin Lane, Luo, Anita Man, Mcalister, Leigh And Srivastava, Rajendra, (2006). Linking Brand Equity to Customer Equity, Journal of Service Research, Volume 9, No. 2, 125-138
Norbani, Che-Ha & Shahrizal, Hashim, (2007), Brand Equity, Customer Satisfaction & Loyalty: Malaysian Banking Sector, International Review of Business Research Papersvol. 3 No.5
Sunghyup Hyun, (2009b), Creating and Validating A Measure Of Customer Equity In Hospitality Businesses: Linking Shareholder Value With Return On Marketing.
Sunghyup Sean Hyun, (May 2009a). Managing Long-Term Customer ValueIn the Theme Park Industry: A Customer Equity-Based Approach. Virginia Tech University. Journal of Travel and Tourism Research.
Tain-Fung Wu & Munkh-Ulzii Batmunkh, (2010), Exploring the Relationship between Customer Equity and Satisfaction: An Empirical Study Of Mongolian Gas Station Channels, International Journal Of Trade, Economics And Finance, Vol. 1, No. 2.
Taylor, Steven A., Hunter, Gary L. & Lindberg, Deborah L., (2007). Understanding (Customer-Based) Brand Equity in Financial Services, Journal of Services Marketing 21/4.
Zamri Ahmad & Rahmat Hashim, (2010), Customer’s Brand Equity and Customer Loyalty: A Study on Hotel’s Conference Market Special Issue of Tourism & Hospitality): 115-120