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موسوی, سید نجم الدین. (1402). تحلیل اثر سرمایه ساختاری سبز بر شهرت سازمانی با نقش میانجی نوآوری سبز. سامانه مدیریت نشریات علمی, 32(108), -. doi: 10.22054/jmsd.2022.68573.4168
سید نجم الدین موسوی. "تحلیل اثر سرمایه ساختاری سبز بر شهرت سازمانی با نقش میانجی نوآوری سبز". سامانه مدیریت نشریات علمی, 32, 108, 1402, -. doi: 10.22054/jmsd.2022.68573.4168
موسوی, سید نجم الدین. (1402). 'تحلیل اثر سرمایه ساختاری سبز بر شهرت سازمانی با نقش میانجی نوآوری سبز', سامانه مدیریت نشریات علمی, 32(108), pp. -. doi: 10.22054/jmsd.2022.68573.4168
موسوی, سید نجم الدین. تحلیل اثر سرمایه ساختاری سبز بر شهرت سازمانی با نقش میانجی نوآوری سبز. سامانه مدیریت نشریات علمی, 1402; 32(108): -. doi: 10.22054/jmsd.2022.68573.4168

تحلیل اثر سرمایه ساختاری سبز بر شهرت سازمانی با نقش میانجی نوآوری سبز

مطالعات مدیریت بهبود و تحول
مقاله 6، دوره 32، شماره 108، تیر 1402    اصل مقاله (984.08 K)
نوع مقاله: مقاله پژوهشی
شناسه دیجیتال (DOI): 10.22054/jmsd.2022.68573.4168
نویسنده
سید نجم الدین موسوی*
دانشیار،گروه مدیریت،دانشگاه لرستان،خرم آباد،ایران
چکیده
سبز بودن یکی از موضوعات حساس و اساسی برای فعالیت شرکتها در دنیای پر از رقابت و محدودیتهای قانونی وعرفی بازار است که بتدریج همه حوزه ها از جمله منابع انسانی را دربخواهد گرفت. این پژوهش باهدف بررسی تأثیر سرمایه ساختاری سبز بر شهرت سازمانی در صنعت مواد غذایی با توجه به نقش میانجی نوآوری سبز اجرا شده است. این تحقیق از نظر هدف کاربردی و به لحاظ شیوة گردآوری داده‌ها توصیفی - پیمایشی از نوع همبستگی است. برای سنجش متغیرهای پژوهش از پرسشنامه سرمایه ساختاری سبز هوآنگ و کانگ (2011)، نوآوری سبز ژی و همکاران (2019) و شهرت سازمانی لوما-آهو (2008) استفاده شده است. تجزیه و تحلیل داده‌ها، با استفاده از مدل‌سازی معادلات ساختاری انجام شد. جامعة آماری شامل شرکتهای بزرگ مواد غذایی ایران است که دارای تنوع محصولات بوده و در ارائه محصولات جدید پیشرو هستند و به روش نمونه گیری تصادفی طبقه بندی 200 شرکت انتخاب شدند. نتایج تحقیق نشان داد روابط مثبتی بین سرمایه ساختاری، نوآوری سبز و شهرت سازمانی وجود دارد. همچنین نوآوری سبز نقش میانجی بین سرمایه ساختاری سبز و شهرت سازمانی ایفا می‌کند. بنابراین تحقیق اثر سرمایه ساختاری سبز بر افزایش نوآوری سبز و شهرت سازمانی شرکتها در این صنعت را تایید می‌کند.
کلیدواژه‌ها
سرمایه ساختاری سبز؛ نوآوری سبز؛ شهرت سازمانی؛ صنایع غذایی
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