تحلیل درگیرشدن مخاطب_مشتریان با برند در شبکه‌های اجتماعی؛ مطالعه موردی دیجی‌کالا در توییتر

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References [In Persian]

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Dehdashti Shahrokh, Z., Mohammadian Mahmoudi Tabar, M., Kimasi, M., & Sajdifar, A. A. (2018). Customer engagement model with brand in social media in the banking industry. Smart Business Management Studies, 8(29), 113-142. https:/‌/‌doi.org/‌10.22054/‌ims.2019.10378

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