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Presentation of the structural model of knowledge-based companies in relation to animation | ||
| مطالعات رسانه‌های نوین | ||
| Article 10, Volume 7, Issue 25, March 2021, Pages 326-297 PDF (1.46 M) | ||
| Document Type: Research Paper | ||
| DOI: 10.22054/nms.2021.45848.807 | ||
| Authors | ||
| Amir Abdolreza Sepanjy1; parham shoja* 2 | ||
| 1Cultural studies and communication,Institute for humanities and cultural studies | ||
| 2Faculty of Communication, Institute of Humanities and Cultural Studies | ||
| Abstract | ||
| Two factors of human resources and the creating of knowledge, has caused Iran to be among the countries producing animated movies, regardless of political and economic constraints; But after half a century since the production of the first animated movies in Iran, the prevailing view of this new technology is merely a hobby. The purpose of this study is to provide a structural model in 9 areas of decentralization, formalization, specialization, strategy, environmental conditions, technology, size, control and knowledge management for animation movie production companies. The method of the present research is qualitative and grounded theory. For this purpose, in order to collect information, the technique of in-depth interviews with professors, managers and experts in the field of animation movies was used. Finally, using the grounded theory method, 11 categories of structural focus, collective thinking, lack of rules, 5-step production process, ability assessment Income management, content affected by political, economic and cultural conditions, hardware, ability quality, visual quality and knowledge management were found to affect the structural pattern of knowledge-based companies producing animated movies. As a result of this research, based on 11 categories discovered, structure design in 9 organizational departments as well as a 6-stage model in the production process (ordering, pre-production, distribution, production, post-production and distribution) considering knowledge management and training for Knowledge-based companies have produced animated movies. | ||
| Keywords | ||
| Animation; knowledge-management; Structure model; Grounded theory | ||
| References | ||
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