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تقوی فرد, محمدتقی, حنفی زاده, پیام, مهری, سعیده, رئیسی وانانی, ایمان. (1404). تغییر مدل کسب و کار استارتاپ ها از طریق رویکرد مبتنی بر الگو مدل کسب‌وکار. سامانه مدیریت نشریات علمی, 14(52), 231-270. doi: 10.22054/ims.2025.83760.2562
محمدتقی تقوی فرد; پیام حنفی زاده; سعیده مهری; ایمان رئیسی وانانی. "تغییر مدل کسب و کار استارتاپ ها از طریق رویکرد مبتنی بر الگو مدل کسب‌وکار". سامانه مدیریت نشریات علمی, 14, 52, 1404, 231-270. doi: 10.22054/ims.2025.83760.2562
تقوی فرد, محمدتقی, حنفی زاده, پیام, مهری, سعیده, رئیسی وانانی, ایمان. (1404). 'تغییر مدل کسب و کار استارتاپ ها از طریق رویکرد مبتنی بر الگو مدل کسب‌وکار', سامانه مدیریت نشریات علمی, 14(52), pp. 231-270. doi: 10.22054/ims.2025.83760.2562
تقوی فرد, محمدتقی, حنفی زاده, پیام, مهری, سعیده, رئیسی وانانی, ایمان. تغییر مدل کسب و کار استارتاپ ها از طریق رویکرد مبتنی بر الگو مدل کسب‌وکار. سامانه مدیریت نشریات علمی, 1404; 14(52): 231-270. doi: 10.22054/ims.2025.83760.2562

تغییر مدل کسب و کار استارتاپ ها از طریق رویکرد مبتنی بر الگو مدل کسب‌وکار

مطالعات مدیریت کسب و کار هوشمند
مقاله 7، دوره 14، شماره 52، تیر 1404، صفحه 231-270    اصل مقاله (1.58 M)
نوع مقاله: مقاله پژوهشی
شناسه دیجیتال (DOI): 10.22054/ims.2025.83760.2562
نویسندگان
محمدتقی تقوی فرد* 1؛ پیام حنفی زاده2؛ سعیده مهری3؛ ایمان رئیسی وانانی4
1استاد گروه مدیریت فناوری اطلاعات و عملیات، دانشکده مدیریت و حسابداری، دانشگاه علامه طباطبائی، تهران، ایران نویسنده مسئول: taghavifard@atu.ac.ir
2استاد گروه مدیریت فناوری اطلاعات و عملیات، دانشکده مدیریت و حسابداری، دانشگاه علامه طباطبائی، تهران، ایران
3دانشجوی دکتری مدیریت فناوری اطلاعات، دانشکده مدیریت و حسابداری، دانشگاه علامه طباطبائی، تهران، ایران
4دانشیار گروه مدیریت فناوری اطلاعات و عملیات، دانشکده مدیریت و حسابداری، دانشگاه علامه طباطبائی، تهران، ایران
چکیده
تغییر مدل کسب‌وکار استارتاپ‌ها برای تطبیق با نیازهای متغیر بازار و افزایش رقابت‌پذیری ضروری است، اما بیشتر مطالعات پیشین بر شرکت‌های مستقر متمرکز بوده‌اند. همچنین برخلاف مطالعات پیشین که بیشتر به عوامل تاثیر گذار بر نوآوری مدل کسب‌وکار پرداخته‌اند، این پژوهش به‌طور ویژه بر فرآیند تغییر مدل کسب وکار مبتنی بر الگوهای مدل کسب وکار تمرکز دارد. در جهت برطرف کردن این شکاف علمی، هدف این مطالعه ارائه چارچوبی برای درک بهتر تغییر مدل کسب وکار استارتاپ ها بود. برای تحقق این هدف، از روش مرور نظام‌مند استفاده شد و پس از تعیین سؤال پژوهش، استراتژی جست‌وجو و غربالگری، ۹۵ مقاله معتبر منتشرشده بین سال‌های ۲۰۰۰ تا ۲۰۲۴ مورد تحلیل قرار گرفت. در ابتدا، چارچوب مفهومی اولیه بر اساس ادبیات نظری شکل گرفت و سپس با استفاده از تحلیل مضمون قیاسی-استقرایی توسعه داده شد. مضامین فراگیر شناسایی‌شده شامل تازگی، کارایی، قفل درونی، مکملی، و انطباق بودند که در چهار بعد تغییر مدل کسب وکار شامل محتوا، ساختار، حاکمیت و جریان‌ تحلیل شدند. هر یک از این مضامین شامل مضامین پایه مختلف هستند که نشانگر نحوه تغییر اجزای مدل کسب وکار استارتاپ ها هستند. این پژوهش با شناسایی الگوی جدید «انطباق» در کنار چهار الگوی متداول (تازگی، کارایی، قفل درونی و مکملی) و افزودن بعد «جریان» به ابعاد سه گانه محتوا، ساختار، حاکمیت، نوآوری مدل کسب‌وکار استارتاپ‌ها را از منظر گسترده‌تری بررسی می‌کند. نتایج نشان داد که این مضامین به‌صورت هم‌افزا عمل کرده و نقش اساسی در ایجاد مزیت رقابتی و پایداری کسب‌وکار ایفا می‌کنند.
کلیدواژه‌ها
استارتاپ؛ تغییر مدل کسب وکار؛ الگوهای طراحی مدل کسب وکار
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