1.

Social Media Governance: An Expert Perspective on Cyber-Acculturation and Subcultural Encounters

صفحه 1-31
Sholeh Meraji Oskouie؛ Kamran Mohamadkhani؛ Mohammad Soltanifar

2.

AI-Powered Customer Experience: The Impact of AI Stimuli and Chatbots

صفحه 32-68
Seyyed Reza Jalalzadeh؛ Abbas Ali Haji Karimi Sari؛ Mahsa Lotfiyan Moghadam

3.

Essential Components and Dimensions of Digital Content Marketing: A Mixed-Method Approach

صفحه 69-100
Kamran Feizi؛ Hormoz Mehrani؛ Hossein Vazifehdoost؛ Ehsan Sadeh

4.

Presenting a Customer-Centric Digital Value Creation Model for the Insurance Industry in the Digital Economy

صفحه 101-125
Mona Abrofarakh؛ Kambiz Shahroodi؛ Seyed Muzafar Mirbarg kar؛ Narges Delafrooz

5.

The Effectiveness of the Business Intelligence Model on the Production Leap in Hamedan Province

صفحه 126-150
Saeed Kian Poor؛ Mohsen Hajian

6.

Proposing a Framework for Copyright of Library Resources in Iran: A Comparative Study of Copyright Laws in Iran, Australia, and the United States

صفحه 151-190
Zeinab Papi

7.

Presenting a Model of Organizational Vitality Through a Positive Organizational Behavior Approach in the Era of Digital Management: A Meta-Synthesis Study

صفحه 191-219
Fahimeh Kokabi Boroujerdi؛ Majid Jahangir Fard؛ Ali Mehdizadeh؛ Farshad Hajalian

8.

Impact of Social Customer Relationship Management (SCRM) on Consumer Behavior: an Empirical Study on SMEs in Iran

صفحه 220-241
Niloufar Hadinafar؛ Maryam Mohammi moghaddam؛ Mohammad Aghaei


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